How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands [PODCAST]

Today’s discerning consumers crave personalized marketing experiences in which they feel seen and heard. The paradigm has shifted, and brands looking to stay ahead of the curve are working to foster genuine connections with consumers by committing to inclusivity in products and services and participating in meaningful community engagement. This is particularly important for hard-to-reach … Read more

The Share of Ear “Audio Dial”

“Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms. The graph below shows our most recent quarterly update. Note that this analysis looks at all audio usage in all locations, among all Americans age 13 and older. … Read more

Telemundo exclusive Spanish-Language Home of 2023 U.S. OPEN CUP SEMIFINALS AND FINAL

An agreement between U.S. Soccer and Telemundo will treat soccer fans nationwide to live Spanish-language coverage of the 2023 Lamar Hunt U.S. Open Cup’s Semifinals and Final exclusively on Telemundo, Universo and Peacock. Adding to its robust offering of live sports events, the network secured the exclusive Spanish-language rights to broadcast the final three high-stakes … Read more

MIRA QUIÉN BAILA LA REVANCHA Premieres on Univision

Now in its 11th season, the hit reality dance competition MIRA QUIÉN BAILA (Look Who’s Dancing) returns to Univision with LA REVANCHA (The Comeback) bringing back themed nights, musical guests, compelling personal stories, and exceptional dance routines to Sunday primetime “Domingos en Familia” (Family Sundays) this fall. This special edition will feature eight star contestants … Read more

The Brands Successfully Marketing to Gen Z

By Joanna Fragopoulos Members of gen Z have been the focus of many brand campaigns in recent years, as companies hope to win over younger people and create loyalty, awareness, and favorability. As a generation that is entering the workforce, that comprises 30 percent of the global population, and that is growing, changing, and at … Read more

Canela Kids partners with Storybook to introduce Calming Bedtime Vignettes

Canela Media announced its latest partnership with Storybook, a unique app that combines beloved tales with tools for parents to help calm and ready their kids for bedtime through touch, meditation, and positive affirmations. The collaboration is set to kick off during the Back-to-School season and offers Canela Kids’ audience a series of calming and … Read more

Navigating Controversy

By Tony Case June was filled with numerous festivities celebrating Pride Month and the LGBTQ+ community. But it was a tough time for many brands joining in on the celebration. Even after June had wrapped, several brands — including Kohl’s, Pet Smart, and The North Face — faced backlash for embracing and then not backing … Read more

Celebrating the life and legacy of Norma Orci, co-founder and chairwoman of Orci and trailblazer of multicultural advertising

It is with profound sadness that multisegment agency Orci announces the passing of co-founder and chairwoman Norma Orci, who passed away on August 3. She leaves behind two children, two grandchildren and an indelible mark upon the advertising industry, having played a crucial role in launching effective, thoughtful and impactful multicultural marketing targeting U.S. Hispanics … Read more

Hispanic Ad Agency Pioneer Norma Orci Passes.

Norma Orcí, the co-founder and chairwoman of longtime U.S. Hispanic market advertising agency Orci, has died. Along with her husband Hector Orci, the Orci agency rose in prominence to become a legacy shop. In her bio appearing on the Orci website, she recalled, “When I started as a junior copywriter at Noble & Asociados, Mexico’s … Read more

ANA Programmatic Media Supply Chain Transparency Study — First Look  [REPORT]

The study focused on open web programmatic advertising, a $88 billion global market. Twenty-one member companies participated, with the data collection period between September 2022 and January 2023. That consisted of $123 million in ad spend and 35.5 billion impressions, mostly classic banner and video ads. Qualitative work supplemented quantitative research. Key findings: Information asymmetry … Read more

What Type of Strategist are you?

By Jeroen Kraaijenbrink – Strategy and Leadership Consultant | Global Top 20 LinkedIn Creator | No-Nonsense Collaborator, Educator, Mentor and Author | Enabling Leaders to Improve Through Strategic Insight and Guided Execution | Strategists come in different breeds. Some know it all or are full of ideas, while others prefer to involve their people or … Read more

The state of AI in 2023: Generative AI’s breakout year

The latest annual McKinsey Global Survey on the current state of AI confirms the explosive growth of generative AI (gen AI) tools. Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function. Amid recent advances, AI … Read more

National Hispanic Network of Volunteers HLX+ Launches

As Hispanic Heritage Month approaches, a new national volunteer network, HLX+ launches, unleashing a powerful movement across the nation. HLX+ is a national network of thought leaders dedicated to advocating and celebrating the achievements, heritage and the rich culture of the U.S. Hispanic/ Latino/ Latina/ Latine/ Afro-Latino/ Asian-Latino/ Chicano/ Tejano and more. “The HLX+ mission … Read more

Norsan Media eexpands in Austin, TX: Acquires 104.9 FM KTXX and 105.3 FM K287FG

Norsan Media adds new radio stations in the Austin, Texas market. “The acquisition reflects the advancement of our continued strategic positioning in the Austin, Texas market, to increase market share and establish the base of our multi-channel 360 degree approach to reach the Hispanic audience in the market. Along with our existing Austin station: La … Read more

Attention In Advertising

Dentsu announced new research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming. The podcast study was conducted with participating partners Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. The … Read more

Hispanic and Black News Media Fact Sheet

News media made by and for the two largest racial and ethnic minority groups in the United States – Black Americans and Hispanic Americans – have been a consistent part of the American news landscape. Largely, newspapers and television aimed at both of these groups have recently had audience declines. Explore the trends in Hispanic- … Read more

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