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2021 Population Estimates Available for the Nation, States and Puerto Rico

According to the U.S. Census Bureau’s Vintage 2021 the population of the United States grew in the past year by 392,665, or 0.1%, the lowest rate since the nation’s founding. The slow rate of growth can be attributed to decreased net international migration, decreased fertility, and increased mortality due in part to the COVID-19 pandemic.

Redefining Research In An Identity Economy

While debates about cancel culture, voting rights and who qualifies for which athletic competition percolate on the policy level, consumers are voting with their identities. Americans especially are demanding more specialized options for their pronouns, sexuality, race and ethnicity and — as employees — are resigning from their jobs by the millions for more meaningful work.

Consumers Are Living In One Big Video World: Let’s Join Them

For decades, people opened up their T.V. guide and selected programs from a handful of channels. Today viewers pick their favorite content from a variety of apps and screens, any time they want.  By Laura Molen – President / Advertising & Partnerships at NBCUniversal

ANA to probe Programmatic Media Buying

The ANA named an alliance of three partners to collaboratively conduct an in-depth study of the programmatic media buying ecosystem, which it has described as lacking transparency and hobbled by mind-numbing complexity.

How brands can adapt to the changing face of targeting

For any brand, regardless of industry or region, consumers should be priority No. 1. It’s true that sales are any company’s end goal, but sales—and generating them—depend on consumers who are receptive to what a brand has to offer. And when it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.

NAHP announces Board of Directors

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.

Telemundo Puerto Rico expands training program for Journalist Students

The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico – is expanding its preparation program for journalism college students by adding Universidad del Sagrado Corazon as a new program partner

You’re in the pitch. Do you have a plan to win it?

In November, Adweek released the results of a survey of 70 brand marketers asking them to rate their agencies’ performance during 2020 and anticipate plans for changing or retaining their agencies next year.  by Jody Sutter

Being seen on screen 2021 {REPORT]

As platforms diversify—and populations in our communities evolve—audiences are expecting the stories they see and hear across media to reflect their diverse voices and experiences.

For Some Brands, It’s Time For A Multicultural Comeback

Over the past few weeks, I’ve spoken to several executives from multicultural-driven companies. Almost unanimously, they share the excitement with the strong demand for their business in 2021 and optimism about the 2022 forecast.  By Isaac Mizrahi – Co-President of ALMA Agency

Liberty Communications Names VMLY&R AOR

Liberty Communications, a communications company offering fixed and wireless services in Puerto Rico and the United States Virgin Islands as part of Liberty Latin America (LLA), has announced VMLY&R will serve as the brand’s strategic and creative agency of record.

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