Entravision announced the launch of Entravision Plus, the newest way for companies to effectively connect and engage with Hispanic consumers through over-the-top (OTT) media and Connected TV (CTV). Entravision Plus helps optimize digital advertising results by leveraging performance-based data insights to connect with consumers as they consume content from premium Spanish-language publishers. Entravision Plus is … Read more
Despite a global pandemic and record inflation, consumers have defied expectations and continued to spend. At NRF 2023: Retail’s Big Show, NRF’s head of research Mark Mathews and Jonathan Silver, CEO and founder of Affinity Solutions, discussed the forces that are propelling consumers to spend. The conversation, moderated by Katherine Cullen, NRF senior director of … Read more
Marta Gerdes recently passed, a veteran Hispanic & Multicultural marketing executive. Ms. Gerdes was a well known and beloved executive with ties to many in our industry. She was recently VP Marketing at Tampico Beverages Inc. and Chief Brand Officer, Latin America at McDonald’s and serve in many other capacities in our industry. Que descanses … Read more
Royal Prestige, headquartered in Wisconsin, has assigned its creative and media business to DDB and PHD following a pitch in late 2022, coordinated by the consultancy Think Catalyst and led by Riccardo Ferraris, CEO and Vivek Kuchibhotla, Programs Director. The Miami and Mexico offices of the two Omnicom Group agencies will lead the global vision … Read more
Social media trends are constantly changing and it’s important to stay ahead of the curve in order to remain relevant. In 2023, we can expect to see a lot of new developments in the world of social media & followers expecting even more from brands. From new platforms to innovative features on existing ones, these … Read more
Make no mistake about it, the Super Bowl is the biggest TV event of the year—by a massive margin. Last year’s game attracted more than 101 million viewers, cementing viewership of 100 million-plus for 11 of the past 12 years. For context, the most watched new primetime program in the fall 2022 TV season attracted … Read more
Telemundo Deportes will present complete Spanish-language coverage of Super Bowl LVII across Telemundo digital platforms with support from the network shows starting today, Feb. 9 through Monday, Feb. 13. Daily live on-site coverage from Radio Row at the Phoenix Convention Center kicks-off tonight at 7 p.m. ET on the Telemundo Deportes YouTube, Facebook, and Twitter … Read more
Telemundo and Billboard announced an expanded partnership for 2023, underscoring the importance of live events and music specials on the network and across all its platforms. Under the new agreement, the companies will collaborate to present the first ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry, … Read more
Intelligent.com has published a recent survey report that examines the continued practice of eliminating degree requirements on job postings and the rationale behind it. The report also explores the value of experience versus education when evaluating candidates. Researchers collected feedback from 1,000 hiring managers across the United States. According to survey results, 53 percent of … Read more
Some Latin American artists have seen a rise in popularity unlike anything ever seen since the beginning of the new century. It’s challenging to measure all of the plays a song gets nowadays, given the many ways to listen: Spotify, Apple Music, YouTube, SoundCloud, TikTok, the radio, etc. But the fact that LatAm artists on … Read more
Telemundo, the exclusive Spanish-language home of the U.S. National Teams, presents comprehensive coverage of the 2023 SheBelieves Cup from Feb. 16 – Feb. 22, featuring all six matches of the tournament live on Universo, Peacock and the Telemundo app. Brazil, Canada and Japan will join the U.S. Women’s National Team for the eighth edition of … Read more
“Tiempo,” the Emmy® Award-winning public affairs program dedicated to issues of interest to the Hispanic community in the New York metropolitan area, is celebrating its 40th on-air anniversary. The English-language morning talk show airs weekly on WABC-TV New York on Sundays at 11:30 a.m. ET. “Tiempo” is hosted by the Emmy Award-winning Joe Torres, WABC-TV’s … Read more
Most states had lower average official poverty rates in 2019-2021 than a decade earlier, according to recent U.S. Census Bureau estimates released in January, during National Poverty in America Awareness Month. A new historical table using the Current Population Survey Annual Social and Economic Supplement (CPS ASEC) shows that three-year average official poverty rates fell … Read more
EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere the reality competition series, La Isla, on Monday, February 27. Hosted by Alejandro Lukini, La Isla features 18 contestants divided into three groups (Famosos, Celebridades and Desconocidos) of players competing against each other in physical and mental challenges. The one-hour series will air Monday through … Read more
In 1974, JWT London published a white paper regarding the essence of Strategic Planning, In the light that the upcoming 2023 Hispanic Marketing Council Strategic Planning competition is asking for entries. We have included access to the 1974 JWT London paper. To download, CLICK HERE.
The Hispanic Marketing Council (HMC) continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity. With … Read more
By Kelly Edwards, Philip Dowling, Will Warren, Oliver Gertz, and Manel Oliva-Trastoy There are good reasons that Netflix runs over 1,000 marketing tests per year and Amazon more than 2,000, while Booking.com runs over 1,000 experiments at any given moment, dynamically changing the layout and structure of web pages and offerings. These companies have harnessed … Read more
Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar. No one would disagree that marketing has had some tough times recently. The good news is that those testing times are due to continue. I say good news because tough … Read more
Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director. The promotions follow an unprecedented year of business growth. Marcela Maurer, Managing Director, Republica Havas Promoted from Vice President and Group Account Director to Managing Director, Maurer will now lead account management across Republica Havas. Joining … Read more
Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast … Read more
