Article placement: Top News

The Converging Worlds of Content + Commerce reveals the exciting potential of brand-funded entertainment, and how this format creates commerce momentum for brands [REPORT]

MAGNA Media Trials, in collaboration with Amazon Ads and Mediabrands Content Studio, recently revealed a new study examining the strong potential of brand-funded entertainment. The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with various shopping options to optimize the consumer … Read more

Karina Cerda promoted to EVP of Global Marketing at Entravision

Entravision announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, … Read more

Occupation, Earnings, and Job Characteristics [REPORT]

Work is a critical component of our lives and provides a way to obtain material and nonmonetary benefits like employer-provided health insurance. Scholars suggest that our identities are also tied to the notion of “what we do” (Christiansen, 1999), and that who we are is determined partly by our occupational identity (Skorikov and Vondracek, 2011). … Read more

Majority of U.S. Workers Changing Jobs Are Seeing Real Wage Gains

The Great Resignation of 2021 has continued into 2022, with quit rates reaching levels last seen in the 1970s. Although not all workers who leave a job are working in another job the next month, the majority of those switching employers are seeing it pay off in higher earnings, according to a new Pew Research … Read more

Chispa names Sensis as PR Agency of Record

Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations. “Sensis is a strategic partner with extensive experience successfully reaching young US Hispanics through engaging and relevant stories,” says Julia Estacolchic, Head of Marketing & Brand … Read more

Most Companies Struggling to be Relevant to Their Customers [REPORT] 

The vast majority (88%) of executives1 believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance, according to a new report from Accenture. “External factors — from economic to cultural, environmental and political — are affecting people more than ever before, making life more … Read more

The business case for marketing balance

By Nichole Henderson, Senior Vice President, Product, Strategic Media Research In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage. It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to … Read more

Where People Move as Young Adults

By Nathaniel Hendren, Sonya R. Porter and Ben Sprung-Keyser Nearly six in 10 young adults live within 10 miles of where they grew up, and eight in 10 live within 100 miles, according to a new study by researchers at the U.S. Census Bureau and Harvard University. Even the prospect of higher earnings in more … Read more

Univision to premiere “El Retador”

Univision’s “Domingos en Familia” (Family Sundays) is set to premiere for the first time in Spanish-language television in the U.S., the international hit reality “El Retador” (The Challenger) hosted by charismatic actress and comedian Consuelo Duval. Starting on August 14 at 8 p.m. ET, the new reality show will delight the entire family with extraordinary … Read more

Blended viewing strategies mark a new chapter for the market [REPORT]

By Bas De Vos – Global Director – Audiences and Targeting, Media Division The video-on-demand space (VOD) is fascinating, not least because we have competing businesses approaching delivery strategies from opposing directions – with many now meeting in the middle and betting on a future that borrows the best from every model. Later this year … Read more

The Evolution of the Digital World: Web 3.0, the Metaverse, and Cryptocurrencies Will Shape the Future of Marketing. African-Americans and Hispanics leading NFTs ownership.

Digital technologies are rapidly advancing, ushering us into a new era. The web transformed from an informative place into a social hub with e-commerce opportunities where products, services and details of our lives are shared, accommodating almost every lifestyle. With the support of robust technologies, a young Web 3.0 – the third generation of internet … Read more

MundoNow Lands Industry Heavyweight Stephen Hobbs to Run New Latino Bilingual Podcast Network, Óyenos Audio

MundoNow is announcing the launch of new Latino podcast network Óyenos Audio. Óyenos will deliver premium bilingual programming that aligns with content expectations from an increasingly savvy Hispanic audience in the United States. Former Univision radio executive and multicultural podcasting veteran Stephen Hobbs has been hired as Chief Audio Officer in conjunction with the launch. … Read more

The New Recession Playbook

By Jason Heinrich, Simon Henderson, and Melissa Lee This recession will be different. It will arrive at a time when decision makers will still be struggling to manage through the onslaught of major disruptions that didn’t all exist simultaneously during previous recessionary periods: supply chain constraints, geopolitical tensions in key markets, a historic labor shortage, … Read more

Agency rosters face ongoing reform and revamps

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International. In the wake of a menu of challenges such as the global pandemic and exponential rise … Read more

US Consumers Remained Hungry for Services in June

In June, consumer confidence slipped somewhat even as some spending categories continue to see growth. Consumers reported that they were less likely to purchase big-ticket items (like cars, homes and appliances) but that they were still hungry for services. Indeed, recent personal consumption expenditures data showed strong growth in services and a retreat from goods. … Read more

Verdeja named Communications Team Associate Director at Republica Havas

Republica Havas announced that Victoria Verdeja has rejoined its team as associate director of communications. She will spearhead public relations efforts, including external and internal communications, media relations, social impact, and the agency blog, for the Republica Havas brand. Part of the Communications and Brand Social Responsibility team, the new role will focus on bolstering … Read more

Skip to content