WCCM Latin X Boston, of Costa Media Boston, has pledged to be a true local station in the Boston DMA and provide valuable information to the Latino community. Through its partnership with the Massachusetts Alliance of Boys & Girls, it is committed to working with local organizations and leaders to enhance this mission.
The global ad market will continue its recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report, published today. Global adspend will expand by 5.7% in 2023 and 7.4% in 2024, with brands looking to leverage more social media, online video, advanced TV, and ecommerce channels.
Conspiracy Theories have recently been top of mind, with many considering that their impact on areas such as vaccine uptake are having serious societal consequences. But while there has been significant research into the possible causes, as well as who develops and perpetuates them, there has been little investigation into the wider public’s relationship with them. Until now.
Meruelo Media (Power 106, Cali 93.9, KLOS-FM, 93.5 KDAY and KWHY-22 TV) has announced its partnership with Matrix and their Monarch Media Ad Sales Platform.
Leading organizations in the marketing industry today announced a groundbreaking coalition of resources and professional expertise to catalyze the global marketing community in driving growth through sustainable innovation.
Advertising has the power to shape ourworld. When done well, it reflects our innermost desires, feeds our greatest aspirations, and fuels our feelings of hope and belonging.
It’s good news: marketing is reclaimed as a key driver of business
MSL U.S., in partnership with The Influencer League, unveiled a research study, “Time to Face the Influencer Pay Gap,” uncovering a vast racial divide in influencer marketing.
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending.
Insights on building today’s leading loyalty programs
CMOs and CIOs from Pfizer, Webex, BECU, and others on how to inspire teams and enact organizational change
CMO priorities, trends and strategic actions for 2022
In an era of internet-connected ubiquity, media fragmentation has given consumers seemingly countless ways to satiate their hunger for content. Yet while many of the options we engage with on the TV glass attract big headlines in isolation, they don’t have the ability to showcase just how much internet connectivity has altered our TV usage over the past decade.
Real-time marketing gives companies a chance to ride the cultural zeitgeist (even if for a little while)
What do people value in life? How much of what gives people satisfaction in their lives is fundamental and shared across cultures, and how much is unique to a given society? To understand these and other issues, Pew Research Center posed an open-ended question about the meaning of life to nearly 19,000 adults across 17 advanced economies.
It’s become a bit of an ongoing joke in this industry that ‘this will be the year of the mobile’, as someone has boldly claimed this pretty much every year since around 2009. User behaviour has of course completely ignored marketer predictions, so instead of surging forward in a single year, mobile has grown steadily year-on-year.
Visualizing the World’s Population Pyramid (1950-2100)
Survey of Diverse Suppliers Reveals Advantages and Ease of Participation
With digital media investment seeing more than twenty years of constant and at times staggering growth, it now dominates brands’ media budgets. This expansion has been accompanied by almost dizzying evolution of the digital media ecosystem. And the pace of change is only accelerating.
Cannes Lions has announced changes to the 2022 Awards which include the launch of the Creative B2B Lion and an evolved Creative Commerce Lion. The awards, which each year set the global benchmark for creative excellence in branded communications, will open for entries on 20 January with judging and awarding taking place in Cannes in June.
