Article placement: Top News

Over Half of Those Who Reported Their Race as Black or African American Identified as African American, Jamaican or Haitian

African American was the most reported detailed response by those who identified their race as Black or African American in the 2020 Census, according to recently released data. Nigerian and Ethiopian were the most reported Sub-Saharan African groups, while Jamaican and Haitian were the largest Caribbean groups. In the 2020 Census, 46,936,733 respondents identified as … Read more

Google honors Raoul A. Cortez’s 118th Birthday with a Doodle

Google’s Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country.  This was the beginning of our US Hispanic Media Industry. What is a doodle: Doodles are the fun, surprising, and sometimes … Read more

The Future of PR is Hispanic

By Sara Garibaldi (Romero) – President, BODEN Agency The last 25 years have ushered in dramatic changes across the PR industry, influenced by shifting societal norms, advancements in technology and the changing media landscape. As practitioners, we’ve evolved with the times, navigating these changes through a cultural lens to activate campaigns that build relevance and … Read more

Transparency Gaps Are Leaving the Door Open to Bad Actors

By Pravin Chandiramani Transparency has surged to the forefront of discussions in recent months, catalyzed by the Google Video Partners Ad release debacle, which was meticulously exposed in Adalytics’ comprehensive 202-page report. According to The Wall Street Journal, the report found that nearly 80 percent of Google’s video ad placements on third-party sites violated its … Read more

Javier Garcia named SVP of Competitive Marketing and Strategy at Comcast

Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia. In this role, Garcia is responsible for driving strategic growth, competitive intelligence, and product marketing. “Javier’s strategic vision and deep understanding of market trends have proven to be invaluable to … Read more

Puerto Rico’s Centennial Celebration of Tito Puente [VIDEO Celebration]

Puerto Rico’s vibrant culture and rich musical heritage came alive during the “Puerto Rico’s Centennial Celebration of Tito Puente,” a series of events that captivated audiences throughout Hispanic Heritage Month. From September 25 to October 8, 2023, the island was immersed in the infectious rhythms and enduring legacy of the legendary Tito Puente, affectionately known … Read more

Latina on a mission to save bodegas

Bodega Makeover brings stories of vibrant characters, communities, and intersecting cultures to the well-loved makeover format. We’re traveling from city to city to help families reimagine their bodegas, corner shops, and groceries to re-energize their neighborhoods through uplifting transformations. Producer and writer Evelyn Brito is passionate about storytelling Brito was born in Brooklyn, NY, to … Read more

Canela.TV Renews MASL Partnership for 2023-24 Season

Canela Media announced that it has renewed its partnership with the Major Arena Soccer League (MASL) and MASL Properties, which will make the 2023-24 season available on Canela.TV. Soccer matches will be played from November to May. MASL matches from the current season as well as a selection of the best games from previous seasons … Read more

d exposito & Partners Recognized with Three Prestigious Wins at the Hispanic Public Relations Association’s National ¡Bravo! Awards

d exposito & Partners proudly announces its remarkable achievements at the esteemed Hispanic Public Relations Association’s National ¡Bravo! Awards. The agency once again underscores its excellence with an exceptional display of cultural dexterity, during the annual awards gala hosted in Chicago, where d exposito & Partners received the following esteemed recognitions: Digital Platform PR Program … Read more

ANA announces 2023 Multicultural Excellence Award Winners

Dove and Edelman, in association with Ogilvy, Mindshare, and Collectively, won the Best in Show award in the 2023 ANA Multicultural Excellence Awards competition for the campaign “Cost of Beauty.” The campaign was created for the Dove Self-Esteem Project and includes a three-minute film that illustrates the impact toxic beauty content on social media can … Read more

Is Hispanic Advertising Now Victim of a Wolf in Sheep’s Clothing?

By Louis Maldonado Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center … Read more

How Fintech is Changing the Way Gen Z Manages Money [PODCAST]

By Mario X. Carrasco Americans are feeling the pinch in their wallets, with fears of a government shutdown looming and prices for everyday goods and services rising. Consumers have been on an economic roller coaster for a few years due to COVID-19, which left millions jobless, and George Floyd’s murder, which sparked national protests for … Read more

Why Cultural Competence Is Critical In The Age of Multicultural Data

By Mario X. Carrasco Programmatic media buyers know that multicultural audiences are a rapidly growing and vital market segment. However, advertisers also know that targeting these audiences can be challenging, especially for those lacking cultural competence. Cultural competence is essential for programmatic media buyers aiming to reach multicultural audiences effectively while avoiding costly mistakes. What … Read more

New Data Showing the Highest School Enrollment Count in Years

Total school enrollment experienced a growth of 1.3 million from 2021 to 2022, reaching a total of 75.2 million students enrolled, according to new data from the 2022 Current Population Survey (CPS). This marked the highest enrollment count since 2019 of 76.1 million students, from which it was not significantly different. Since 2020, school enrollment … Read more

Women in the Workplace 2023

By Emily Field, Alexis Krivkovich, Sandra Kügele, Nicole Robinson, and Lareina Yee This is the ninth year of the Women in the Workplace report. Conducted in partnership with LeanIn.Org, this effort is the largest study of women in corporate America and Canada. This year, we collected information from 276 participating organizations employing more than ten … Read more

Cinelatino Celebrates 30 Year Anniversary

Cinelatino is commemorating its 30th anniversary this month, marking three decades of captivating storytelling for Latinos across the Americas. Established on October 12, 1993, in Mexico and progressively expanding its reach, Cinelatino has become the go-to destination for contemporary Spanish-language films, boasting an extensive film library, including box-office and critically acclaimed movies from Mexico, Latin … Read more

Gray Promotes Jason Hall to Vice President

Gray Television, Inc. announced the promotion of Jason Hall to Vice President of Spanish Media Sales, GrayTV Telemundo Station Group. For the last 14 months, Jason has served as the Senior Director of Spanish Media Sales guiding advertising sales growth for GrayTV Telemundo Station Group, which is comprised of 42 Telemundo affiliate markets, including eight … Read more

Engagement and emotions are triggered by audio

A recent study using neuroscience and cognitive research has found that audio ads consistently drive higher levels of engagement compared with other media formats. Not only that, but this high level of engagement persists whether the audience is listening to music or podcasts. These results highlight the strength of audio as a medium. When used … Read more

Skip to content