By Pedro de Cordoba is a multicultural marketing and sales consultant. It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI … Read more
By Rishad Tobaccowala All leaders face many challenges today, including organizational designs built for the past vs. the present, hierarchical command-and-control management styles that do not resonate with a new generation and employees who question their intent. One key change that companies are making to address these issues is to ensure that they have a … Read more
U.S. Latinos’ total economic output eclipsed the GDPs of the U.K. and India in 2020, hitting $2.8 trillion, an increase of 65% since 2010. According to a report from the Latino Donor Collaborative, the economic output of Latinos grew even as the coronavirus pandemic disproportionately affected the community. This was partly thanks to growth in … Read more
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career. I never planned to enter the marketing procurement space and in that, I am not so different from many of my … Read more
Captura Group was recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign. This award is the second for the campaign which was recently honored by the Hispanic Marketing Council’s Strategic Excellence Award. “We are proud to have worked on a campaign whose … Read more
To bolster their longtime commitment to and deep support of the Hispanic community, P&G brands such as Gillette, Always, Crest, and Oral-B are joining forces with Major League Soccer, Hispanic Star, and other stakeholders in the soccer ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for soccer to prepare the … Read more
Univision Los Angeles announced its plans for commemorating their coming 60th anniversary of broadcasting and serving the Los Angeles community. It was Sunday, September 29, 1962, at 3:00p.m. that KMEX-TV, Channel 34 first went on air. The flagship station of the Univision Network will be celebrating its anniversary in the heart of Los Angeles with … Read more
NIKE, Inc.announced Mónica Gil hase been appointed to the Company’s Board of Directors. Gil is Chief Administrative and Marketing Officer of NBCUniversal Telemundo Enterprises. “Mónica leadership in business operations, innovation, marketing, branding and media make them outstanding additions to our board,” said Mark Parker, Executive Chairman of NIKE, Inc. “We’re excited to bring her expertise … Read more
Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population. In this edition of Author Talks, McKinsey Global Publishing’s Christopher Friedmann chats with Justin Gest, an author and associate professor of policy and government at George Mason … Read more
Fragrance usage in the U.S. remained flat this year, compared to 2021, but it grew among both Black and Hispanic consumers, who wear fragrances more than other consumers. According to The NPD Group, over 85% of Hispanic and Black consumers wear perfume and other fragrance products, compared to 78% of the total U.S. population. “Compared … Read more
As National Hispanic Heritage Month kicks off, a time of celebration, culture and pride, a new report by the Cultural Insights Impact Measure (CIIM)™, released by the Alliance for Inclusive and Multicultural Marketing (AIMM) shows that Hispanics feel more invisible and stereotyped than any other group when it comes to their representation in television programs … Read more
By Isaac Mizrahi – Co-President of ALMA As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t. The conversation was so rich that I decided to break it … Read more
Digital news has become an important part of Americans’ news media diets, with social media playing a crucial role in news consumption. Today, half of U.S. adults get news at least sometimes from social media News consumption on social media When it comes to where Americans regularly get news on social media, Facebook outpaces all … Read more
We often encounter false starts and detours when developing new technologies, and sometimes things that may seem to be the future are launched only to be met with consumer apathy. In the context of viewing, 3DTVs, Google Glass, curved screens and red button services all proclaimed to be the next big thing at one stage. … Read more
Spanish Broadcasting System, Inc. named Fernando Bauermeister as General Manager of “El Nuevo Zol 95.3FM” – WPYO-FM Orlando and “El Nuevo Zol 97.1FM” -WSUN-FM Tampa. With over 25 years experience as a media sales professional, Bauermeister formed part of the SBS family in Puerto Rico from 1995-2005. Spanish Broadcasting System Inc. logo. For the last … Read more
TelevisaUnivision has acquired the rights from dick clark productions to the Latin American Music Awards (Latin AMAs), the biggest cultural celebration of contemporary Latin music. The 8th edition of the popular award show will air for the first time on UNIMÁS in 2023, bolstering the company’s position as “The Home of Latin Music,” across linear … Read more
Noticas Telemundo announced the appointment of John B. Perez as senior vice president of news production. Perez joins in a newly created role to oversee all production and technological operations at the award-winning news organization. Perez will report to Patsy Loris, the head of Noticias Telemundo. Perez will be responsible for studio and field operations … Read more
By Mark Duval – The Duval Partnership Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work? In a perfect world, agencies would automatically enjoy shared rights to attribution and ownership of their work. They would be able to leverage their work products (and results) … Read more
The fragmented media landscape and sheer volume of new platforms, channels and services has made tracking ROI increasingly complex for marketers. And, while technology to engage, measure, optimize and prove ROI has never been more plentiful, only 54% of global marketers say they are confident in their ability to measure full-funnel ROI. Given the ever-expanding … Read more
By Ameneh Atai, General Manager, Audience Measurement During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments. However, there’s also a long and storied track record of how risky this approach is. Deprioritizing marketing erodes brand share and relevance and … Read more
