Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth
By Pierre Bouvard Marketers often dismiss audio advertising by noting solemnly, “We need sight, sound, and motion.” The implication: video ads generate substantially greater creative effectiveness, increased brand equity lift, and larger sales effect than an audio ad. Auto brands say, “I need to show my car.” QSR marketers require their ads show succulent food … Read more