By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Part 1 of this article CLICK HERE. Part 2 of this article CLICK HERE. Many growth hacks are glorified, carefully orchestrated bait & switch maneuvers. Throw in a little word of mouth* and BINGO. To wit: for a number of years Netflix allowed and even encouraged its … Read more
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more
Generation Z (Gen Z) knows they’re considered hard to work with, and they’re frustrated about it. In November, Intelligent.com surveyed 1,000 full-time Gen Z employees to explore how widespread generational stereotypes are impacting Gen Z’s working experience — from career growth to workplace relationships. What we found: 8 in 10 respondents say Gen Z stereotypes … Read more
By Chuck Kapelke In 2021, Kelly Hopping was CMO at a tech startup when she realized she was burnt out. “I was just exhausted and didn’t enjoy marketing anymore,” she says. “I was annoyed by every part of corporate marketing and navigating the bureaucracy of corporate America.” She resigned and took six months off to … Read more
By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist Imagine a vibrant community that’s not just keeping up with technology but actively shaping its future. Hispanic consumers in the U.S. … Read more
In many ways, the modern CMO is a bridge-builder and collaborator—a far cry from the rockstar CMOs of yesteryear. Once regarded as the steward of the company’s brand, the chief marketing officer, or CMO, has come under duress in recent years, reflecting an increased scope of accountability and shifts in the marketplace. Not all CMOs … Read more
TelevisaUnivision’s telecast of the 25th Annual Latin GRAMMY Awards® on November 14 takes the crown with 283 million engagements on TV, social, digital and ViX. This year’s edition hosted by Roselyn Sánchez, is the most-watched entertainment -program on Spanish-language television in 2024 thus far, delivering 2.3 million total viewers. With performances by Anitta, Becky G, … Read more
d expósito & Partners and its public relations practice, Resonant, proudly announce their recognition at the 2024 HPRA National ¡BRAVO! Awards, winning in the B2B category for exceptional work with Nielsen in promoting inclusivity and representation in media. The agency’s strategic efforts amplified Nielsen’s inclusive representation reports, known as their Diverse Intelligence Series (DIS), which … Read more
Entre Mujeres LIVE! The Wellness Edition won the 2024 Healthcare & Nutrition Campaign of the Year honor during the Bravo Awards presented by the Hispanic Public Relations Association on November 21st in Miami. The founders of Talento Unlimited- an award-winning, Latina-led boutique content marketing and talent management media company, partnered with Latina TV Host and … Read more
MEL, a culture-forward creative collective, announced that Michelle Cobas has joined in the role of Managing Director, Chief Growth Officer. Cobas is reuniting with Luis Miguel Messianu, Founder, CCO, and President of the boutique cultural shop. Messianu and Cobas previously worked together at Alma DDB, where she served as VP of Business Development and Agency … Read more
Telemundo ’s live coast-to-coast broadcast of the 73rd Miss Universe pageant set a new record for the network last Saturday, delivering 243 million engagements across television, digital, Peacock and social platforms and breaking its own record as Telemundo’s most engaging entertainment event ever, nearly doubling (+96%) the total engagement delivered by the 72nd edition in … Read more
By Elizabeth Katsadouros, Valeria Piaggio In 2024, an election year rife with political tension, social issues were at the center of the debate and a key component of political parties’ proposals. If in the past marketers were able to embrace social causes to give back to the communities they serve, or to live their brands’ … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com Part 1 of this article published on HIipanicAd,CLICK HERE As we discussed last week, many growth hacking schemes are based on some sort of referral incentive: reward existing users for reeling in friends and family. In other words: allocating a company’s marketing budget to ¿bribe? acquisition through … Read more
Canela Media celebrates the holidays with, ‘Fiestas En Familia.’ This celebration, available on the free streaming platform Canela.TV beginning in December, features a diverse selection of holiday movies, series, and specials for viewers of all ages. The offerings also include ‘El Espíritu de la Navidad,’ a selection of uplifting stories and faith-based content and Canela.TV’s … Read more
Fostering workplace friendship is critical to employees’ mental well-being and job satisfaction in today’s digitally driven work environment, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm. The inaugural KPMG Friends at Work Survey explored the views of 1,000 full-time, professional employees to understand their attitudes and … Read more
The Association of National Advertisers (ANA) announced the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honor. Doritos, in partnership with Goodby Silverstein & Partners, won the Best in Show award for its standout campaign “Dina & Mita.” The awards gala, held during the ANA … Read more
Telemundo announced it has acquired the adaptation rights to “Velvet,” the acclaimed Atresmedia’s Spanish drama that captivated audiences worldwide and became a global phenomenon. This modern adaptation is set to premiere in 2025 and will be the next major production to take place at Telemundo Center’s state-of-the-art facilities in Miami. “We are thrilled to bring … Read more
More than 8 in 10 consumers are comfortable or neutral on inclusive marketing practices, according to a new study. In fact, more than half of consumers (56%) would support or strongly support a brand that creates ads representing all groups. In comparison, only 10% (all others were neutral) would not support a brand that creates … Read more
Catalyzed by strong market demand, Refuel Agency spins off new multicultural agency, driven by AI insights and a network of multicultural influencers. To meet growing demand for multicultural marketing expertise, Refuel Agency has launched Influyente, a new agency specializing in precision-targeted campaigns that authentically engage diverse consumer segments. Backed by the 35+ years of experience … Read more
Empresas Polar, a Venezuelan food and beverage company, has officially launched its new Polar Premium Beer in the United States. Brewed at its plant in Auburndale, Florida, Polar Premium Beer captivates with its unique flavor and exceptional quality. “We were born in Venezuela as a brewery in 1941, and brewing runs through our veins. It … Read more
