By Derrick Raphael Pacheco – Department of Educational Leadership and Policy Studies, Florida State University As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify … Read more
Effectv released the results of new research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a … Read more
When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts targeting niche audiences that can really pay off for the right advertiser. If, for instance, one is … Read more
Diane Kniowski is retiring from her role as President of U.S. Local Media at TelevisaUnivision, with Jesus Lara placed in a key leadership role for both radio and television stations in the U.S. as a promotion at the company. Now, it is known that the company’s Regional President for the eastern region, Antonio Roman has … Read more
While younger than the non-Hispanic population, the Hispanic or Latino population has aged faster over the past decade, according to 2020 Census data. Despite that, children of Hispanic or Latino origin in 2020 made up a quarter of all children under age 18 in the United States. And in states where their numbers increased the … Read more
By Carolyn Dewar, Scott Keller, Vikram Malhotra, and Kurt Strovink Most people know the fable The Tortoise and the Hare. In the story, the two animals challenge one another to a race to prove who is faster. The hare starts strong and is soon out of sight. Midrace, the hare lies down to rest, feeling … Read more
The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across different industries, company sizes and revenue, with the vast majority of respondents reporting annual revenue of over $1 billion. Gartner experts presented the … Read more
By Larisa Bedgood CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today. To read more, … Read more
EstrellaTV kicks off its summer weekend programming with the debut of two Sunday movie series, Cine EstrellaTV starting this Sunday, May 28 at 9 p.m./8 p.m. CT, and Cine de Familia, on Sunday, June 4 at 9 p.m./8 p.m. CT. The series will continue on Sundays throughout the summer, with Cine de Familia on the … Read more
Open – Marketing and Communications Studio – announces the appointment of Millie Vergara as Managing Director to lead the operations in the United States and actively collaborate on client campaigns worldwide. “We warmly welcome Millie, a talented and experienced professional who joins Open to help consolidate and expand our business in the US. Millie’s expertise, … Read more
by Stacie de Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen As we observe Women’s Health Month in May, it is crucial to recognize the various factors influencing healthcare equity. An often overlooked driver… is media – the TV shows, movies, and social media content we consume. Media can profoundly shape our … Read more
By Geoff Gates Just as we’ve witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing … Read more
By Jeff Katzin, Laura Beaudin, and Max Waldron Imagine a world in which smart assistants are the common front end of digital interactions, transforming the experience of engaging with a brand’s app or website. A world in which the current mix of marketing channels has been shaken up—by a surge in text-based communication sparked by … Read more
By Rose M. Kreider, Lydia Anderson, Thomas Gryn and Chanell Washington Coupled households are still the most common type of households but their share declined to 53.2% in 2020, down from 55.1% in 2010 and 56.9% in 2000. Coupled households are when the householder has a spouse or partner living with them. The majority of … Read more
In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he’s President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network. But, as of tomorrow, he’ll be in the new role of President/Local Media, with Jesus Lara gaining leadership … Read more
Republica Havas Group, a communications company that includes Republica Havas Creative, Republica Havas Media and Republica Havas Health, is the recipient of 23 Telly Awards – the agency’s biggest win to date of this prestigious annual recognition. Now in their 44th year, The Telly Awards are the highest honor of excellence in video across all … Read more
Fuse Media announced its partnership with the Los Angeles Latino International Film Festival (LALIFF) which will provide viewers of its FAST channel Latino Vibes with exclusive access to premium Latino content. The partnership is anchored by the launch of the monthly programming block “LALIFF Presents” on Latino Vibes, the premier English-language channel for fans of … Read more
The U.S. Census Bureau released the 2020 Census Demographic Profile and Demographic and Housing Characteristics File (DHC). These products provide the next round of data available from the 2020 Census, adding more detail to the population counts and basic demographic and housing statistics previously released for the purposes of congressional apportionment and legislative redistricting. “These … Read more
By Laura Blakeslee, Megan Rabe, Zoe Caplan and Andrew Roberts The U.S. population in 2020 was older and had fewer children under age 5 than in 2010 or 2000, according to the 2020 Census Demographic and Housing Characteristics (DHC) data. The baby boom generation (born 1946-1964) and millennials (born 1982-2000) — the two largest U.S. … Read more
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results. Define the study objectives: Before you begin, establish clear research objectives. Determine the information you need and the questions … Read more
