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Marketing Performance versus Business Performance: What to Prioritize?

By Scott Smigler The alignment of marketing strategies with overarching business objectives is becoming increasingly crucial in a business landscape more obsessed than ever with ROI. Traditionally, marketing performance has been evaluated through channel-specific metrics. However, this approach often overlooks the broader business objectives, leading to a misalignment between marketing efforts and overall business performance. … Read more

Demystifying the Differences Between Linear TV and CTV

How to navigate the interconnected realms of streaming and linear TV advertising By Steve Paule The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms. To read … Read more

2024 Edelman Trust Barometer – Innovation in Peril [REPORT]

A collision of trust, innovation, and politics The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization. In a year where half the global population can … Read more

How to Boost Engagement and Deepen Consumer Relationships

By Joanna Fragopoulos Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant … Read more

How Retail Media Can Address Its Measurement Problems

By Lauren Wetzel Retail media has gone stratospheric. In 2023, it was the fastest-growing channel, according to data from WARC, and it has been achieving double-digit growth every year since 2014. It’s forecast to push on in 2024, with projections that it will reach a total of $141.7 billion – that’s 13.6 percent of all … Read more

Entravision Announces Massive Expansion of Spanish-Language News Coverage

Entravision introduced the addition of 38 new weekly newscasts on its Univision affiliated television stations. The expanded news coverage now delivers more than 300 hours of weekly news coverage, across 121 newscasts, to the influential Latino electorate. “With 27 years of providing trusted local news to Latinos, we understand the vital role that local news … Read more

How Can We Return So Much Support and Love?

I am in a difficult situation. How can I respond to over 7,000 impressions, hundreds of e-mails, phone calls and countless messages? Since we announced our 25th Anniversary people from our Hispanic Market industry and friends from the Multicultural world have reached out to express gratitude and support, among them the folks from AIMM and … Read more

AIMM Diversity Report: Compendium of Historical Member Case Studies [REPORT]

Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority, and putting actions behind their words. Each edition of the diversity report between 2018 and 2022 featured case studies. Much of … Read more

A New Framework for Selling Creative Effectiveness [PODCAST]

Trying to educate the C-suite on the complexities of modern marketing has become an occupational hazard for CMOs and marketers. The problem is that a lot of folks in the C-suite — and throughout the rest of the company, for that matter — think marketing is easy. Create a snappy jingle, add some crisp copy, … Read more

Lee Vann passes……

Lee Vann – Executive Chairman & Co-Founder of San Diego based Captura Group has passed. Que en Paz descanses.

Teens and Social Media Fact Sheet [REPORT]

YouTube tops the list among teens, with roughly nine-in-ten saying they use the platform. TikTok, Snapchat and Instagram also remain popular – more than half of teens report using each of these sites. How use of online platforms by teens differs across demographic groups Usage of the major online platforms can vary among teens by … Read more

What do we mean by creativity in advertising?

By Nigel Hollis This might seem an obvious question until you try and put the answer into words. Marketers talk about creativity all the time, but rarely seem to define what they mean by it. Futile though it may be, this post is my attempt to describe the qualities of creativity in advertising. Hugely important … Read more

Advertisers Need to Implement Campaign Setup Governance

By Tom Hespos In a world where digital advertising is increasingly complex and fraught with challenges, the role of robust campaign governance has never been more critical. Recent well-publicized research from Adalytics brought to light glaring issues in digital ad placements, including significant budget waste on Google video partners and the inadvertent placement of adult … Read more

7 retail industry predictions for 2024

This annual predictions process — collecting tons of information from various sources to arrive at projections for how the retail industry is likely to fare in the year ahead — could be upended if artificial intelligence keeps improving. Prognosticators could use OpenAI to determine how shoppers intend to shift their spending, which categories are a … Read more

They Knew How to Move Mountains

As I thank those who are congratulating HispanicAd.com on our 25th Anniversary, I’m taking this opportunity to celebrate the lives of some industry pioneers who have left us over the last few days. People like Venezuelan TV mogul Gustavo Cisneros. People like Omar Marchant. People like Carlos Barba. True giants. My thanks to Combined Sources … Read more

T-Mobile names Dentsu Creative U.S. As Lead Creative Agency and Hispanic

T-Mobile US, Inc. has named Dentsu Creative as its lead creative agency following a competitive review. The partnership goes beyond the traditional advertising and marketing status quo with the ambition of helping America’s 5G leader continue to define its next era in the ever-changing wireless industry. “As the Un-carrier, we’ve always pushed the status quo … Read more

Embracing Diversity: The Integral Role of Hispanic Heritage

By Sylvia Vidal – Senior Vice President, Insights | Qualitative & Quantitative Research | U.S. Multicultural & LGBTQIA+ Research | Inclusive Research Advocate | Latin America & Caribbean Research Specialist The narrative of Hispanic Americans is richly bilingual, a testament to a community where language is as much about cultural identity as communication. The ability … Read more

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