Healthcare agency and Miami mainstay VS/Brooks is refounding after 25 years, with a broadened focus on the health and wellness marketing and a new name: The 3rd Eye. The agency also named a new leadership team and launched a new consulting division to help CEOs develop marketing organizations. “Two years of pandemic living have taught … Read more
smartclip LATAM is acquired by the multinational ShowHeroes Group, a leading European company in digital videos for publishers and advertisers. The interest of the multinational, headquartered in Berlin, recognizes smartclip’s trajectory as a pioneer and specialist in Connected TV (CTV), a video platform with the most representative growth in the entire country today. ShowHeroes Group, … Read more
The Hispanic Marketing Council (HMC) announced today that Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Chief Marketing & E-Commerce Officer for Kellogg’s North America … Read more
By Adam R. Jacobson Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision. The new company takes … Read more
As Latinos welcomed the New Year, the traditional “Salud!” was the quintessential closing to every family’s wishful holiday toast. And while the pandemic has certainly made public health concerns top-of-mind for most, it’s no secret that health and wellness have always been high priorities for U.S. Hispanics, who rank the importance of their health higher … Read more
By Nigel Hollis Recently, I have spent a lot of time trying to understand the world of performance marketing. It has not been easy, in part because of my background in brand building. To me performance and branding are like chalk and cheese. They reflect very different marketing mindsets and practices. Performance marketing The digital … Read more
Incredible retail changes have occurred over the past two years — some will phase out, but many are now so ingrained into consumer behavior that they will linger. Spending in the current normal is not “normal,” at all. Similarly, looking at the year ahead is less about planning for emerging trends, and more about preparing … Read more
How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace. [Hispanic & Black audiences impacted the most] VAB Insights, in collaboration with the VAB Measurement Innovation Task Force, uncovered the staggering size and scope of the recent self-admitted Nielsen audience undercount, reported in late December. Nielsen presented this 16-month … Read more
Choice has never been as abundant across the media landscape as it is today, and consumers are actively engaging with the platforms and channels that most appeal to them. The expanse of choice amplifies the industry’s need for accurate measurement—given that advertisers, publishers and agencies seek to attract, engage and measure engagement regardless of where … Read more
Advertising investment is forecast to grow by 9.2% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from over 50 markets globally, anticipates US$745 billion will be spent globally. To download report, CLICK HERE.
More than 90 percent of senior marketers believe training resources for successful agency management are inadequate and that more comprehensive training is needed, according to a study by the ANA’s Marketing Training & Development Center. The study serves as a follow-up to the 2020 ANA/4A’s report The Business Case for Relationship Management. That study found … Read more
By Amy Huber, Doctoral Student – Florida State University, School of Communication Lessons from the Past Writings on multicultural marketing penned since the turn of the century reveal several trends borne from current events. In the early aughts, authors cited an unbridled optimism promising a future celebrating the potentialities of multiculturalism (Burton, 2002; Garcia, 2004). … Read more
C+R Research announced that Jorge Martínez-Bonilla has been named Senior Vice President and Partner. For more than 20 years, Jorge has provided research and consulting services in the U.S. and Latin America. At C+R, Jorge leads the multicultural and Hispanic research divisions, CultureBeat and LatinoEyes. As a life-long language learner, Jorge’s early involvement in cultural … Read more
The 7th edition of the “Latin American Music Awards” will take place Thursday, April 21 from the Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas, Nevada, and will be broadcast live on Telemundo starting at 7pm/6c with the red carpet pre-show followed at 8pm/7c by the three-hour awards show. The star-studded … Read more
Future Forum, a consortium launched by Slack with founding partners Boston Consulting Group, MillerKnoll and MLT to help companies reimagine work in the new digital-first workplace, released the latest findings from its global Pulse study, which shows that hybrid has become the dominant work model for knowledge workers around the world. The report reveals that … Read more
By Michael Farmer This is not an industry where you can “fake it until you make it,” with the promise of a big payday if you can just get through a difficult phase. It’s exactly the opposite. The big payday was in the past, when media commissions made agencies rich in the ’60s, ’70s and … Read more
The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Census data has revealed that Hispanics are responsible for half of the population growth of the nation and a critical driver of the … Read more
With conversations about race, cultural diversity, and inclusion front and center in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two-thirds (64%) of Latinx consumers surveyed feel the media plays a big role in helping change stereotypes … Read more
Written by Bob Wiesner, Managing Partner for the Americas region of The Artemis Partnership Winning is a habit. And so is losing. New business pursuit teams that are stuck in losing streaks are desperate for a way to reverse their fortunes. Unfortunately, the methods they try often don’t work. Here are some frequently futile “solutions”: … Read more
Commerce media is transforming advertising by using data to close the transaction loop.
