Republica Havas expands Health & Wellness Division

Republica Havas is expanding Republica Havas Health with an executive appointment poised to empower the division’s rapid growth. Industry veteran Eirasmin Lokpez-Cobo has been promoted to Executive Vice President, Brand Strategy & Consumer Insights, from her previous role as Senior Vice President, Brand Strategy. She brings more than two decades of career experience in developing … Read more

Who Are You? The Art and Science of Measuring Identity [REPORT]

By Scott Keeter, Anna Brown and Dana Popky As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Today, we’re calling out one of those that affects us as pollsters: categorizing our survey participants in ways that … Read more

2020s: The Decade of US Soccer

  By Arthur Forcione, Amrak Solutions Strategic Planner The 2026 FIFA World Cup is fast approaching and it will be the second time hosting for the USA after first hosting in 1994. And to this day it is still the most successful iteration of the World Cup, with record attendance (3.6M) and World Cup Final … Read more

2024 retail industry outlook [REPORT]

As retailers look to woo price-sensitive consumers in 2024, loyalty will have to be earned. To make that happen, trust will need to be the cornerstone of their profitability playbook. The last two years have been anything but ordinary. Consumers witnessed a 40-year inflationary high in June 2022 and 11 Federal Reserve rate hikes by … Read more

The Future 100 Report: Key Takeaways

By Joanna Fragopoulos VML’s The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. These predictions range from typical marketing fare (such as how retail will evolve to current gen Z buying trends) to the unusual and fantastical (AI children and virtual families … Read more

The year ahead for procurement

Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies seven areas where the magnifying glass is likely to focus. We all need priorities to help us focus and marketing procurement is no exception. What’s important is that they keep evolving and the current goals for our Sourcing Forum … Read more

Corona Tools chooses Refuel Agency to Drive Brand Awareness

Starting in 1928 with the invention of the orange shears that revolutionized the citrus industry, Corona Tools has been a staple for landscaping and construction professionals. Today Corona Tools is driving their direct-to-consumer marketing into the future as they focus efforts on Hispanic industry professionals, and has selected Refuel Agency to lead their strategic marketing … Read more

Total By Verizon on Univision Broadcast of the Big Game

Total by Verizon, a fast-growing prepaid no-contract wireless carrier from Verizon is bringing back 90’s Latin dance music and laughter to the Big Game with a new take on the hit merengue song “Suavemente.” The :30 spot is directed by comedian, producer, and musician Fred Armisen. “Total by Verizon has a lot to offer consumers, … Read more

Black Americans’ Views on Success in the U.S. [REPORT]

Most Black Americans consider themselves at least somewhat successful (66%). When asked to define what success means to them personally, 82% of Black adults point to the ability to provide for their family. However, success isn’t exclusively related to financial achievements, a new Pew Research Center survey finds. Majorities of Black adults also cite quality-of-life … Read more

Creating connections with Black Americans across media

For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is … Read more

Mecenas taps Polsky as EVP Revenue & Brand Strategy for COCINA

COCINA’s parent company MECENAS, announced the appointment of Andrew Polsky as Executive Vice President of Revenue and Brand Strategy. Polsky, a seasoned executive with extensive experience in multicultural digital media, joins MECENAS at a pivotal time to help position the company and all of its units into its next phase of sustained growth “I am … Read more

Multicultural Pet Ownership

Elevating Pet Care: Navigating Multicultural Pet Ownership Dynamics & Spending In the US pet industry, Multicultural pet owners continue to play an increasingly pivotal role in the category of overall pet ownership and spending. Last year, our experts at SSG discussed ‘The Rise of Black & Hispanic Pet Ownership in the US’ – pointing out … Read more

Nueva Network renews nationally syndicated “CHIQUIBABY SHOW”

Nueva Network, a Spanish Language media company, announced they renewed their Affiliation and Sales agreement with “Chiquibaby Show.” The nationally syndicated show airs in over 100 US Spanish Language Radio Stations across the US. The TV and Radio personality, winner of 6x Emmy awards for outstanding work in radio and television, Stephanie Himonidis, also known … Read more

The Board of Directors of Spanish Broadcasting System (SBS) Vote for Raúl Alarcón to Assume the Title and Responsibilities of President of the Corporation

In the recent departure of Albert Rodriguez – President & COO of Spanish Broadcasting (SBS), the Board of Directors of SBS proposed and voted to have Raúl Alarcón add and resume the duties of President of Spanish Broadcasting System. Mr. Alarcón’s successful launch of Spanish Broadcasting System as a dominant radio broadcasting company close to … Read more

Film from Cancer Research campaign reminds US to be on time

Cancer is the leading cause of death among Hispanics, and to raise awareness around this statistic, cancer treatment and research institution Memorial Sloan Kettering Cancer Center partnered with Miami-based creative agency Alma to produce and launch a bilingual Public Service campaign that promotes the importance of cancer screenings. The campaign includes a short film, Late, which premiered … Read more

PAWS4you showcases Adoptable Dogs Matching the Breeds

PAWS4you, an animal rescue organization based in Miami, is seizing the excitement of the biggest sporting event of the year to launch a compelling pet adoption initiative that gives the local community an opportunity to adopt dogs of the same breed featured in TV commercials during the Big Game. “See a dog. Adopt a dog.” … Read more

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