Future of Retail [REPORT]
Today, consumers and brands are navigating the merging worlds of physical and digital retail.
Article placement: Top News
Intriago named VP, Client Partnerships at Captura Group
Captura Group named Elba Intriago as Vice President of Client Partnerships.
Cannes Lions International Festival of Creativity will return as a hybrid festival, in Cannes, France, from 20-24 June 2022.
For 2022 and beyond, Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and the world are facing today.
How Experiential Marketing and Brands Are Coming Back During Latin GRAMMY Week [VIDEO]
Brands and artists alike are excited to be back “live” for the biggest week in Latin Music. With the theme “Rediscovering Life Through Music,” the 2021 Latin GRAMMYs telecast is inviting audiences to rediscover what’s important in life using music as a storyline. By Lili Gil Valletta, CEO CIEN+, Cultural Intelligence® Expert
Ethnic Diversity spiking Upward in Marketing Industry [REPORT]
The study, “A Diversity Report for the Advertising/Marketing Industry,” also addressed gender equality and revealed that the industry continues to skew female, including top marketing industry executives. This is the fourth annual iteration of the report, which tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.
The Marketer’s Toolkit 2022: Global Trends Report
97% of marketers believe pandemic-induced consumer behaviors are here to stay and will impact 2022 strategies
Telemundo unveils cast for Diario de un Gigoló, slated for 2022
Telemundo announced the cast for its new mini-series, Diario de un Gigoló (Diary of a Gigolo), a 10-episode provocative drama slated to premiere in 2022.
Marketers Want to Shift More Media Duties In House [REPORT]
The study finds that the biggest barriers to in-housing media are predominantly internal. The cultural and operational shifts that are foundational for success were noted by respondents as both a current and future challenge.
Telemundo kicks off countdown to FIFA World Cup – Qatar 2022
Telemundo kicked off its one-year countdown to the FIFA World Cup Qatar 2022, with a preview of its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world.
U.S. Hispanics: the future is here and it’s not acculturated [REPORT]
U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
What is the secret to great media planning?
New analysis shows that some media perform consistently around the world, but local insight is needed to maximise media effectiveness.
The Spoken Word Audio Report 2021
NPR and Edison Research released the 2021 Spoken Word Audio Report today, revealing the continued increased consumption of spoken word audio in the U.S. and the drivers behind the growth.
In uncertain times, continuous planning should be the new norm
For brands that were forced to pull back on budgets over the past 18+ months, navigating media planning will involve some level of uncertainty for the foreseeable future.
Meruelo Media Wins Two Marconi Awards
Meruelo Media in Los Angeles announced that its KLOS-FM Los Angeles, Calif. was named Rock Station of the Year and Cali 93.9/KLLI-FM Los Angeles was named Spanish Language Station of the Year at the 2021 National Association of Broadcasters’ (NAB) Marconi Radio Awards.
Media Inflation Report Q4 2021 [REPORT]
Media inflation in 2021 has reflected that increase in confidence. Overall media inflation is at 4.0% globally, with offline media reaching 3.5% and online 4.4%.
The Hispanic Consumer Market: Fireside Chat with Gonzalo Del Fa of GroupM [WEBINAR]
In the 25-minute conversation, Gonzalo and Claritas Director of Marketing, Monique Ruiz, discuss ways brands can increase their diversity and inclusion efforts in a way that is relevant and matters to consumers. They also provide the non-negotiables for having access to accurate data on multicultural consumers
Most Americans (58%) Want Businesses to Engage in Social and Political Issues
American consumers are experiencing a second year of unprecedented change, giving 2020 solid competition for an emerging set of challenges for U.S. businesses. Political polarization, COVID-19, race relations, immigration, LGBTQ+ rights and climate change have been top of mind for consumers this year–leading to shifts in consumer expectations of businesses.
How data can elevate the viewing experience for sports fans [REPORT]
There are endless resources available to sports fans when it comes to staying up-to-date on their favorite athletes, teams and sporting events. With that in mind, finding the most up-to-date information that piques their interest—without having to leverage multiple devices or visit multiple platforms—can be cumbersome.
From Amazon to Zoom: What Happens in an Internet Minute In 2021?
In our everyday lives, not much may happen in a minute. But when gauging the depth of internet activity occurring all at once, it can be extraordinary. Today, around five billion internet users exist across the globe.
Black and Latino entrepreneurs nationwide saw increased revenue growth in the past year
Despite economic uncertainty caused by the COVID-19 pandemic and systemic barriers, Black and Latino entrepreneurs saw unprecedented business performance over the past 12 months, according to a survey produced by Ernst & Young LLP (EY US) titled The Entrepreneur’s Paradox: How Black and Latino Entrepreneurs Are Balancing Growth and Uncertainty.
