HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value. To download report, CLICK HERE
Guide Connects Brands with Hispanic Marketing Experts & Provides Deep Market Intelligence The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous … Read more
After decades of rapid population increase, Florida now is the nation’s fastest-growing state for the first time since 1957, according to the U.S. Census Bureau’s Vintage 2022 population estimates. Florida’s population increased by 1.9% to 22,244,823 between 2021 and 2022, surpassing Idaho, the previous year’s fastest-growing state. Florida’s percentage gains since 1946 have been impressive: … Read more
The U.S. Census Bureau released a brief on health insurance coverage and the rate of uninsured in the United States by race and Hispanic origin. The brief uses 2021 American Community Survey (ACS) 1-year estimates to describe how health care coverage — whether people have health insurance as well as the type of coverage they … Read more
After a historically low rate of change between 2020 and 2021, the U.S. resident population increased by 0.4%, or 1,256,003, to 333,287,557 in 2022, according to the U.S. Census Bureau’s Vintage 2022 national and state population estimates and components of change. Net international migration — the number of people moving in and out of the … Read more
By Mark Duval – The Duval Partnership A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about priority concerns in new business pitching. The report revealed some significant areas of misalignment between … Read more
The Federal Trade Commission’s Bureau of Consumer Protection today announced the issuance of Health Products Compliance Guidance, the agency’s first revision of its business guidance in this area in nearly 25 years. The revised business guide represents a substantial update to the staff’s 1998 guide, Dietary Supplements: An Advertising Guide For Industry. Since that guide … Read more
MAGNA Media Trials, MAGNA’s proprietary research offering, and Identity, Mediabrands’ cultural consultancy arm, collaborated with SXM Media on a study, released, on multicultural audiences, including AAPI, Black/African American and Hispanic/Latino audiences. The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally … Read more
Salem Media Group, Inc. announced the appointment of long-time Miami broadcast executive Monica Rabassa as Vice President and General Manager of its soon to be acquired cluster of radio stations in Miami. Rabassa comes to Salem after more than 20 years in executive positions with Univision. Prior to joining Univision, she was Marketing Research Director … Read more
Matter Communications released findings from its 2023 Marketing Outlook Survey, which explored how CMOs and senior marketing executives across B2B technology, healthcare, retail, professional services and customer experience plan to manage marketing budgets, address economic challenges and engage customers in the year ahead. The survey found that almost all (89%) CMOs and senior marketing executives … Read more
Unite, WPP’s LGBTQ+ community launched Beyond the Rainbow, a new study into LGBTQ+ marketing and its future. The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising. Beyond the Rainbow is intended to equip … Read more
by Santiago Solutions Group Multicultural (MC) segments are leading the growth in the Home Improvement category, despite the spike in the price of building materials. Multicultural segments account for 60% of the share of growth, with Hispanics accounting for 39%, Blacks for 9%, and Asians for 6% of the total growth of consumers making home … Read more
With rising costs and a tricky economic climate ahead, what will the impact be on Foodservice going forward? This is our forecast: Keeping it simple: how food habits are changing: OOH food consumption meals are taking priority over snacks, OOH is used as weekend food, and consumers are downtrading to QSRs. Meal replacement as a … Read more
By Roberto Orci MediaPost.com reported that according to the CDC, we are currently experiencing the worst flu season in over a decade. A new report from advertising intelligence company MediaRadar found that various over-the-counter (OTC) drug brands had increased their ad spend for cold and cough medicine in September and October by over 1000% to … Read more
The number of people in the United States who spoke a language other than English at home nearly tripled from 23.1 million (about 1 in 10) in 1980 to 67.8 million (almost 1 in 5) in 2019, according to a recent U.S. Census Bureau report. At the same time, the number of people who spoke … Read more
Labor-based fees remain the most dominant form of ad agency compensation, but marketers are using fixed, or output-based fees with increasing frequency, according to a new ANA study. The report, Trends in Agency Compensation, is the 18th edition of the research. It revealed that 82 percent of survey respondents indicated they now use fee-based compensation … Read more
High prices and low expectations: The job market still may be strong, but lingering economic conditions are taking a toll on the outlook of American households. Americans are feeling opportunity slipping away. After a summer of rising gas and food prices, many feel economic conditions are tough and likely to become worse as the war … Read more
Hispanic moms are experts when it comes to motivating, challenging, and protecting their young ones. With this in mind, Hyundai Motor America and Lopez Negrete Communications launched a new campaign highlighting the power Latinas carry to keep their family on track while showcasing its popular Tucson SUV and its ability to help young transitional families … Read more
The following is reposted in its original form. The stimulus for doing so was provided by this article from Ken Roberts titled, “One Final Time – NPS is Not a Lead Indicator of Growth!” Roberts provides exactly the compelling proof that I was looking for when I wrote this post back in 2006. And let’s … Read more
