Doom and gloom seems to be a natural state of being for much of the agency industry. However, is it really so bad? It all depends on how one defines the industry.
It’s true that the six largest “traditional” owners of agencies grew by only +2.1% organically in 2018. While this was up from +1.0% in 2017, it was still down from +3.6% growth in 2016 and 4.8% in 2015.