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The Future of Human Agency [REPORT]

Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices Advances in … Read more

EstrellaTV announces ¡ALEGRA TUS DIAS! new Daytime Line Up

EstrellaTV is launching its new daytime lineup and theme, ¡Alegra Tus Dias! (Brighten Your Day). The new programming lineup starts with the premiere of the leading morning show in Mexico, Venga la Alegria, which will air at 12 p.m. ET/11 a.m. CT/9 a.m. PT and will feature local and national news and entertainment breaks. The … Read more

Canela Media celebrates International Women’s History Month

Canela Media will be celebrating International Women’s History Month this March with special programming across all its verticals, including Canela.TV, Canela Kids, Canela Music and Canela Deportes. Presented by Target, the celebratory programming will be supported by curated content meant to highlight Latina trailblazers for their work that continues to add value to our communities. … Read more

Agencies’ Reversal of Fortune Explained

By Brian Wieser / Madison & Wall The largest agency holding companies have now reported their full year earnings results for 2022, and outcomes were, for the most part, very good. There has been a perception over many years among that agencies were poised to experience secular decline. Needless to say, I didn’t agree then … Read more

Media effectiveness: The role of social media in the advertising ecosystem [REPORT]

According to Kantar’s Connect database, 20% of brand touchpoints account for about 80% of the brand impact. So, selecting the right touchpoints and allocating budget accordingly is essential. Our annual Power of Connections research mines Kantar’s creative and media databases to understand the evolving media landscape. You can download the guide below, but for now, … Read more

The art of proof: How creative quality drives profit

By Polly Wyn Jones – Global Knowledge Manager, Creative & Media With marketing budgets under increasing pressure, it is more important than ever to ensure that precious investment will lead to profit. New evidence from Kantar and WARC shows the important role creative quality can play in driving ROI. We know that brands can ‘go … Read more

What is the future of programmatic advertising?

By Mario X. Carrasco Data and programmatic advertising: What’s next? Programmatic advertising has established itself as a leading method of buying and selling digital advertising space in recent years and continues to grow in popularity. In 2022, over 90% of all digital display ad dollars transacted programmatically. Automation and data-driven decision-making have revolutionized how advertising … Read more

HPRA USA announces 2023-2025 Board of Directors

The Hispanic Public Relations Association (HPRA) announced  its 2023-2025 board of directors. The organization also announced expansions of both its local and student chapters in key markets, allowing HPRA to better serve current and future multicultural communicators. “Over the past two years, HPRA has seen incredible growth throughout all levels of the organization and has … Read more

OnePlus selects Chemistry Cultura as Hispanic AOR

OnePlus has selected Chemistry Cultura as its first-ever Hispanic communications agency of record.  The company has long been popular with diverse audiences across the United States, and is taking a proactive step to more deeply engage with the burgeoning Latino market. “Since launching in 2013, and operating in the U.S. and Canada since 2018, we … Read more

When It Comes To Advertising, Multicultural Representation Is Not Enough

By Isaac Mizrahi – CEO of ALMA Agency As we close another Super Bowl cycle, I’ve been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this year’s roster of brands that invested in the big game. According to one reporter who approached me, out … Read more

2023 sports industry outlook [REPORT]

The growth and transformation of the sports industry is forcing organizations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans, and more supportive of athletes. To make sure this happens, it’s important for sports organizations to look ahead for possible events and actions that can change … Read more

The Return of the Store, Coming in 2023

By Marshal Cohen – Chief Industry Advisor, Retail This will be the year that brick-and-mortar stores make a real comeback in the retail landscape. Shopping is changing and stores are an integral part of the new dynamic. Consumers want a more interactive shopping experience. The ability to touch-and-feel purchases has once again become more enticing … Read more

Lopez Negrete Communications Takes Home Coveted Mosaic Award for Diversity for their Walmart Holiday House Social Media Campaign at the 61st Annual American Advertising Federation

Lopez Negrete Communications, Inc. announced today they were awarded a total of 19 trophies at the 61st Annual American Advertising Federation–Houston Chapter Awards, including a coveted “Best of Show” for the 18th time. The WorldFest 55th Houston, The Oldest Film Festival Poster Campaign won the award for Best of Show – Print. Since 1968, WorldFest-Houston … Read more

Carlos Moreno joins MundoNow as Senior Executive Producer

MundoNow announced the appointment of Carlos Moreno to Senior Executive Producer. In addition to his excellent coverage of breaking news that affects the Hispanic community, Mr. Moreno will also spearhead content creation around two critical, yet underserved platform verticals: MundoMejor, an original series of inspirational stories that focus on the good in this world, and … Read more

How Black Americans Celebrate Holidays and Traditions

Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other … Read more

Is your Brand one of 2022’s Most Culturally Inclusive Hispanic Brands?

The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics. The ads were tested for ad effectiveness, cultural … Read more

Yes, Your Audio Campaign Can Be Measured!

Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides! That was the theme of a panel during the recent Association of National Advertisers Audio Summit presented by Dean Lamb, Head of Media at CDW, the IT services and equipment giant, and Westwood One. … Read more

A New CFO–CMO Collaboration Paradigm [REPORT]

By Emanuele Veratti The current macroeconomic scenario requires thoughtful decision making and accurate measures on the return of each initiative. The focus on financial-driven metrics has been particularly challenging for marketing functions as they try to overcome the misconception of being a cost center and prove their multiplier role for the business. Three groups of … Read more

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