CMO Compensation Surges To New High [REPORT]

Chief Marketing Officers who have moved roles since the start of the COVID-19 pandemic are compensated more than their counterparts who moved prior to the pandemic, regardless of experience level, according to Eastward Partners’ latest Market Report. The report, which outlines CMO compensation and hiring trends amongst businesses with up to 500 employees, reveals that … Read more

NBCUniversal Telemundo Enterprises launches “El Futuro lo Escribes Tú” to inspire a new generation of Latinos

NBCUniversal Telemundo Enterprises announced the launch of its new Hispanic Heritage Month campaign “Be The Next Story Told” (“El Futuro lo Escribes Tú”), a multiplatform bilingual initiative that highlights the monumental contributions of Hispanics in the U.S. while inviting a new generation of Latinos to write the next chapters of American history. To be rolled … Read more

Estrella Media launches NORTEADOS CON DON CHETO

Norteados con Don Cheto, Estrella Media’s new one-hour scripted comedy series, will have the first dual platform launch for the EstrellaTV network. The series expands on the characters and rich lore of the hit radio show Don Cheto Al Aire, featuring Don Cheto, Chino, Gisselle Bravo, and Said Garcia. The series makes its streaming premiere … Read more

NFL “POR LA CULTURA”initiate

The National Football League is celebrating Latino Heritage Month with the season-long campaign “Por La Cultura” (For the Culture), which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community. The initiative features a variety of cultural and community-driven activities at both the national and local level, and this … Read more

2022’s Most & Least Diverse States in America

To determine where the most idea and identity exchanges have occurred at the highest level in the U.S. – and where the population is relatively more homogeneous – WalletHub compared the 50 states across six key categories: socio-economic, cultural, economic, household, religious and political diversity. Most Diverse States in America 1. California 2. Texas 3. … Read more

Expedia launches first ad campaign targeting US Hispanic Travelers

This week Expedia unveiled its new ad, “Maracuyá,” featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault’s voiceover reminds travelers of the … Read more

National Pork Board reinforces pork’s nutritional value to Latinos

The National Pork Board is celebrating Hispanic Heritage Month with celebrity ambassador couple Jorge Bernal (TV personality) and Karla Birbragher (celebrity stylist) with their newest platform – Ponle Pork. The ambassadors, along with six content creators from key Hispanic markets, will reinforce pork’s superior nutritional value by showcasing exciting ways to add this protein to … Read more

Education and community enrich the hybrid experience [REPORT]

When we first unveiled Flex with Purpose, our hybrid workforce model that blends remote, hybrid and on-site teams, we knew that a strong foundation in diversity, equity and inclusion (DEI) was critical to its success. By keeping employee experience at the center of this model, we could reimagine the future of work with the potential … Read more

Digital media trends

Led by Gen Zs and Millennials, consumer behavior is shifting: People are looking for more personalized, interactive, and immersive experiences. What are the implications for the M&E industry? To read more, CLICK HERE.      

In the search for growth, what’s a media seller to do?

By Tina Wilson, EVP & Global Head of Audience Outcomes Product The importance of brand awareness and new customer acquisition elevated this year among the marketers surveyed for Nielsen’s 2022 Annual Marketing Report, but there isn’t a marketer on the planet who’s not laser focused on growing their return on investment (ROI). For media sellers, … Read more

TelevisaUnivision appoints Ignacio “Nacho” Meyer as President of U.S. Networks

TelevisaUnivision appointed Ignacio “Nacho” Meyer as President of U.S. Networks. Based in Miami, he will report directly to Wade Davis, Chief Executive Officer. Meyer will lead the expansion and continued transformation of TU’s U.S. Television Networks. “I am excited and energized for what’s to come under Nacho’s leadership and guidance,” said Davis. “Throughout his career … Read more

Enrique Guillen named Chief Content Officer at Estrella Media

Estrella Media announced that Enrique Guillen has joined the company as its Chief Content Officer. Guillen joins Estrella Media from NBCUniversal, where he served as Executive Vice President, Commercial Strategy and International Development for the Universal Studio Group. He will report to CEO Peter Markham and be based in the company’s Burbank offices. Guillen will … Read more

SVOD and AVOD: the future will end in tiers [REPORT]

Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition – not to mention plenty of speculation and denial – the prospect of ads on subscription platforms is finally looking like a reality. While most companies are now adopting a hybrid model between AVOD and SVOD, we have decided to cluster … Read more

The shape of consumer spending

Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential … Read more

Ad Spending Per User On Mobile Social Media To Grow By 19% In 2022 [REPORT]

Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022. On average, companies will pay $36.37 … Read more

Ramos named EVP of Multicultural Partnerships at Katz Media Group

Katz Media Group announced that Rick Ramos has been promoted to Executive Vice President of Katz Multicultural Partnerships, effective immediately. Ramos will continue to report to Tucker Flood, President of Eastman Radio at Katz Radio Group. In his expanded role, Ramos will continue to oversee the creation of dynamic multicultural marketing campaigns across all of … Read more

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