By Marshal Cohen – Chief Industry Advisor, Retail Today’s holiday experience feels very different than it did two years ago —and even last year. Consumers are now able to go into stores and do so feeling safer. In our annual holiday survey, 52% of consumers said they were less concerned about COVID-19 than they were … Read more
Hispanics in the US epitomize the nation’s status as a “melting pot.” The number of Hispanic Americans grows each year, and their keystone role in our culture does as well. Within this group, a rich variety of trends emerge and observers must be careful not to paint Hispanics with too broad a brush. In order … Read more
Global communications consulting firm LLYC and national polling firm Expedition Strategies joined forces to research and provide insights into the over 62 million U.S. Hispanics, who represent one in five Americans. As this community continues to grow, U.S. businesses must learn more about their unique culture, behaviors, and purchasing preferences to successfully serve this population. … Read more
Americans 18 to 24 years old report high rates of mental-health challenges, impediments to effective work, and worries about the future. Youth can be an exhilarating time but also one of high anxiety, as young people struggle to establish themselves economically and find their place in society. While each generation may encounter struggles and doubts … Read more
When local businesses stumble, a national brand’s revenue tumbles. A third of national marketers say 40% or more of their company’s revenue comes from local business partners, yet less than 30% of small businesses have fully recovered from the pandemic. Do the math, and you’ll see a lot of lost revenue. As a national marketer, … Read more
The Q3 2022 Creative Operations Report reveals that, once again, 75% of creative teams have experienced or will soon experience structural changes. To download report, CLICK HERE.
TelevisaUnivision announced a partnership with Liga MX in which it will exclusively bring the Mexican soccer league’s commercial rights to market in the United States. Through this partnership, TelevisaUnivision will deliver a one-stop-shop for brands to tap into Liga MX’s massive fan base through IP-driven media, experiential, retail activations and more. This initiative expands upon … Read more
By Karla Fernandez Parker – Advertising Executive, Senior Leadership, and Multicultural Marketer Fintech is on fire and Hispanics, are adding fuel to the flame, according to the latest research report by Plaid (Fintech Effect 2021). The report showcases how the pandemic has accelerated fintech adoption, growing from 58% usage in 2020 to 88% usage in … Read more
No one ever wrote about Video Killing the Mobile Device Star, and The Spirit of Mobile Devices is also out of the question. We daresay that Mobile Device Free Europe doesn’t quite have the same ring to it. Songwriters like Beyonce will surely continue to wax poetic about Radio, but the latest data shows that … Read more
HispanicAd presents our 8th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry. The 2020 US Census is our main research tool in demonstrating once again the importance, vibrancy and influence our Hispanic Consumers have in todays marketplace.
One in five consumers are canceling at least one streaming service as a result of inflation, with nearly four in ten additionally saying they will cancel if inflation does not abate, according to KPMG’s 2022 Media Consumer Survey. “With persistent inflation combined with rising streaming fees, consumer loyalty will be put to the test,” said … Read more
Telemundo Deportes’ Complete Spanish-Language Coverage of All 64 World Cup Matches to Simulstream LIVE on Peacock; Peacock is the Only Direct-to-Consumer Streaming Service with Live Coverage of Every Match Peacock’s World Cup Hub to Feature Pre- and Post-Match Shows, Game Replays, Extended Highlights, and More Exclusive Copa Mundial 24/7 Virtual Channel Presented by Tplus on … Read more
TelevisaUnivision and Globo have announced a strategic alliance for distribution and co-production that will involve, initially, three productions in the fiction genre. The first productions that are already included in the deal are two ViX+ productions by TelevisaUnivision: the recently launched series La Mujer del Diablo (The Devil’s Wife) and upcoming series Travesuras de la … Read more
Black buying power in the U.S. is estimated to grow to $1.98 trillion by 20251. And while most brands acknowledge that Black consumers are critical to their growth and cultural relevance, earning Black consumers’ business can prove challenging as Black people around the world become more discerning of how, where and when brands are targeting … Read more
WFA and Ebiquity have partnered on this Flash Survey to generate insights into the 2023 media budgeting cycles and the expected impact of recessionary market conditions. Assessing the intentions of 43 multinational companies – the sample included five of the world’s top 10 advertisers by spend, which collectively invest more than $44bn in advertising. Marketing … Read more
IPG Mediabrands and its intelligence arm MAGNA, unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising. MRI 4.0 has transformed from an analytical study of 10 social platforms into an actionable toolset, now … Read more
Hispanics are increasingly concerned about their personal finances, leading to a decline in optimism in the U.S. economy during the third quarter, according to a new poll from the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI). The Hispanic Consumer Sentiment Index dropped to 74.3 from 78.3 in the second quarter and 92 … Read more
The line between offline and online has blurred in consumer journeys over recent years. Consumers search for products online and buy them in an offline store later, or vice versa. Commerce touchpoints are more integrated into the omnichannel path to purchase than ever before, with sophisticated targeting capabilities and digital platforms becoming a more integral … Read more
Canela.TV announced the launch of its first scripted young adult drama series, set in Mexico, Bocetos. The six-episode series will be available on Canela.TV beginning October 27th and one of the stars and associate producers is Geraldine Bazán, who also is one of the six telenovela iconic villains of Canela.TV’s original Secretos De Villanas. Bocetos … Read more
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators. Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. Latina influencers have the ability to influencer buying … Read more
