Frost & Sullivan’s recent analysis, Transformative Mega Trends in the United States through 2030, examines the complex intersections of social, education, work, political, economic, and urbanization trends set to converge in the next decade.
The COVID-19 pandemic has driven rapid adoption of digital channels across countries and industries, but digital’s growth has plateaued in the past six months and may begin to slip back once the pandemic eases—even as total digital adoption stays well above prepandemic levels.
The Out of Home Advertising Association of America (OAAA), released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits.
Univision announced the world premiere of “Si Nos Dejan” (If They Let Us), a story about love after a betrayal and breaking age-gap stereotypes. Starring Mayrín Villanueva, Marcus Ornellas, and Alexis Ayala, “Si Nos Dejan” premieres Tuesday, June 1, at 9 p.m. ET.
What are best practices and common structures for the organization of marketing and digital in companies today?
While significant monetary investment has been made toward bridging the digital divide, its persistence warrants an alternative approach. Getting to broadband for all opens a world of opportunities for underserved individuals and spurs US economic growth.
Meruelo Media announced that programmer Haz Montana has joined the company as Vice President, Audio Brands to lead its Los Angeles Super Cluster of Hip Hop Tastemaker KPWR Power 106, Classic Rocker KLOS 95.5, Throwback Hip Hop KDAY/KDEY 93.5 and Latin Rhythmic Breakout CALI 93.9.
Empathy is not just another tick-the-box exercise
Dating behind a mask has taken a twist on EstrellaTV’s new dating game show series “La Máscara del Amor” (The Mask of Love), premiering on Thursday, May 27 at 9 pm ET/8 pm CT.
If timing is everything, then Byron Allen — the media mogul behind Local Now, Allen Media Group and Entertainment Studios — just made the biggest statement yet that the Golden Arches have been nothing more than a rusty bucket with respect to the level of advertising commitment it’s given to his broadcast and cable properties. By Adam Jacobson / Editor – Radio TV Business Report
Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated by Cadi Jones, Commercial Director EMEA at Beeswax, and Benoit was joined by Lara Izlan, Director, Advertising Data & Analytics at ITV, Steve Martin, MD International Data at LiveRamp and Miles Pritchard, Managing Partner – Data Management Solutions at OMD.
When it comes to spending on traditional “linear” TV, many advertisers have set their strategy to autopilot, letting their agencies make decisions and collect the data. In a recent survey of CMOs, optimizing their broadcast-TV spend didn’t even make their top-10 list of priorities.
Ever since early man emerged from his cave, invented fire and wondered aloud how he was going to spread the word of his wondrous invention to others, those responsible for doing the word-spreading have considered themselves hard done-by. By Brian Jacobs / The Cog Blog
The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences
Stay at home orders across the globe has had an immediate impact on consumers. Streaming times are at an all-time high, food delivery services are at max capacity, and almost all of us have become gamers. While it is true that immediate consumer behaviors have changed during stay at home orders, the real question marketers are grappling with as mandates are slowly lifted is if the disruption in purchase routine will affect consumer behavior long-term, and if so, how. By Mario Carrasco / ThinkNow
Telemundo Deportes, the exclusive Spanish-language home of the Olympic Games in the U.S., introduced its team of experts and Olympic athletes who will present the exclusive Spanish-language multimedia coverage of the Tokyo Olympics.
Telemundo Global Studios announced the promotion of Juan Ponce to Senior Vice President and General Manager of its recently launched Telemundo Streaming Studios.
To support vaccine accessibility, Toyota Motor North America (TMNA) is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding. The vehicles support efforts in 13 states, with grant funding assisting various multicultural organizations throughout the country.
The Comcast NBCUniversal Foundation and NBCUniversal Local, division of NBCUniversal, announced $3.475 million in Project Innovation grants will be presented to 100 non-profits in 11 markets.
The New York Latino Film Festival (NYLFF), the premier Urban Latino film event in the country, sets its return as the only event of its kind in the New York area this year. With a dynamic line up of films and industry-leading conversations planned for Hispanic Heritage Month 2021, the festival team has selected Miami-based seasoned sponsorship and talent management consultancy, Talento Unlimited, to lead and manage corporate partnerships and branded activations.
