Marketers can foster greater representation in media

Every year, the topic of gender equity captures headlines during Women’s History Month. During this time, the media industry is often called out for a lack of on-screen representation. The numbers speak for themselves: women received 43% share of screen and 42% share of casting in U.S. television programming in 20211, with only 31% of … Read more

Communications Benchmark Report 2021 [REPORT]

Ragan’s annual Communications Benchmark Report, an exclusive study from Ragan’s Communications Leadership Council, is a deep dive into the data and an analysis of the major trends in the profession over the last 12 months. During that time, comms pros have been called on to develop and distribute the message on new policies that affect … Read more

Marketers Don’t Agree on How to Achieve Growth [REPORT]

MMA Global, the association devoted to architecting the future of marketing for CMOs, released the Marketer Benchmark Study on Growth with findings on a topic at, or near, the top of the priority list for ANY company in ANY industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to … Read more

What is a Good Prospect Experience, and Why Do Agencies Need It?

By Mark Duval – The Duval Partnership Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But what does that mean exactly, and why should agencies care about it? PX is how your agency presents to … Read more

How Can CMOs Rebuild Trust with CEOs?

Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized. Despite a near universal … Read more

The True Cost of CMO Turnover

By: Chris Boland and Maurya Overall Short CMO tenures and increased turnover have captured the attention of many in the business world. However, while studies have quantified just how short these tenures are getting, there’s been little discussion of the real costs that come with turnover. There’s the cost of the CMO search itself, of … Read more

5 Ways CMOs Can Build Back Trust in the Boardroom

by John Connors The CMO role is under fire, but there are ways they can earn respect and trust in the C-suite CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counseling CEOs who believe they have a marketing challenge. And they’re not alone—other C-suite executives are … Read more

Where did Integrated Marketing Go Wrong?

By Roberto Orci 3 Steps for Modern Marketers to Increase Effectiveness of Integrated Campaigns Integrated marketing makes a lot of sense because it focuses on having a consistent brand message across all media channels, all markets and all consumer segments so that the brand breaks through the noise and the budget is efficiently spent. Unfortunately, … Read more

Why CMO tenure is at its lowest point in the past decade [REPORT]

CMO tenure is the lowest it has been in over 10 years, and while new data suggests that 86% of CEOs believe CMOs have the power to influence key decisions of the C-suite, less than a third actually trust their CMOs to grow the business. Access insights from more than 150 Fortune 3000 CEOs across … Read more

Estrella Media & TV Azteca announce content partnership

Estrella Media and TV Azteca are entering into a landmark content and programming partnership for the U.S. and Mexico. The companies will partner on the creation of over 600 hours of original programming for both the U.S. and Mexico, as well as the production of existing series and the licensing of library content to air … Read more

Isaac Mizrahi named CEO of ALMA

Modern culture agency alma has named Isaac Mizrahi as the agency’s Co-President and Chief Executive Officer. Previously serving as COO, Mizrahi will continue to lead the agency’s overall growth, building on its recent success and new business wins, including 18 new partners which have been added in the last 18 months. Alongside Mizrahi, Co-President and … Read more

Marketing Report: Era of Alignment [REPORT]

Despite the difficulty of the past two years, brands continue to re-balance their marketing efforts after widespread pullbacks in 2020, especially with respect to traditional mass reach channels like TV and radio. As they rebalance, agility remains critical. Consumer behavior isn’t just in flux—it has changed. Data remains a marketer’s guiding light. But that data–which … Read more

INSIDE THE MINDS OF THE C-SUITE: PREPARING FOR THE MULTICULTURAL MAJORITY

With the 2022 Upfronts taking place in a few weeks, engaging the multicultural American mainstream and diversifying content has never been more critical. During its 2022 Annual Summit, the Hispanic Marketing Council (HMC) has gathered the CEOs and CMOs of major holding companies, brands and streaming platforms for a series of Pre-Upfront sessions beginning April … Read more

How Do We Empower Latina Women at the Workplace?

By Camille Villafañe I’ve been reflecting about the role Latina women have played in both my personal and professional development. Growing up in Puerto Rico, I was surrounded by fierce, passionate and unapologetic women. My grandmother, who is the matriarch of the family, raised three daughters alone during the ’70s, when it was uncommon for … Read more

How To Build A Powerful Agency During Tough Times

By Roberto Orci What’s Going On? Workplace dynamics have shifted dramatically since COVID. We have fewer face-to-face interactions and more of us are working from home. Employees are reassessing their personal situations which has resulted in decreased loyalty with firms struggling to retain staff. This is especially true for advertising agencies. A common complaint from … Read more

Hispanic American Wealth Surges in Record Time

Hispanics are capturing a piece of the American dream as a record number of Latinos move into the middle class. It is estimated that by 2030, the number of Hispanics in the United States will increase from 18% to 30%. As the population has grown, the poverty rate among Latinos has dropped to the lowest … Read more

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