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The 20th Annual Hispanic Television Summit to Host Annual Hispanic Television Awards Ceremony, Wednesday, September 14, at ETC Venues in New York City

The producers of the 20th Annual Hispanic Television Summit have announced the five recipients selected for this year’s prestigious Hispanic Television Awards to be presented on Wednesday, September 14 at ETC Venues, 360 Madison Avenue in New York City. The awards ceremony, which is scheduled for midday in the Summit’s agenda, will be hosted by … Read more

The 2022 BILLBOARD LATIN MUSIC AWARDS on Telemundo

Telemundo announced the first line-up of stars who will be performing at the 2022 Billboard Latin Music Awards. Camilo, Carlos Vives, CNCO, Eslabon Armado, Grupo Firme, Maluma, Pablo López, Pepe Aguilar and Tini promise astounding performances at the prestigious awards show, which will broadcast live on Telemundo on Thursday, September 29 at 7pm/6c from Watsco … Read more

LAS VOCALES premieres on ViX+

TelevisaUnivision announced that new original comedy film LAS VOCALES, will premiere on August 31. The film will be exclusively available on ViX+, the recently launched premium Spanish-language subscription streaming service available in the U.S., Mexico, and most of Spanish-speaking Latin America. Directed by Silvia Tort and written by Ricardo Aviles, the new original film stars … Read more

Media Halo: What advertisers communicate through their choice of media brands

Brands need to have a clear strategy for their media choices. This is partly to avoid risk and potential backlash. But it’s also to create positive alignments between the brands’ ads, and the environments they are delivered in. Tonal match is important – and tonal mismatch can be a momentum killer. When Applebee’s light-hearted boneless … Read more

The Model Minority Myth is Hurting Asian Americans’ Mental Health

By Roy Eduardo Kokoyachuk ThinkNow recently fielded a comprehensive quantitative study that compared attitudes and behaviors related to health and wellness among minority groups. After reviewing the survey results, I assumed I would write a blog about mental health issues impacting Black or Hispanic Americans. While there were certainly findings that I could have written … Read more

A Sure Bet In Case of a Recession: The U.S. Latino Market

Experts cannot all agree on the future of our economy. While GDP is contracting, we also know that unemployment remains low, corporate cash balances are healthy and revenue and profit margins are expanding. But, as the possibility of a new recession looms, there is a lesson we learned from the 2008-09 Great Recession, and that … Read more

Placing the Future [REPORT]

Placing the Future: Traditional paid media ads are typically attached to content – for example, an ad break dividing up a TV show, or a pre-roll ad before an online video – but what about placement into the content itself? In recent years In-Content advertising has seen significant growth, with Virtual Product Placement emerging as … Read more

Canela Media brings Top Children’s Hits from Moonbug to Canela Kids

Canela Media announced it has bolstered the content lineup for Canela Kids through partnerships with Moonbug Entertainment and Blue Ant Media. Canela Kids, a section on Canela.TV curated for children ages 2-12, features three new linear channels, 100% in Spanish: Moonbug Kids – Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Baby Bum, My Magic … Read more

Garibaldi named President of Boden

BODEN announced that former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community. Garibaldi joins BODEN after an exceptional 14-year career at Ketchum where she … Read more

Misfit #eresotehaces makes U.S. debut on Canela.TV

Canela Media announced Misfit #Eresotehaces, 2bLatam’s second feature film, is now available to Canela.TV users. After its successful premiere in Latin America, this teen comedy, directed by the actor and director of enchufe.tv, Orlando Herrera, will be exclusively premiering in the U.S. via Canela.TV. Misfit had its official premiere in cinemas in Ecuador, Peru, Bolivia, … Read more

Telemundo Texas Stations launch Morning Newscast

Telemundo Station Group announced that “Noticias Telemundo Texas” – a new, two-hour weekday newscast will air across five Texas DMAs beginning September 26. The regional morning newscast will air Monday to Friday from 5am to 7am CT on Telemundo KXTX / Dallas Fort Worth, KTMD / Houston, KVDA / San Antonio, KTLM / Harlingen-McAllen and … Read more

Newsmax and El American Sign Exclusive US Hispanic Ad Sales Partnership

Newsmax announced that it has signed an exclusive US Hispanic ad sales partnership with El American. Jorge Granier Phelps, CEO El American said, “We believe the Newsmax Ad Sales team and broader brand integrity are uniquely positioned to accelerate El American’s growth, while offering marketers a one-stop shop to reach conservative audiences.” “Hispanics are patriots, … Read more

Betances named Director of People and Engagement at Republica Havas

Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more. Betances has previously worked for reputable companies in New York and South Florida, including Cablevision, Sonnedix, and The … Read more

Spanish Broadcasting System (SBS) Launches Pure Play Digital Department

Spanish Broadcasting System, Inc, (SBS) announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. The addition of DigIdea Digital Marketing Solutions to the SBS Family will make SBS a one-stop shop for a business’ full marketing needs. DigIdea’s full-service … Read more

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