Every ad-supported media company makes trade-offs between long term revenue and short term revenue. TV and radio shows, mobile games, and webpages can all boost short term revenue by increasing ad loads. But that short term tactic drives away consumers and advertisers, creating headwinds for long term growth. It’s a natural check that balances the … Read more
By Arwa Mahdawi A really fun thing about working in marketing is that anyone who has ever seen an ad reckons they know how to do your job. Exhibit A: Brian Armstrong, co-founder and CEO of Coinbase, the cryptocurrency company. Coinbase, as you probably know, invested a ton of (fiat) money into advertising during this … Read more
There’s a big difference between being in a position of leadership and thriving in one—especially when it comes to women leaders. Publishing in April, in collaboration with Simmons University, the Arrive and Thrive leadership book addresses persistent problems women in business face with seven actionable practices to help pave a smoother path to success. How … Read more
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report, published today. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms. OTC … Read more
By Nigel Hollis No, this is not a reference to the current metaverse that marketers are going gaga over, it is the title of a blog post I wrote back in 2007. But you know what? I think the marketing issues raised in the post are just as relevant to marketers today as they were … Read more
In the social media age, mobile apps have become an effective way to reach out to potential customers. The popularity of in-app advertising is likely to keep growing in the coming years. According to the numbers presented by SafeBettingSites.com, in-app advertising is expected to constitute 56% of the global digital ad spend in 2026. A … Read more
You don’t have to be an economist to notice that the country is experiencing inflation. In January, the inflation rate rose to 7.5 percent, and prices of everything from gas to everyday goods are increasing. On this week’s episode of NRF’s Retail Gets Real podcast, we sit down with NRF Vice President of Research Development … Read more
Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across Miami later this month. Casalu’s first offering, “Limón”, brings authentic Latino roots to the hard seltzer market. The name stands for the company’s vision. Casa, a sense of … Read more
CCOMGROUP ranked as the most awarded agency in South Florida at the local 2022 ADDY Awards, amassing a total of 34 gold and silver recognitions for work demonstrating the highest level of creative excellence, as judged by the American Advertising Federation. The agency took home awards across a variety of disciplines, exhibiting ingenuity and strategic … Read more
Edelman has named Anita Valdes U.S. head of Edelman Data and Intelligence (Edelman DXI). Reporting to Yannis Kotziagkiaouridis, global chief data and AI officer, Valdes will lead the cross-disciplinary Edelman DXI U.S. team and oversee data strategies for the firm’s largest and fastest-growing U.S. clients. She will play a key role in Edelman’s global market … Read more
As the Gen Z audience grows more powerful, how can brands successfully optimize their connection with them… whilst remaining loyal to Millennials? To download report, CLICK BELOW: Kantar – Gen Z and Millennials Article-compressed
By Charlene Polite Corley, VP of Diverse Insights and Partnerships Empowering historically excluded people to lead in the media industry means bringing their talent—as well as their lived experiences—to the forefront. Telling their unique stories often means opportunities for audiences to connect more deeply with the characters or headlines that represent their own path; one … Read more
Blunder. Miscalculation. Goof. Whatever verbiage you prefer, a mistake in survey design spells trouble, degrading the accuracy of your data and the subsequent extrapolations that can be made using that information. Unfortunately, the distinction between ‘good’ and ‘bad’ survey design isn’t always obvious. To the untrained eye, a double-barelled question is just a question. But … Read more
The National Puerto Rican Day Parade (NPRDP) is now accepting applications for its 2022 National Scholarship Program. For the sixth consecutive year, the NPRDP will award 100 scholarships valued at $2,000 each, for a total $200,000, to exceptional students of Puerto Rican descent that are making a difference in their communities. Applicants must be high … Read more
Among Hispanic adults 18+, television (broadcast & cable) had the highest reach of ad supported platforms, with 70.1% reached in one day. Advertisers can reach the majority of this audience with just broadcast TV, a 69.7% reach. Cable came in at 57.7% and was closely followed by social media (56.0%) and streaming programs on TV … Read more
By Tina Wilson, EVP, Global Head of Product, Outcomes, Nielsen With marketers planning to increase their social media spend more than any other channel, influencer marketing is a ripe opportunity for B2C brands to more effectively connect with consumers while increasing engagement rates across platforms. A growing desire for interpersonal connections with the brands consumers … Read more
Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.
The National Hispanic Corporate Council launched The Latino DEI Collective as a new initiative to amplify, develop, and elevate Hispanic leaders in diversity, equity, and inclusion roles. Through a national platform and programming, The Latino DEI Collective will: Amplify the contributions of executive leaders by supporting Latinos/as currently in Chief Diversity Officer and/or senior executive … Read more
Estrella Jalisco is introducing a “Vive Tu Estrella” grant to empower one person to quit an unfulfilling job and pursue their true life’s passion. The grant is part of Estrella Jalisco’s new “Vive Tu Estrella” advertising campaign, which challenges its community to dare to live their lives authentically. Estrella Jalisco is introducing a “Vive Tu … Read more
Jobs for the Future (JFF), a national nonprofit that drives transformation in the American workforce and education systems, released a new report identifying 14 trailblazing organizations working to increase the number and proportion of Black Americans in high-earning technology careers. Developed with support from Comcast NBCUniversal, the report—Purpose-Built to Advance Equity: Expanding Opportunities in Tech … Read more
