The seventh annual IAB U.S. Podcast Advertising Revenue report, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025. Following a year of unprecedented growth for the overall digital advertising industry in 2021, … Read more
By Joachim Allerup, Michael Egan, Mikaela Boyd, Karsten Petersen, and David Cox Hard times are fertile ground for growth and innovation. Time and again, the companies that accelerated fastest out of a downturn were the ones that seized the opportunities that downturn created. Corporate innovation programs often can feel more like a drag than an … Read more
By Olivia Morley The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report’s author, Forrester principal analyst Jay Pattisall. Making those changes will be economically beneficial for everyone involved, and probably lead to … Read more
By Lana McGilvray 2023 rolled in with a bang. Fear, uncertainty, and doubt (FUD)-heavy headlines are repeatedly underscoring “big tech layoffs at scale” and “market uncertainty” while prompting dramatic questions like, “Will AI replace people?” And while those concerns still loom large, there’s no denying that the workplace structure and the skills needed to succeed … Read more
White women were not only more likely than Black women to have a spouse or partner but their spouses and partners tended to earn more, making White women more likely to attain upward mobility through partnerships, according to new U.S. Census Bureau research. White women who grew up in families in the bottom 20% income … Read more
Moms in the U.S. are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more, according to this year’s Moms and Media 2023 report from Edison Research. Internet usage among U.S. moms is up: U.S. moms self-reported using the Internet 15 minutes more than they did in 2022, for a total … Read more
By Jan Shelly Brown, Diana Ellsworth, Alex Katen-Narvell, and Dana Maor Companies have committed to being more diverse, inclusive, and equitable, but many struggle to make significant progress in these areas. Here’s how they can meet DEI ambitions—now and in the longer term. Many organizations have long been engaged in efforts to make their workforces … Read more
Republica Havas Group has appointed industry veteran Jose Bello as vice president of its Republica Havas Media offering. In his new role, Bello will be charged with steering and growing the Group’s media services capabilities. In addition, he will partner with Havas Media Group on expanding opportunities through key client and media partnerships, leveraging Republica … Read more
The nation’s fast-growing Hispanic population made dramatic strides in educational attainment in recent decades — especially among younger age groups. The number of people of Hispanic or Latino origin (referred to as the Hispanic population in this article) more than quadrupled from 14.6 million 1980 to 62.1 million 2021, and their share of the U.S. … Read more
Nielsen released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49% of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly 2,000 global marketers in December 2022, found that advertisers … Read more
Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade, according to new research by PQ Media, the leading provider of media econometrics. Despite the relatively solid gain in … Read more
This week’s insight challenges you to consider two words: Listening and Watching. We recognize that many people listen to the audio content on YouTube, regardless of the video engagement. We have seen YouTube transform from a video-only service to a video-first platform which consistently delivers audio content via music and music videos. Listening to “music … Read more
Slower-but-continued growth in gross domestic product and other economic indicators during the first quarter showed the difficulty of bringing inflation under control, National Retail Federation Chief Economist Jack Kleinhenz said in the May issue of NRF’s Monthly Economic Review. “The World Health Organization says the pandemic is over, and the U.S. government has ended its … Read more
Estrella Media said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming. The company’s double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations. René Santaella, Chief Digital and Streaming Officer said that the company’s FAST bundle has had 10 million monthly video uniques and over 280 … Read more
By Pierre Bouvard is Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group In March 2023, the number of U.S. air travelers matched volumes from the same month in 2019. This is the first time since the pandemic that air travel volumes have equaled 2019 levels. Meanwhile, Kastle systems, the firm … Read more
By Ed Zitron The Metaverse, the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old. The capital-M Metaverse, a descendant of the 1982 movie “Tron” and the 2003 video game “Second Life,” was born … Read more
By 2025, experts believe the world will be rife with about 175 zettabytes of data. It would take 1.8 billion years to download that much data with an average internet connection. For marketers, this much data could pose a challenge, seeing as how their task is identifying who, out of the 8 billion people1 on … Read more
By Nick Carrabbia With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies. For marketers and advertisers facing tightening budgets, … Read more
Latinx TV content viewers in the U.S. over-index for subscription streaming services (SVODs) compared to total market consumers, according to the newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research. The new report finds 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% of consumers overall. … Read more
Talento Unlimited, an award-winning Latina-led boutique content marketing, and talent management media company, presents the first annual Entre Mujeres LIVE!, taking place at the Westchester Cultural Arts Center located at 7930 SW 40th St, Miami, FL 33155, on Friday, June 2, 2023, starting at 9 a.m. The inaugural Entre Mujeres LIVE! is presented in partnership … Read more
