Marketing to Upwardly Mobile Hispanics: Culture Still Matters [PODCAST]
Miami is quickly becoming the next Silicon Valley. Fueled by the tech explosion permeating South America and corporate America’s waning interest in settling out west, Miami has become a bustling hub for upwardly mobile Hispanics. Gabriela Alcantara-Diaz, Founder and President of Semilla Multicultural, joins us on The New Mainstream podcast to discuss the importance of understanding upwardly mobile Hispanic American culture and how it’s impacting niche markets.
A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a p
One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.
Post-pandemic business travel is slowly on the upswing among U.S. marketers, and the key reason appears to be the growing number of vaccinations against the coronavirus, according to a new ANA survey.
Estrella Media announced it will launch Estrella News, a 24/7 Spanish-language digital news network, on digital subchannel MGEN in the greater Miami area. Estrella News on MGEN is the newest announcement in Estrella Media’s expansion strategy in the South Florida market, which is led by its owned and operated WGEN Estrella 8 Miami broadcast station.
Marketers have made strides in reaching Hispanics, but we’re still painting with too broad a brush. As a result, we’ve overlooked the largest Hispanic community: Mexican Americans.
It seems like every week I speak with executives who tell me they’re burned out or exhausted. And why wouldn’t they be? Everyone has been on a full out sprint for the past year as we’ve run the biggest business social experiment in history. And now, after more than a year of 10 to 12 Zoom meetings a day (that’s the average I’m hearing), COVID vaccinations and the freedom they bring have unleashed a wave of pent-up demand to pack even more into our days.
People have challenged each other’s views for much of human history. But the internet – particularly social media – has changed how, when and where these kinds of interactions occur. The number of people who can go online and call out others for their behavior or words is immense, and it’s never been easier to summon groups to join the public fray.
New normal work models are here to stay
As organizations around the world make plans for their people to return to the workplace, the latest research report from Accenture finds that 83% of people say a hybrid work model is optimal ─ where individuals have the ability to work remotely between 25% and 75% of the time
Telemundo Global Studios announced it has signed an agreement with Planeta to license the exclusive rights to the complete library of best-selling Spanish author, Corín Tellado, including close to 4,000 titles. 
Univision’s Uforia announced the return of its experiential virtual music series Uforia Live.
The team at d expósito & Partners announced that two of their recent campaigns related to COVID-19 were recognized as winners in the 42nd Annual Telly Awards. The agency’s campaign with the Ad Council to promote mask-wearing, Lucha vs Virus, won a Silver Telly, and the social media and influencer outreach campaign with NYC Health + Hospitals Test & Trace Corps to promote frequent testing for COVID-19 won a Bronze Telly. The awards follow in the heels of the agency being recognized at the premiere creative competition in Latin America, El Ojo de Iberoamérica Festival in Buenos Aires, Argentina, where d expósito was chosen Best Independent Agency of the Year.
Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. Called “What it means to be an account leader in 2020,” the contributors each offered their perspective on how they were preparing for the year – with quite literally no concept of what the year ahead would hold.
MiQ, a programmatic media partner, announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets.
Telemundo Deportes will present the most extensive live Spanish-language coverage of the Olympics Women’s and Men’s soccer competitions. Telemundo and Universo will present most matches live, including both gold-medal matches. All games televised will also be available on TelemundoDeportes.com and the Telemundo Deportes app. Live coverage will be complemented by daily highlights, recaps and re-air of select matches.
Pasiones has announced the U.S. premiere of the immensely popular Turkish series La Promesa (‘The Promise’) which will make its debut on Monday, May 31, at 6 p.m. ET / 3 p.m. PT.
The American Association of Advertising Agencies (4A’s), appointed Michelle Headley / EVP operations and production at Alma to its national board of directors, 
