Agency Creativity Is Essential for Best Client Outcomes

By Shannon Robichaud Consultant Michael Farmer caused a bit of a stir recently in an industry Q&A. Farmer recently documented the transformation of Huge by CEO Mat Baxter in a book entitled Madison Avenue Makeover. On the heels of this, in a Q&A published by Contagious, he echoes themes from his book that takes the … Read more

Spanglish and Code-Switching: Impacts on Hispanic Marketing and Culture

By Derrick Raphael Pacheco – Department of Educational Leadership and Policy Studies, Florida State University Center for Hispanic Marketing Communications ( ADV 5415: Hispanic Marketing Communications/ Dr. Sindy Chapa ) Throughout history, we have had many ways to identify and define cultures and civilizations. We as human beings have been fascinated with studying ourselves, both … Read more

Hispanics On Track to Reach $113T in Collective Wealth by 2050 [REPORT]

Finhabits, a financial technology platform that more than 680,000 U.S. Hispanics use to invest and access financial education, has released a new report on Hispanics’ growing wealth and investing behaviors. The report, “Power in Numbers: The $113 Trillion Unseen Hispanic Wealth Opportunity,” offers an in-depth look at the impact of the country’s fastest-growing demographic on … Read more

The Future of Journalism [REPORT]

Despite the challenges journalism is facing — AI, misinformation, even the business models on which it was built — the next generation of journalists are bringing a commitment to truth, justice and integrity to their work. We surveyed new journalists to find out what they think about the future of journalism and how they might … Read more

2023 LDC U.S. Latinos In Media [REPORT]

The Latino Donor Collaborative has been tracking U.S. Latino representation in shows and films since beginning this longitudinal report in 2018. This benchmark provides an opportu nity for media platforms to grow, assess their strategies, and fill their companies’ gaps in Latino representation. Unfortunately, this report confirms there has been no significant increase in U.S. … Read more

Eight Hispanic Groups Each Had a Million or More Population in 2020

By: Jessica E. Peña, Ricardo Henrique Lowe Jr., Merarys Ríos-Vargas Eight Hispanic groups reached a population of a million or more in the United States in 2020, including the Colombian and Honduran populations that reached that milestone for the first time in census history, according to newly released detailed 2020 Census data. While the Mexican … Read more

Understanding Counts of Afro-Latino Responses in the 2020 Census [REPORT]

By: Jessica E. Peña, Ricardo Henrique Lowe, Jr. and Merarys Ríos-Vargas For the first time, the decennial census in 2020 prompted all respondents to provide detailed race and ethnicity responses. We also made improvements to question design, coding and processing, following extensive research and feedback from stakeholders and subject matter experts on detailed race and … Read more

2023 LDC U.S. LATINO GDP [REPORT]

Last year’s LDC U.S. Latino GDP Report reflected a U.S. Latino economy valued at $2.8 trillion in GDP. This year’s report shows the U.S. Latino economy has continued its remarkable growth and is now a $3.2 trillion economy. It is, in fact, growing two and a half times faster than the non-Latino equivalent. To download … Read more

Many Reggaeton artists sued for rhythm copyright infringement

  Jamaican reggae producers Steely & Clevie claim that many artists and labels infringed on their copyrights on a rhythm in their song “Fish Market” According to CNN, “The foundational drum beats come from Jamaican dancehall duo Steely & Clevie, composed of Wycliffe Johnson and Cleveland Browne, who co-wrote “Fish Market” in 1989. The heavily … Read more

When Actual Practice Deviates from Contract Terms

By Cliff Campeau Virtually all advertisers have formal contracts in place with their advertising agency partners. Most of these organizations have reviewed industry association contract templates and engaged outside legal counsel to review and customize agreement terms and conditions to satisfy their expectations. To read more, CLICK HERE. Courtesy of Association of National Advertisers  

The future of the consumer industry [REPORT]

The future is fast approaching, and the consumer industry is on the precipice of dramatic change that will significantly impact the markets, models, and mechanics of consumer companies over the next decade. With all this uncertainty, one thing is clear: The strategies that led you to today likely won’t get you to the future. Change … Read more

Public Trust in Government: 1958-2023

Public trust in the federal government, which has been low for decades, has returned to near record lows following a modest uptick in 2020 and 2021. Currently, fewer than two-in-ten Americans say they trust the government in Washington to do what is right “just about always” (1%) or “most of the time” (15%). This is … Read more

The People-First Advertising Lessons of the Hollywood Strikes

By Kaitlin Dunn Troutman The full impact of the ongoing Hollywood writers’ and actors’ strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and … Read more

Americans’ Dismal Views of the Nation’s Politics [REPORT]

Americans have long been critical of politicians and skeptical of the federal government. But today, Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. Majorities say the political process is dominated by special interests, flooded with campaign cash and mired in partisan warfare. Elected officials are … Read more

Marketers Balance the Promise and Peril of Generative AI

By Tony Case While juggling concerns such as the volatile economy and the increasingly complex management of customer relationships, marketers now have the added responsibility of figuring out how to harness the power of the hottest technology around — generative AI — while confronting the myriad challenges it presents. AI has ignited great enthusiasm among … Read more

New CMO Council report examines relationship between marketing and finance [REPORT]

According to the report, economic headwinds have arrived, and chances are marketers aren’t prepared; only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition. The report is titled Marketing & Finance: Fueling Innovation Or Falling Behind? and … Read more

Reimaging Agency Selection: Why is now a good time to go to pitch? [REPORT]

In this era of transformation and adaptation, rethinking your approach to agency selection isn’t merely a strategic choice — it’s an imperative. The current media landscape is marked by unprecedented fragmentation and complexity, especially when it comes to targeting through digital channels and platforms. And advertisers are confronted with the task of navigating this ever-evolving … Read more

Latinos’ Views of and Experiences With the Spanish Language [REPORT]

Most U.S. Latinos speak Spanish: 75% say they are able to carry on a conversation in Spanish pretty well or very well. And most Latinos (85%) say it is at least somewhat important for future generations of Latinos in the United States to speak Spanish. But not all Hispanics are Spanish speakers, and about half … Read more

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