Article placement: Top News

RITZ Brand Launches First Hispanic-Lead Campaign to Celebrate and Spotlight the Diversity of the Community

RITZ Brand announced the launch of its first U.S. Hispanic specific campaign titled “Mixing Up Lo Nuestro,” or “Mixing Up Our Thing.” The campaign includes a television commercial (TVC), developed by The Martin Agency, and curated recipe content that celebrates the welcoming culture, family traditions, and diversity within the U.S. Hispanic community. Colombian reggaeton artist, … Read more

Latino Entrepreneurship Trends  [REPORT]

The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released a report covering the latest trends in Latino entrepreneurship in the U.S. For the past seven years, SLEI has collected survey data from Latino-owned businesses across the country. The latest report is … Read more

The Working Future: More Human, Not Less [REPORT]

In 1964, the RAND Corporation predicted that we would be breeding intelligent apes to perform manual labor by 2020. In 1959, the US postmaster general predicted that today’s mail would be sent by rockets (email turned out to be a more cost-effective option). In 1930, John Maynard Keynes predicted that continued economic growth over the … Read more

Gonçalves named Chief Strategy Officer at Republica Havas

Republica Havas announced that Catarina Gonçalves has joined its executive team as Chief Strategy Officer, effective immediately. Gonçalves, a respected global expert, will oversee the agency’s Strategy, Research, Data & Analytics, and Content & Social Media practices. Gonçalves, who is fluent in Portuguese, English, and Spanish, brings 20 years of national and global experience leading … Read more

Unanimo Deportes celebrates Black History Month

For a second year, Unanimo Deportes is taking an inclusive approach to celebrating Black History Month, by telling stories about Afro-Latino athletes and their unique experiences of being black and Latino. “Afro-Latinos are often not heard and their rich stories rarely told” said Lino García, President and Founder of Unanimo Deportes. “For example, that of … Read more

49% of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies

GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts. The study, sponsored in partnership with Brand Innovators and conducted by an independent third-party researcher, also showed that most marketing … Read more

ANA and IRG team up on new CMO Leadership Program

The ANA and the Institute for Real Growth (IRG) are partnering on a new, first-of-its-kind program for CMOs that is designed to develop leadership capabilities and drive business growth. The ANA CMO Leadership Program by the IRG will connect participants with invaluable growth learning, benchmarking data, leading practitioners and experts, and industry best practices. Each … Read more

The Future 100: 2022 [REPORT]

“The Future 100: Trends and Change to Watch in 2022,” our essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar. to download report, CLICK HERE.  

Marketers see opportunity to optimize outcomes in new era of events

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats … Read more

VS/Brooks is now The 3rd Eye

Healthcare agency and Miami mainstay VS/Brooks is refounding after 25 years, with a broadened focus on the health and wellness marketing and a new name: The 3rd Eye. The agency also named a new leadership team and launched a new consulting division to help CEOs develop marketing organizations. “Two years of pandemic living have taught … Read more

ShowHeroes Group arrives in Latin America with acquisition of smartclip

smartclip LATAM is acquired by the multinational ShowHeroes Group, a leading European company in digital videos for publishers and advertisers. The interest of the multinational, headquartered in Berlin, recognizes smartclip’s trajectory as a pioneer and specialist in Connected TV (CTV), a video platform with the most representative growth in the entire country today. ShowHeroes Group, … Read more

Hispanic Marketing Council honors Kellogg’s as the 2022 Marketer of the Year

The Hispanic Marketing Council (HMC) announced today that Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Chief Marketing & E-Commerce Officer for Kellogg’s North America … Read more

Two of the biggest Spanish-language media companies in the world are now officially united in fiscal matrimony.

By Adam R. Jacobson Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision. The new company takes … Read more

Six Hispanic Healthcare Insights for Successful In-Culture Marketing

As Latinos welcomed the New Year, the traditional “Salud!” was the quintessential closing to every family’s wishful holiday toast. And while the pandemic has certainly made public health concerns top-of-mind for most, it’s no secret that health and wellness have always been high priorities for U.S. Hispanics, who rank the importance of their health higher … Read more

Performance marketing seeks to divide, branding seeks to unite

By Nigel Hollis Recently, I have spent a lot of time trying to understand the world of performance marketing. It has not been easy, in part because of my background in brand building. To me performance and branding are like chalk and cheese. They reflect very different marketing mindsets and practices. Performance marketing The digital … Read more

2022 – A New Era for Retail

Incredible retail changes have occurred over the past two years — some will phase out, but many are now so ingrained into consumer behavior that they will linger. Spending in the current normal is not “normal,” at all. Similarly, looking at the year ahead is less about planning for emerging trends, and more about preparing … Read more

Behind Billions of Lost TV Impressions

How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace. [Hispanic & Black audiences impacted the most] VAB Insights, in collaboration with the VAB Measurement Innovation Task Force, uncovered the staggering size and scope of the recent self-admitted Nielsen audience undercount, reported in late December. Nielsen presented this 16-month … Read more

Better together: Panel + big data sets offers unprecedented insights into consumers

Choice has never been as abundant across the media landscape as it is today, and consumers are actively engaging with the platforms and channels that most appeal to them. The expanse of choice amplifies the industry’s need for accurate measurement—given that advertisers, publishers and agencies seek to attract, engage and measure engagement regardless of where … Read more

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