Total unit sales of U.S. discretionary general merchandise in 2022 were 7% lower than the prior year, and sales revenue fell 2%, according to The NPD Group. The year closed with a similarly lackluster holiday shopping season. However, December retail sales revenue reached parity with December 2021, which could be seen as a strong finish, … Read more
The Axis Agency announced it has launched Brand + Diversity Consulting (BDC), a strategic consulting practice dedicated to helping brands solve the biggest equity gaps that continue to affect multicultural populations. BDC will specialize in the healthcare, finance, and education sectors, where the need is greatest. BDC’s team of marketing strategists and cultural navigators, together … Read more
The news: A majority of companies polled by R.R. Donnelley & Sons (RRD) plan to either increase or maintain their marketing budgets this year. 54% of companies surveyed expect an increase in their marketing budget, while 29% expect it to stay the same. This goes along with what we’ve seen in other studies: generally positive … Read more
The Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies deployed by media salespeople to assess their effectiveness across five key topics: Sales Department (Structure, People, Compensation) Learning and Development Setting Appointments and Sales Process Sales Enablement Industry Outlook and Culture To download report, CLICK … Read more
Círculo Creativo USA announced that Virgilio Flores has been chosen as its new president for the 2023-2024 period. A Creative Director at ALMA, Virgilio has worked on various multinational accounts for the past seven years and has also won important awards at international festivals. Círculo Creativo USA’s new president emigrated to the United States from … Read more
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation announce a multimedia rights agreement that will make Telemundo the new exclusive Spanish-language home of the Women’s and Men’s National Teams across all platforms, including Peacock, in the United States. “Building off the momentum of a historic World Cup 2022, we are proud to partner with the … Read more
At a time when there’s pressure to cut marketing budgets for short term gain, Jon Webb, Managing Partner at Gain Theory explains why this can sacrifice revenue and profit both immediately and in the future. The question of how long it takes for advertising to pay back is a pertinent one for marketers currently. With … Read more
By Antonio Wanderley – CEO Latin America, Spain, Asia Pacific and Africa, Media Division Our industry finds itself on the cusp of an inflection point as the VOD businesses that disrupted the linear TV model diversify their operations, which is interestingly a familiar pattern we can trace back in time. In the not-so-distant past, Pay-TV … Read more
By Gonca Bubani – Global Media Domain Director, Insights Division The rise of social media platforms means a growing cornucopia of media channels available to consumers and marketers. While more traditional media channels such as print, television, and point-of-sale continue to serve brands well, in today’s landscape it’s vital for brands to stay up to … Read more
Mirror Digital is elevating its leadership within the company’s growing branded content division. Carmen Kwong, former Director of Sales Planning and Digital Strategy, has been promoted to Head of Integrated Programs, and Mariott Sanchez has been elevated from Associate Director to Director of Integrated Programs. As the first Black-owned digital media company to support multicultural … Read more
Canela Media announced a second season of its highly successful original reality series ‘Secretos de Villanas’, as well as an all-new spin-off series ‘Secretos de Protagonistas’, both of which are slated to premiere in 2023. “We are thrilled that ’Secretos de Villanas’ and the six iconic telenovela superstars featured in the series were so well … Read more
By Nigel Hollis The whole point of marketing is to influence purchase decisions, so marketers need to understand how people make choices and work with people’s inclinations not against them. Based on academic research and my experience of working on thousands of brand campaigns, I have identified four fundamentals of effective brand advertising. Our decisions … Read more
According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, … Read more
Marketing in a Recession shares important information, research, and tools to help marketers prepare for, and successfully navigate, the anticipated 2023 economic downturn. The content has been curated to provide best practices from past recessions, the latest thinking on what to anticipate going forward, and case studies about the steps leading brands took to navigate … Read more
By Steve Boehler – Founder of Mercer Island Group The year starts full of optimism and hopes that the new business world of vagaries, misdirects, and illusions will suddenly transform into a new world with a rich bounty for the taking. The reality is that, in some ways, it’s always been challenging to win new … Read more
The Public Relations Society of America’s Los Angeles Chapter (PRSA-LA) announced its 2023 Board of Directors and executive leadership team with senior PR executive Stephen Chavez at the helm this year. The new board is one of the most diverse in the chapter’s history. “This year’s board reflects the diversity of Los Angeles’ thriving PR … Read more
Comedy continues to be the podcast genre listened to by the most people in the U.S. Edison Research released the Top Podcast Genres for Q3 2022 ranker based on audience size among those age 18 and older from Edison Podcast Metrics, and Comedy maintains its reign as #1. The Society & Culture genre moved up … Read more
The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The amount of consumer choices, heightened expectations for personalization, and the need to optimize based on real-time data insights make managing campaigns and achieving desired outcomes challenging today. New research from the CMO Council, “Optimizing … Read more
During times of economic slowdown, optimizing ad spend without sacrificing revenue should be every marketer’s goal. To do that, an understanding of what drives ROI for your target region is needed, but if you’re only focusing on campaign execution, you’re missing half the picture. In addition to identifying executional ROI drivers—things like budget planning, media … Read more
The NFL has partnered with artist Lucinda “La Morena“ Hinojos, the first Chicana, Native American artist to work with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, designing an elaborate, deeply meaningful piece that will be featured on an array of design activations for the upcoming … Read more
