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Streaming Reaches Milestone as Top Choice for U.S. Hispanic Viewers; Spanish-Language Dominant Audiences Continue to Embrace Broadcast Television [REPORT]

Nielsen released new data showcasing a milestone among U.S. Hispanic audiences. Hispanic adults’ total time spent on streamed content surpassed 50% (50.7%) in July 2023, which is 13% higher than the general population at 37.7%. Spanish-language dominant viewers continue to turn to broadcast channels, at just under 30%. In a new report, Hispanic Audience in … Read more

Despite Economic Uncertainty, Now Is the Time to Invest in Advertising

By Brian Mulderrig In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business. To read more, CLICK HERE. Courtesy of Association … Read more

ARE YOUR MARKETING STRATEGIES READY FOR THE MULTICULTURAL MAJORITY?

For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen Z multicultural majority generation has reached adulthood, joining Millennials and together forming a multicultural super-segment. These two transformative generations are wielding enormous power and … Read more

The Surprising Origins of Our Obsession with Creativity

By Samuel W. Franklin By the time I graduated college, the conventional wisdom among those who loved to reject conventional wisdom was not only that being creative was a good thing but that creative people were going to inherit the earth. A recent crop of cocktail-party nonfiction about Right-Brainers and Bourgeoise Bohemians and something called … Read more

How to Hold Creative Accountable for ROI

By Jill Gray The logic that advertisers use to drive their creative decisions doesn’t make sense. To read more, CLICK HERE. Courtesy of Association of National advertisers  

Observing Hispanic Heritage Month

By Morgan Strawn The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition … Read more

Business Leaders in Broadcast, Cable, and Streamingg Join Others from Brands, Advertising, Production, Distribution and Marketing At 21st Annual Hispanic TV Summit Wednesday, September 13 in New York City

Telemundo’s Chairman, Beau Ferrari, will headline next Wednesday’s 21st Annual Hispanic TV Summit, the premier annual event for those in the business of television for Hispanic audiences in the U.S. and worldwide. Ferrari, who will give the Chairman’s Keynote, is joined by leaders from across the industry, like brand marketer Emma Velez Lopez from T-Mobile; … Read more

Macias Creative Welcomes Multicultural Marketing Leader Kimberley McArthur as Chief Growth Officer

Macias Creative, an independent culture-first creative agency, announced the newest addition to their executive team, Kimberley McArthur, who joins as Chief Growth Officer. McArthur is a recognized multicultural and inclusive marketing leader with a distinguished career spanning over two decades within both agency and corporate. With a proven track record of effectively driving growth and … Read more

New Guidelines to help Marketers start investing in Diverse Media Suppliers

The ANA and the 4A’s released a new set of guidelines designed to help companies increase their advertising and marketing investments in diverse media suppliers. The guidelines followed an April report by the ANA that revealed a gap existed between intent and action when it came to marketers investing in diverse suppliers. “The gap exists … Read more

MaGO! PR Joins the 2023 Class of PRNEWS People of the Year

MaGO! PR, a full-service, multicultural 360 PR firm announced that it has been recognized as one of PRNews’ People of the Year- The New Entrepreneurs on the Block for 2023. PRNEWS, the communication industry’s go-to source for education, inspiration, and recognition, recently announced its 2023 class of People of the Year. Each year, an elite … Read more

5 Fragrance Consumer Trends You Should Know [INFOGRAPHIC]

Fragrance usage in the U.S. is slightly up over last year, driven mostly by Gen Z. Understanding who fuels the latest trends can help you align to consumer behavior and unlock business growth. Our Fragrance Consumer Report tells the most complete story to inform your strategies. CLICK HERE to download.    

THE 2023 BILLBOARD LATIN MUSIC AWARDS ON TELEMUNDO

Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel. The Billboard Latin Music Awards is Latin … Read more

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. In this fourth edition of The Wheelhouse, Principal Consultant George Wood considers the benefits and drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness in marketing mix modelling. Econometric modelling for marketing mix modelling (MMM) has come a long way. When I … Read more

Inclusive Beauty Report 2023 [REPORT]

We have released a new report – Inclusive Beauty Report 2023, the report explores how consumer demands for products that align with their cultural values and personal beliefs have transformed the beauty industry. Based on a nationally representative online survey of 2,800 respondents, the report examines differences in preferences for cosmetics and beauty products across … Read more

What’s Keeping CMOs Up at Night?

By Tony Case With much uncertainty swirling around — the volatile state of the economy, the management of increasingly complex business relationships, the latest technological advancements — it’s little wonder B2B marketing chiefs are tossing and turning in their sleep. In its fifth annual “Marketing On My Mind” report, based on a survey of more … Read more

Stephen Chavez – CEO of ChavezPR appointed Chair of Latino Equality Alliance (LEA)

The Latino Equality Alliance (LEA), a leading Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, is thrilled to announce the appointment of Stephen Chavez, CEO of ChavezPR, as the new Chair of its Community Advisory Board. In this leadership role, Chavez will spearhead the organization’s strategic initiatives and vision to provide unwavering … Read more

TelevisaUnivision announces new Local Ad Sales Team Structure and Alignment

TelevisaUnivision announced a transformative and client-centered approach for its Local Ad Sales team, including a new organizational structure that will ensure strategic alignment, efficiency and focus to achieve accelerated results for clients. The Local Ad Sales team will operate under three distinct and client-dedicated units: a Holding Company Unit, Multi-Market Unit, and a Local Sales … Read more

Carlos Abrams-Rivera name CEO of Kraft Heinz

The Kraft Heinz Company announced that the Company’s Board of Directors (the “Board”) has appointed Carlos Abrams-Rivera as Chief Executive Officer and a member of the Board, effective January 1, 2024. Until then, Abrams-Rivera will continue in his role as President of the North America Zone with the added responsibilities of becoming President of Kraft … Read more

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