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Hispanics Prioritize Health Tech and Value Health Advertising More Despite Facing Greater Health Inequities

A new research study by Klick Health and ThinkNow reveals significant cultural differences in the way Hispanics deal with their health – reinforcing the need for cross-cultural marketing programs by healthcare companies targeting this growing population segment. Among the findings uncovered in “Exploring Hispanic Health Attitudes & Behaviors for More Informed Cross-Cultural Marketing,” a first-of-its … Read more

How To Build A Powerful Agency During Tough Times

By Roberto Orci What’s Going On? Workplace dynamics have shifted dramatically since COVID. We have fewer face-to-face interactions and more of us are working from home. Employees are reassessing their personal situations which has resulted in decreased loyalty with firms struggling to retain staff. This is especially true for advertising agencies. A common complaint from … Read more

Five ways brand marketing creates financial value

  By Nigel Hollis So much is written about why brands are valuable. And about how brand marketing influences future buyers. I should know, I have written a lot about those topics. But I am not sure that I ever really mapped out the different ways brand marketing creates financial value. Here is my first … Read more

When Should You Advertise vs. Engage Public Relations?

By Patty Caballero, founder and principal of PSC Consulting Sometimes it is hard to tell how to best build awareness and interest in your company. Should you invest in advertising or public relations? Or both? You may need some guidance to figure it out. Advertising and public relations are two complementary channels that can work … Read more

In-Content Ad Placement Combined with Traditional TV Campaigns Can Increase Brand Reach by 44 Percent [REPORT]

Mirriad announces its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising. Consumers’ viewing habits … Read more

Canela Media sets date for 2022 NewFront Presentation

Canela Media will host its virtual NewFront presentation on May 5th at 1:00 pm ET during IAB NewFronts. Hosted by Canela Media’s Founder and CEO Isabel Rafferty, the virtual upfront will unveil the new products and original content opportunities on Canela.TV’s slate for 2022 and beyond and showcase how advertisers can tap into the diversity … Read more

Hispanic American Wealth Surges in Record Time

Hispanics are capturing a piece of the American dream as a record number of Latinos move into the middle class. It is estimated that by 2030, the number of Hispanics in the United States will increase from 18% to 30%. As the population has grown, the poverty rate among Latinos has dropped to the lowest … Read more

What Your Agency Needs To Know About Opportunities In The Metaverse

by Mark Duval – The Duval Partnership Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the metaverse. “…in just a few months, the metaverse has gone from a term … Read more

The Changing Face of Media Consumption [REPORT]

In the modern digital world, on average US adults spend 8 hours a day with digital media – more than they do sleeping. Increasingly, marketers need to understand a new, omnichannel consumer and reach people in the many places they engage — including booming channels like streaming TV, ecommerce and more. Challenges linked to targeting … Read more

The Contrarian Marketing Manifesto

By Peter Weinberg – Head of Development, The B2B Institute @ LinkedIn Three years ago, I fell madly in love with an idea. I remember the first time we met. I was sitting in a swivel chair in a conference room, sipping on a green tea, when the idea appeared on Slide 2 of a … Read more

Young women are out-earning young men in several U.S. cities

By Richard Fry Women in the United States continue to earn less than men, on average. Among full-time, year-round workers in 2019, women’s median annual earnings were 82% those of men. The gender wage gap is narrower among younger workers nationally, and the gap varies across geographical areas. In fact, in 22 of 250 U.S. … Read more

Rise in Women on Boards of VC-Backed Private Companies

Him For Her and Crunchbase released the third annual Study of Gender Diversity on Private Company Boards which revealed that women now hold 14% of seats on the boards of the most heavily funded private companies. This increase from 11% in the prior year reflects a slower rate of change than the gains observed in … Read more

2022 Digital media trends: Toward the metaverse [REPORT]

This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating … Read more

U.S. Advertisers Spend $1B Per Month on OTT

As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord. Pathmatics now tracks and breaks out this unique data, which shows—at a high level—that U.S. … Read more

Pricing Hacks Inspired by Behavioral Science

Should you aim high or low when a client asks you to “guesstimate” the price of a project? Most of us know the answer to this question, and it’s thanks to the world of behavioral economics that we have insights into the principles of pricing psychology. Many agencies already leverage insights from behavioral science to … Read more

Over Two-Thirds of the Nation’s Counties Had Natural Decrease in 2021

More than 73% (2,297) of U.S. counties experienced natural decrease in 2021, up from 45.5% in 2019 and 55.5% in 2020, according to the U.S. Census Bureau’s Vintage 2021 estimates of population and components of change released today. Natural decrease occurs when there are more deaths than births in a population over a given time … Read more

Why Are Some Marketers Still Lost In Translation?

By Isaac Mizrahi – Co-President of ALMA One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked to help her employer, an ad agency, translate a creative idea … Read more

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