U.S. CEOs are preparing for a recession that a majority believe will not be mild and short, but they have a high appetite for mergers and acquisitions (M&A) that will significantly impact their organizations and remain committed to digital investment, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory … Read more
Even though the sunset of cookies by Google has been pushed out by another year to 2024, marketers are still looking for alternatives to reach their customers online as third-party cookies have helped agencies create targeting for their ad campaigns for over a decade. More and more agencies have begun to look for a replacement, … Read more
The national poverty rate was 12.8% in 2021, but was significantly different for the nation’s oldest and youngest populations, according to a new Census Bureau report released today. The child poverty rate (for people under age 18) was 16.9% in 2021, 4.2 percentage points higher than the national rate, while poverty for those ages 65 … Read more
Spanish Broadcasting System (SBS) Inc. announces AdsWizz Inc. as the exclusive programmatic sales representative of SBS’s Hispanic audio inventory. This new relationship allows SBS to leverage AdsWizz’s state-of-the-art audio technology and regional media sales channels, including SXM Media, the combined advertising sales group of Sirius XM Holdings Inc., to make demand source connections and monetization … Read more
A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers. The analysis, conducted by cultural intelligence firm, Collage Group, examined brand performance as part of the firm’s monthly CultureRate survey, which assesses cultural resonance for each major demographic segment. With regard to Hispanic consumers, all 10 top brands excelled … Read more
By Mark Duval – The Duval Partnership There were so many important things to discuss this week that we couldn’t pick just one. Instead, we’re trying something a little different, focusing on the top five things that moved us this week—and all are valuable for agency leaders to know. Read on to explore what’s new … Read more
The Hispanic Public Relations Association (HPRA) announces winners of the 2022 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. Emceed by Astrid Rivera, Univision Despierta América, and Bryan Llenas, Fox News Channel, the 8th annual celebration also honored industry leaders and recognized its first HPRA national scholarship recipient – … Read more
Americano Media programming will be broadcast on Audacy’s 790 AM (WAXY-AM) in the Miami, Florida market. From today, WAXY-AM will become Radio Libre 790 with Americano Media. “The joint endeavor with Audacy is a natural fit for Americano,” Americano Media founder and chief executive Ivan Garcia-Hidalgo said. “We provide the best Hispanic news-talk programming in … Read more
The 2022 World Cup is scheduled to run from November 20th till December 18th. The tournament was moved from its usual June/July slot because of the intense summer heat in host-country Qatar. The temperature, however, is not the only heat surrounding the tournament. Human rights abuses by the firms building the stadiums and infrastructure to … Read more
Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort. To download report, CLICK HERE.
In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Vincent Létang, EVP Global Market Intelligence at MAGNA and author of the report, commented: “Following a strong first half, non-cyclical advertising spending is slowing down as … Read more
For the first time, the U.S. Census Bureau’s 2021 Survey of Income and Program Participation (SIPP) included detailed data on Hispanic groups of different origins. As the nation recognizes Hispanic Heritage Month, we analyze disparities in well-being and wealth among Hispanic origin groups. For example, the data show that Hispanics of Cuban origin lived in … Read more
New WFA research has found that while CMOs are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take. The vast majority of CMOs (92%) at multinational companies are prioritising an ethical approach … Read more
“El Show de Luis Jimenez” returns October 1st from 11 AM to 3 PM EST With a resume that expands four decades in radio, television, movies and stand-up comedy, Luis Jimenez returns Saturday, October 1st to New York radio with “El Show de Luis Jimenez” only on La X 96.3, El Ritmo de New York. … Read more
As consumers in many markets endure the worst cost-of-living crunch in decades, the spotlight is on brands to adapt to changing behaviours and expectations while keeping business buoyant for the recovery. However, the current economic downturn poses its own challenges for brands as they navigate new pressures on pricing, portfolio management, innovation, advertising and much … Read more
Marco Antonio Gonzalez, a seasoned corporate communications executive, officially launches MaGo! PR, a full-service 360° bilingual PR/Communications firm. The recently founded, MaGo! PR, a play on words on Gonzalez’s full name Marco Antonio Gonzalez and the Spanish-language word “mago,” which translates to magician in English, is a full-service 360° PR firm that specializes in entertainment … Read more
Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a Euro-zone recession, and an expected global growth rate of only 2.9%—down from 4.6% at the beginning of the year—an economic slowdown seems inevitable. … Read more
Inflation refers to a broad rise in the prices of goods and services across the economy over time, eroding purchasing power for both consumers and businesses. In other words, your dollar (or whatever currency you use for purchases) will not go as far today as it did yesterday. To understand the effects of inflation, take … Read more
TelevisaUnivision concluded its 2022 Copa Univision Tour. This year marked the 20th anniversary of Copa Univision. The event kicked off in Phoenix on May 7, 2022, continuing in Los Angeles, Dallas, Austin, Houston, Chicago, Miami and ending in New York on August 20. This year marked a triumphant return of the vibrant experience – honoring … Read more
Are the multiple layers of retail a headache or opportunity for brands? Digital is bringing brands closer to the purchase moment, but recent developments are throwing the brand-retailer-consumer triangle off balance. One of the great effects of digital is bringing brands closer to the purchase moment. But recent developments in digital retail are throwing the … Read more
