Betances named Director of People and Engagement at Republica Havas

Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more. Betances has previously worked for reputable companies in New York and South Florida, including Cablevision, Sonnedix, and The … Read more

Spanish Broadcasting System (SBS) Launches Pure Play Digital Department

Spanish Broadcasting System, Inc, (SBS) announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. The addition of DigIdea Digital Marketing Solutions to the SBS Family will make SBS a one-stop shop for a business’ full marketing needs. DigIdea’s full-service … Read more

The 2022 Latino Podcast Listener [REPORT]

Edison Research finds that 59% of U.S. Latinos age 18+ have ever listened to a podcast, a high mark for the measure. Just over half (51%) of U.S. Latinos have ever listened to a podcast in English, and 33% have ever listened to a podcast in Spanish. Forty-seven percent of Latino podcast listeners are women, … Read more

CEOs from Dentsu, GroupM, Omnicom Media Group & Publicis Media agree Hispanics are the quintessential Growth Drivers

“Growth from a business perspective, regardless of what business you’re in, must include increases in multiculturalism within your broader business mix. It’s simply good for business.” – Ralph Pardo, CEO, Omnicom Media Group As more than 63 million Hispanics drive population growth in this country and grow in economic, political and cultural influence, we have … Read more

Spinning Facts, the Broadband Way

There is an art to losing, or not gaining as quickly as previously expected. A story can always be shaped, even in the face of reality, that allows a company to lose gracefully in the hope that any dip in fortunes can be stemmed with a shift in fortunes. We are seeing this in the … Read more

The CHMC Gala Makes an In-Person Return this Year. CHMC works diligently to enable students in their Hispanic and Multicultural Marketing studies and will recognize dedicated and contributing professionals.

The Center for Hispanic Marketing Communication (CHMC) at Florida State University (FSU) announced the annual gala will be taking place on September 29th, at 6:30 PM EST. This year’s Gala theme is “Going Forward, Forging New Voices” and will be taking place at The Tower Club in Fort Lauderdale. The Gala raises funds for the … Read more

PRSA LA celebrates Champions of Diversity

The Public Relations Society of America Los Angeles Chapter (PRSA-LA) continued its annual celebration of excellence in diversity and inclusion with the return of its Sunrise Honors on August 5 at The City Club of Los Angeles. This year’s distinguished PR honorees included Phylicia Fant, Founder and CEO of The Purple Agency; David C. Magdael, … Read more

Programmatic Media Buying Guide

The ANA introduced the first guide to help CMOs streamline the programmatic media buying process by removing waste and inefficiencies and maximizing ROI. The ANA said the recommendations included in The CMO’s Guide to Programmatic Transparency could generate $8–16 billion globally in savings each year that could be reinvested to help drive business and economic … Read more

Long live slogans! Why a slogan revival is on the way

Slogans are catchy summaries of what your brand is all about. In these fast-moving times when gaining consumer attention is becoming an art form, why are these powerful tools that act as an aide-memoire for your brand and help to get your brand noticed, in decline? Why has slogan use in advertising declined? Historically, slogans … Read more

Canela Media to Premiere “Secretos De Villanas”

Canela Media announced the premiere of “Secretos de Villanas,” a new original unscripted two-part and ten episode series, bringing together for the first time in the history of Hispanic television, six of the most iconic telenovela villains of all time: Aylín Mújica, Cynthia Klitbo, Gabriela Spanic, Geraldine Bazán, Sabine Moussier, and Sarah Mintz, formerly known … Read more

LOS RICOS TAMBIEN LLORAN to premiere on Univision

Univision will premiere on September 6 its new primetime telenovela, LOS RICOS TAMBIEN LLORAN, starring Claudia Martín (Amar a Muerte [Love to Death], Enamorándome de Ramón [Falling in love with Ramón]) and Sebastián Rulli (El Dragon [The Dragon] Vencer El Pasado [Overcoming the Past], Papá a Toda Madre [Awesome Dad], Tres Veces Ana [The Three … Read more

Inclusion’s Next Wave [REPORT]

A new trend report exploring emerging trends in inclusion, revealing a powerful role for brands. To download report, CLICK HERE.    

Global Product Placement Spend Surged 12.3% in 2021

Global product placement spending surged 12.3% to $22.93 billion in 2021, following the worst decline ever in pandemic-struck 2020, fueled by double-digit growth in all six media platforms, led by various digital media, television and video segments, and several recorded music channels, according to new research released by PQ Media. Product placement spending worldwide is … Read more

Culture and Multicultural Identity: Names Matter

Keeping pace with culture can be challenging for brands. Consumer dynamics are evolving and becoming increasingly fluid, particularly around identity. Several factors influence how consumers see themselves and shape their attitudes, behaviors, preferences, and biases, including their heritage and culture. Through this lens, consumers make purchase decisions and establish brand affinities, requiring companies to develop … Read more

State of Retail Advertising [REPORT]

Retailers in the United States have continued to increase their ad spend in 2022, with Pathmatics data revealing that the industry has spent $2.7 billion in the first half of the year (up 6.5% year-over-year). To download report, CLICK HERE.  

TelevisaUnivision and the Dallas Cowboys announce Partnership

TelevisaUnivision announced a multi-year commercial and media partnership with the Dallas Cowboys. “The Dallas Cowboys are the most popular NFL team in Mexico and TelevisaUnivision enthusiastically embarks on this new venture as their international commercial partner. The team’s long-standing history as a premier global sports franchise is in lockstep with our company’s goal of bringing … Read more

Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record

Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer. “At Hyundai, our vision is progress for humanity, and that includes relating to multicultural communities in culture and in language,” said Angela Zepeda, CMO, … Read more

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