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Branded Influencer Content Partnerships essential keys to Marketer’s Playbook in fast growing Global Market [REPORT]

With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further. The robust study called “Unleashing Influence: A Marketer’s Guide to Influencer Success” explored users’ perceptions and … Read more

Music with Substance , by the numbers – Residente’s “313”

By Luis Miguel Messianu- President-CCO- MEL The always controversial Puerto Rican rapper from Calle 13, “Residente” has released a new album under the moniker “Las Letras Ya No Importan” (Letters No Longer Matter), but even the title ironically conveys his unique style and original approach to music. The craftmanship and wording of every fast-rapping song … Read more

Entravision Inaugurates State-of-the-Art News Facility in Las Vegas

Entravision Communications Corporation announced the opening of its new state-of-the-art news facility in Las Vegas. This milestone underscores the Company’s three decade commitment of empowering the Latino community through trusted news and resources. Senator Jacky Rosen with Chris Jordan SVP, Entravision Las Vegas, Michael Christenson, CEO Entravision, and Jeff Liberman, President and COO, Entravision (Photo: … Read more

What the Digital Ad Industry Shifts Mean for 2024 Political Campaigns

By John Speyer All eyes are on political campaigns going into 2024, with races at the local, state, and national levels expected to be tightly contested and more nuanced than ever. For political marketers, the tension of election season — particularly after the 2020 presidential race and 2022’s midterms — is familiar territory. However, what’s … Read more

Diversity In Data: Can Multicultural Insights Transform Programmatic?

By Mario X. Carrasco In the ever-evolving world of programmatic advertising, leveraging diverse data sources to expand audience reach and optimize campaign effectiveness is paramount. As programmatic media buyers, you’re likely familiar with DSPs such as The Trade Desk, Xandr, and Google DV360. However, the real game-changer lies in tapping into multicultural insights embedded within … Read more

Multicultural Marketing in 2024: Change is Here, Opportunity Awaits  [REPORT]

The past year has been a roller coaster ride for multicultural marketing practitioners. From the recent Supreme Court ruling on affirmative action to increased scrutiny of diversity, equity and inclusion (DEI) initiatives, companies are carefully assessing how these factors will impact their multicultural marketing budgets. ThinkNow shares this curiosity and has recently surveyed corporate decision-makers … Read more

2024 Media Predictions: A year of transformation [REPORT]

The year 2024 is poised to be a year of transformation. With rapid technological advancements, shifting global dynamics, and a changing consumer landscape, businesses and organizations need to be prepared for the unexpected. In the annual ‘Media Budgets Survey’ we run in partnership with the WFA, we found that the world’s biggest advertisers are considerably … Read more

How to Use AI Responsibly in Marketing

By Chuck Kapelke Generative AI is beginning to transform marketing and advertising — and brand managers are scrambling to keep up with the onslaught. Eighty-two percent of marketers are familiar with generative AI tools and 65 percent have incorporated them into their tech stack, according to the “The Highs, Lows, and ‘Whoas’ of AI,” which … Read more

Is the Gender Wage Gap the Same at Different Education Levels?

By Kendall Houghton, Ariel J. Binder, Amanda Eng and Andrew Foote The gender wage gap — the difference between what men and women earn — is an often-cited marker of the progress women are making in the work force typically measured by comparing the average earnings of men and women. Previous U.S. Census Bureau research … Read more

Tiempo Company and MEL forge Alliance to increase Trust in Spanish-Language Media Among U.S. Latinos

Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, … Read more

TelevisaUnivision 2024 Upfront

TelevisaUnivision announced their 2024-2025 Upfront event to be held on May 14 ato CASA CULTURA. The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace … Read more

Health-Conscious Audiences struggle with Connecting Pharma Messaging Across Channels [REPORT]

MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all … Read more

Ethnic Diversity among Marketers declining [REPORT]

ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023. This was a sharp reversal from the previous three years where ethnic diversity increased from 27.6% in 2019 to 32.3% in 2022. The study also noted some important positive findings: … Read more

4 Ways to Elevate In-House Creative Agencies

By Corey O’Brien The world of in-house creative agencies is witnessing a paradigm shift, one that calls for a transition from tactical efficiency to transformational creativity. As a seasoned strategist and consultant in this dynamic space, I’ve identified four imperatives that distinguish the best in-house agencies: identity, structure, process, and positioning. Let’s unpack these elements … Read more

NAB announces Hispanic Media Coalition to Increase Voter Participation

The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for … Read more

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