By Nigel Hollis The whole point of marketing is to influence purchase decisions, so marketers need to understand how people make choices and work with people’s inclinations not against them. Based on academic research and my experience of working on thousands of brand campaigns, I have identified four fundamentals of effective brand advertising. Our decisions … Read more
According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, … Read more
Marketing in a Recession shares important information, research, and tools to help marketers prepare for, and successfully navigate, the anticipated 2023 economic downturn. The content has been curated to provide best practices from past recessions, the latest thinking on what to anticipate going forward, and case studies about the steps leading brands took to navigate … Read more
By Steve Boehler – Founder of Mercer Island Group The year starts full of optimism and hopes that the new business world of vagaries, misdirects, and illusions will suddenly transform into a new world with a rich bounty for the taking. The reality is that, in some ways, it’s always been challenging to win new … Read more
The Public Relations Society of America’s Los Angeles Chapter (PRSA-LA) announced its 2023 Board of Directors and executive leadership team with senior PR executive Stephen Chavez at the helm this year. The new board is one of the most diverse in the chapter’s history. “This year’s board reflects the diversity of Los Angeles’ thriving PR … Read more
The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The amount of consumer choices, heightened expectations for personalization, and the need to optimize based on real-time data insights make managing campaigns and achieving desired outcomes challenging today. New research from the CMO Council, “Optimizing … Read more
The NFL has partnered with artist Lucinda “La Morena“ Hinojos, the first Chicana, Native American artist to work with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, designing an elaborate, deeply meaningful piece that will be featured on an array of design activations for the upcoming … Read more
The nation’s urban population increased by 6.4% between 2010 and 2020 based on 2020 Census data and a change in the way urban areas are defined, according to the new list of urban areas released by the U.S. Census Bureau. Despite the increase in the urban population, urban areas, defined as densely developed residential, commercial, … Read more
Diversity, equity, and inclusion have been at the forefront of public consciousness since 2020. While these tenants were commonly known in academia, awareness among the general public is relatively new. Many companies and brands, in particular, are now grappling with balancing consumer expectations for DEI and navigating their learning curve. DEI doesn’t exist in a … Read more
By Louise Ainsworth – Executive Managing Director, Media Division, EMEA -Advertising Media & CommunicationMedia 2022 was an economically challenging year, and in many parts of the world, 2023 could see conditions worsen. Fortunately, we do have good strategies – tried and tested over multiple recessions – for how businesses should act during an economic crisis. … Read more
By Pierre Bouvard The perception of media audiences is skewed by prevalent myths in the ad community. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers … Read more
Among many things, the arrival of this year’s World Cup validated the immense draw of live sports on traditional TV. While the appeal of live sports is widely known, this year’s U.S. viewership illustrates that the allure is strong enough to entice many Americans to put their lives on hold to watch the action. Compared … Read more
Many economists—and the Federal Reserve—thought that the initial price rises in the middle of 2021 were “transitory.” More than a year later, inflation is still high, and concern appears to be widespread—the percentage of Americans concerned about rising prices for everyday purchases has failed to fall below 70% this past year (figure 1). Policymakers have … Read more
Entravision, a leading global advertising solutions, media and technology company, announced that Walter F. Ulloa, the Company’s Chairman and Chief Executive Officer, passed away of a sudden heart attack on December 31, 2022. He was 74 years old. Entravision’s Board of Directors issued the following statement: “We are profoundly saddened by the sudden passing of … Read more
As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 334,233,854 on Jan. 1, 2023. This represents an increase of 1,571,393 (0.47%) from New Year’s Day 2022, and 2,784,573 (0.84%) since Census Day (April 1) 2020. New Year’s 2023. In January 2023, the United States … Read more
HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry. In this edition you will find insights from key Industry Executives: Goodbye, General Market Gilbert Davila – President / CEO … Read more
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2022 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers. To view and download click CLICK HERE. Enjoy.
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value. To download report, CLICK HERE
Guide Connects Brands with Hispanic Marketing Experts & Provides Deep Market Intelligence The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous … Read more
By Mark Duval – The Duval Partnership A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about priority concerns in new business pitching. The report revealed some significant areas of misalignment between … Read more
