There were 62.5 million Latinos in the United States in 2021, accounting for approximately 19% of the total U.S. population. In 1980, with a population of 14.8 million, Hispanics made up just 7% of the total U.S. population. Note: Hispanics are of any race. The household population excludes persons living in institutions, college dormitories and … Read more
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic advertising over the coming 12 months together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising, in existence for more … Read more
Entravision Communications Corporation will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL for the 2023-24 season. For the 9th consecutive season, Entravision will broadcast 51 prime NFL games in Spanish across its US owned-and-operated radio stations and in key markets through affiliate partnerships that include Latino Media Network. Entravision will … Read more
By Carolyn Dewar and Kurt Strovink Seize the first year in the role as an opportunity for both personal and institutional renewal. In this episode of the Inside the Strategy Room podcast, two authors of a recent article on the CEO transition discuss how incoming leaders can make the most of their first 12 months … Read more
The 21st Annual Hispanic Television Summit, programmed by Schramm Marketing Group, will feature two distinct one-on-one keynote interviews by two of today’s leading executives in Hispanic television. The morning keynote interview features Beau Ferrari, the Chairman of NBCUniversal Telemundo Enterprises. The Summit’s afternoon will open with a keynote conversation with Ignacio “Nacho” Meyer, the President … Read more
The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms. The new campaign, which … Read more
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, presents coverage of a historic Final featuring two teams who have reached the championship for the first time. Coverage of Spain vs. England begins on Sunday, August 20 starting at 5 a.m. ET with the Final match kicking-off at … Read more
The audio space is a dynamic environment, and Edison Research’s unique Share of Ear® survey has been recording the changes in this space for nearly ten years. As has been well documented, the biggest transformations we have seen over time relate to the rise of the smartphone and the reallocation of listening time from other … Read more
The National Football League, together with NTERTAIN Studios and music label NEON16, led by Latino industry giants Tainy and Lex Borrero, announced an expansion of their partnership for the 2023 season. Now in its third year, the collaboration will include a multimedia content series featuring music and artists from award-winning production powerhouse, NEON16, as well … Read more
Noticias Telemundo announced the appointment of award-winning journalists Nicole Suárez and Octavio Pulido as the new co-anchors of “Noticias Telemundo Mediodía,” the network’s midday newscast which airs weekdays at 12:30 PM ET. Beginning Monday, August 21, Suárez and Pulido will lead the newly designed newscast focused on reporting breaking news, live reports on developing stories … Read more
By Adam Jacobson – Radio TV Business Report On February 13, a Lone Star State entrepreneur agreed to a transaction that will see, upon closing, the rebrand of Spanish Broadcasting System’s Mega TV operation by refocusing its programming on conservative political commentary and news en español. Why did Orlando Salazar buy Mega TV, and what … Read more
By Stephen Wright Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As CMOs face increasing pressure on their budgets, the need to deliver marketing efficiency is paramount. Modelling has the potential to provide definitive answers to the age-old question of what is … Read more
Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between. My effectiveness journey started 12 years ago, when I was in the right place at the right time … Read more
By Will Gilroy Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains. The business of doing business has become a lot more complex than even a decade ago. Today’s geo-politics, marked by polarisation and its accompanying 24/7 newsreel and … Read more
By Joanna Fragopoulos Women and girls aren’t often the focus of media campaigns. They are often relegated to side roles and characters, or perpetuate negative stereotypes (often centering around unrealistic expectations). It’s exciting and refreshing when campaigns break this mold, however. To read more, CLICK HERE. Courtesy of Association of National Advertisers
When CODA won the best picture Oscar in 2022, many people with disabilities hoped it would lead to more inclusion of their stories in media. But aside from the awareness and accolades, little progress to further advance disability inclusion on screen has followed. And the trend isn’t limited to feature films. Video Descriptor Data from … Read more
By Inspira Marketing Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand must be conscious of marketing spend on dozens of different channels. The audience is similarly fractured, meaning firepower is less important than accuracy when it … Read more
WAPA América announced its exclusive Miss Universe Puerto Rico broadcast from San Juan. As the proud owners of the franchise led by current Miss Universe Puerto Rico director –and Noticentro al Amanecer host – Yizette Cifredo, WAPA will bring the highly anticipated pageant to viewers across the United States. The event will take place at … Read more
What capabilities and strategies are today’s most successful procurement organizations investing in? See observations and trends from our 2023 Global Chief Procurement Officer (CPO) Survey—based on the responses of almost 350 procurement leaders from more than 40 countries. To download report, CLICK HERE.
Lollapalooza is well-known as one of the most popular music festivals in the United States. Since 2005, it has been held annually in Chicago in early August and attracts over 200,000 attendees each time. The idea of Lollapalooza was to bring unique musical acts together, and the festival was founded on principles of diversity and … Read more
