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Legal Issues and Business Considerations When Using Generative AI in Digital Advertising [REPORT]

The IAB Legal Affairs Council Generative AI Working Group has published its white paper, Legal Issues and Business Considerations When Using Generative AI in Digital Advertising. This new, comprehensive whitepaper addresses the legal and business issues concerning the creation, training, and implementation of generative AI in digital advertising. Generative AI has captured the limelight over … Read more

State of Spanish-Language Media 2024: Audio [REPORT]

Harker Bos Group announced the release of its highly anticipated report, “State of Spanish-Language Media 2024: Audio Edition.” The report, which was presented at this year’s Hispanic Radio Conference, will be available for download. This comprehensive study interviewed over 500 Spanish-language media consumers in the United States, ensuring gender and age demographics align with the … Read more

The Olympics: A Real-Time Celebration of Unity and Excellence

By Andrew Kandel In a world that seems more divided than ever, there is one event that stands as a beacon of unity and excitement — the Olympics. For brands, it represents the most compelling branding opportunity a brand can want. No other television spectacle can quite compare to the Olympics. Even the Super Bowl, … Read more

Louis Maldonado of d expósito & Partners on Data-Driven Decisions

By Denise McDevitt What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a … Read more

4 issues plaguing the CFO-CMO Relationship — and how to solve them

As the marketing resource paradox continues to grow ever more severe, the disconnect between the roles of the CMO and the CFO also continues to widen. Their dynamic is perhaps best likened to the old idiom about fighting like cats and dogs: The CMO typically sees the CFO as an immovable roadblock to executing marketing … Read more

Comcast’s Central Division taps Javier Garcia as New Senior Vice President, Sales & Marketing

Comcast has announced the appointment of Javier Garcia to its Central Division senior leadership team as the Senior Vice President of Sales & Marketing, headquartered in Atlanta, Georgia. In this role, Garcia will lead the Division’s sales and marketing functions, overseeing brand and product marketing, sales, and customer retention strategies for Comcast’s largest operating Division, … Read more

2023 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. Additionally, we are celebrating the 25th Anniversary of the Association of … Read more

Will Multicultural Gen Z Revitalize Hispanic Radio?

By Mario Carrasco At the recent Hispanic Radio Conference, I participated in a panel discussion where industry experts and enthusiasts gathered to ponder the future of Hispanic radio. The enthusiasm in the room was infectious, underscoring a collective belief that the industry is on the brink of a significant transformation. The key takeaway was clear: … Read more

Casanova//McCann Named One of the Best Places to Work in Orange County

The awards program was created in 2009 and is a project of the Orange County Business Journal in partnership with Workforce Research Group. This county-wide survey and awards program was designed to identify, recognize and honor the best places of employment in Orange County, California, benefiting the county’s economy, its workforce and businesses. Organizations from … Read more

BrandZ Most Valuable Global Brands 2024 [REPORT]

The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon. Highlights from the new brand valuation ranking and report, which is based on the opinions of more than 4.3 million respondents about 21,000 brands across 532 … Read more

Balancing long-term and short-term [INSIGHT]

As marketing mix modelling (MMM) grows in popularity and modelling techniques become more powerful, it can be tempting to focus on short-term results. Brand marketers and their partners often find it attractive to look just at the impact that comes in the 13 weeks (or quarter year) post-campaign, putting the results into an optimization engine … Read more

New Benchmark Shows We’re Making Progress with Programmatic

By Bill Duggan ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress has been made! To read more, CLICK HERE. Courtesy of The Association of National Advertisers      

Radio and Trust Go Hand in Hand

Katz surveyed 1,000 adults across the country to pose a simple question about a not so simple issue – media trust. Respondents were asked, “How trustworthy do you find the following sources of information?” with regards to radio, television, newspapers, magazines, and social media. Our simple probe into the minds of consumers turned up some … Read more

The voice of our industry was heard in Cannes.

Today, HispanicAd.com is proud to dedicate this edition to the efforts of our industry at the Cannes Festival. It was a coordinated effort to reach the leaders of the ad and marketing industry and members of our agencies and trade organizations literally descended on the beautiful beach town in France. The Hispanic Marketing Council (HMC) … Read more

AIMM highlights the importance of Hispanics & Multicultural Consumers at Cannes

As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion. … Read more

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