Article placement: Top News

Nielsen Receives Governmental Regulatory Approval For Proposed Transaction with Consortium of Private Investment Funds

Nielsen Holdings plc (NYSE: NLSN) announced it has received all necessary governmental regulatory approvals required to complete its previously announced proposed transaction with a consortium of private investment funds (“Consortium”) led by Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P., together with institutional partners. Nielsen also announced … Read more

Cannes Lions 2022: The Attention Economy has landed

Every year Cannes Lions surfaces the big themes that matter in advertising, and there is a lot to learn from the award winning campaigns. But the event isn’t just a celebration of creativity. While creativity was debated and celebrated in the Palais award shows, all the major media platforms and agencies were vying for attention … Read more

Timidity is limiting your ROI

By Imran Hirani, VP, Strategic Accounts, Nielsen From a budgeting perspective, global marketers planned to increase their spending across all channels as 2022 got underway, with significant emphasis on select digital channels like social media, video and display ads. As always, marketers will be tasked to prove the validity of the billions they will put … Read more

NGL Collective and mitú merge

As part of the acquisition, NGL Collective (“NGL”) is merging with GoDigital’s mitú. The new entity will retain the name of NGL Collective. NGL will cater to a vast network of Latinx creative and media partners, reaching U.S. Latinx communities via an array of social media and editorial sites, in-person and virtual community events, and … Read more

LATIN2LATIN MARKETING + COMMUNICATIONS announces promotions

Following the constant and consistent growth within the marketing field, Latin2Latin Marketing + Communications (L2L) has announced the promotions and appointments of several of its executives in key positions, under the administration of Arminda Figueroa, CEO and Founder of L2L. The first appointment corresponds to Renzo Ferro, who joined the company 4 years ago and … Read more

Sandra Smester named EVP Programming & Content Development at NBCUniversal Telemundo

NBCUniversal Telemundo Enterprises announced the appointment of Sandra Smester as Executive Vice President, Programming and Content Development. In this newly created role, Smester joins the company to oversee the development and execution of programming for the network, beginning in August. Smester will report to Ronald Day, President of Entertainment and Content Strategy at NBCUniversal Telemundo … Read more

Marketing facing “worst-ever” talent crisis

Over-specialisation, poor training and talent management key reasons for lack of staff development Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, … Read more

PROCUREMENT still a thorny issue for Marketers & Agencies [REPORT]

There’s good news and bad news in the world of marketing procurement, according to a new report from the ANA. The good news is that relations between marketing procurement and marketing departments at major advertisers is showing signs of improvement since the ANA’s last landmark procurement report in 2010. The bad news is that the … Read more

The Converging Worlds of Content + Commerce reveals the exciting potential of brand-funded entertainment, and how this format creates commerce momentum for brands [REPORT]

MAGNA Media Trials, in collaboration with Amazon Ads and Mediabrands Content Studio, recently revealed a new study examining the strong potential of brand-funded entertainment. The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with various shopping options to optimize the consumer … Read more

Karina Cerda promoted to EVP of Global Marketing at Entravision

Entravision announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, … Read more

Occupation, Earnings, and Job Characteristics [REPORT]

Work is a critical component of our lives and provides a way to obtain material and nonmonetary benefits like employer-provided health insurance. Scholars suggest that our identities are also tied to the notion of “what we do” (Christiansen, 1999), and that who we are is determined partly by our occupational identity (Skorikov and Vondracek, 2011). … Read more

Majority of U.S. Workers Changing Jobs Are Seeing Real Wage Gains

The Great Resignation of 2021 has continued into 2022, with quit rates reaching levels last seen in the 1970s. Although not all workers who leave a job are working in another job the next month, the majority of those switching employers are seeing it pay off in higher earnings, according to a new Pew Research … Read more

Chispa names Sensis as PR Agency of Record

Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations. “Sensis is a strategic partner with extensive experience successfully reaching young US Hispanics through engaging and relevant stories,” says Julia Estacolchic, Head of Marketing & Brand … Read more

Most Companies Struggling to be Relevant to Their Customers [REPORT] 

The vast majority (88%) of executives1 believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance, according to a new report from Accenture. “External factors — from economic to cultural, environmental and political — are affecting people more than ever before, making life more … Read more

The business case for marketing balance

By Nichole Henderson, Senior Vice President, Product, Strategic Media Research In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage. It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to … Read more

Where People Move as Young Adults

By Nathaniel Hendren, Sonya R. Porter and Ben Sprung-Keyser Nearly six in 10 young adults live within 10 miles of where they grew up, and eight in 10 live within 100 miles, according to a new study by researchers at the U.S. Census Bureau and Harvard University. Even the prospect of higher earnings in more … Read more

Univision to premiere “El Retador”

Univision’s “Domingos en Familia” (Family Sundays) is set to premiere for the first time in Spanish-language television in the U.S., the international hit reality “El Retador” (The Challenger) hosted by charismatic actress and comedian Consuelo Duval. Starting on August 14 at 8 p.m. ET, the new reality show will delight the entire family with extraordinary … Read more

Blended viewing strategies mark a new chapter for the market [REPORT]

By Bas De Vos – Global Director – Audiences and Targeting, Media Division The video-on-demand space (VOD) is fascinating, not least because we have competing businesses approaching delivery strategies from opposing directions – with many now meeting in the middle and betting on a future that borrows the best from every model. Later this year … Read more

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