By Will Gilroy Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains. The business of doing business has become a lot more complex than even a decade ago. Today’s geo-politics, marked by polarisation and its accompanying 24/7 newsreel and … Read more
By Joanna Fragopoulos Women and girls aren’t often the focus of media campaigns. They are often relegated to side roles and characters, or perpetuate negative stereotypes (often centering around unrealistic expectations). It’s exciting and refreshing when campaigns break this mold, however. To read more, CLICK HERE. Courtesy of Association of National Advertisers
When CODA won the best picture Oscar in 2022, many people with disabilities hoped it would lead to more inclusion of their stories in media. But aside from the awareness and accolades, little progress to further advance disability inclusion on screen has followed. And the trend isn’t limited to feature films. Video Descriptor Data from … Read more
By Inspira Marketing Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand must be conscious of marketing spend on dozens of different channels. The audience is similarly fractured, meaning firepower is less important than accuracy when it … Read more
WAPA América announced its exclusive Miss Universe Puerto Rico broadcast from San Juan. As the proud owners of the franchise led by current Miss Universe Puerto Rico director –and Noticentro al Amanecer host – Yizette Cifredo, WAPA will bring the highly anticipated pageant to viewers across the United States. The event will take place at … Read more
What capabilities and strategies are today’s most successful procurement organizations investing in? See observations and trends from our 2023 Global Chief Procurement Officer (CPO) Survey—based on the responses of almost 350 procurement leaders from more than 40 countries. To download report, CLICK HERE.
Lollapalooza is well-known as one of the most popular music festivals in the United States. Since 2005, it has been held annually in Chicago in early August and attracts over 200,000 attendees each time. The idea of Lollapalooza was to bring unique musical acts together, and the festival was founded on principles of diversity and … Read more
By Blum Consulting Partners Leadership Team It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for … Read more
By Cesar Brea As media becomes increasingly dynamic, many marketers are looking for creative approaches to reach audiences on traditional and digital channels. But how do you know if those new methods are paying off? Bain partner Cesar Brea spoke with John Cripps—SVP of decision sciences for EDO and a Bain advisor—about the solutions and … Read more
U.S. consumers are still buying more than last year, but spending growth is slowing as the economy settles down amid higher interest rates intended to reduce inflation, National Retail Federation Chief Economist Jack Kleinhenz said. “The economy was clearly more resilient in the first half of this year than many expected, and the consumer environment … Read more
By Zoe Chance – Senior Lecturer in Management Many current TV shows and movies are reboots of existing franchises. Why has this one been so culturally omnipresent? The marketers at Warner Bros are being touted as geniuses, credited with the blockbuster success of the Barbie movie. The movie has already grossed $1 billion in box … Read more
Cross-cultural agency BeautifulBeast has entered into a strategic alliance with Mighty Industries and XALTER to create Mighty Beast. This unit specialized in content and web3 is in charge of the creation and production of 210Plaza, an entertainment platform in the Metaverse for the city of San Antonio. The goal is to attract visitors to the … Read more
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated excellence in diversity, equity and inclusion by honoring longtime Hispanic marketing executive Gabriel Reyes at its 5th Annual Sunrise Honors on August 4 at LA Plaza de Cultura y Artes in Downtown Los Angeles. “We applaud the remarkable efforts of our honorees who have … Read more
Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break down panel data: What it is, why it’s important and where the future of panels are headed. What’s a panel, exactly? … Read more
Telemundo presents the 2023-24 Premier League season kickoff as the exclusive Spanish-language home of the best soccer league in the world offering audiences vast coverage of the highly anticipated season. Defending Premier League champions Manchester City and newly promoted Burnley go head-to-head for the opening match on Friday, August 11 at 3 p.m. ET with … Read more
Uforia will expand to five new markets from 6 a.m. to 5 p.m. to 11 a.m., regardless of time zone. With this expansion, the show will be renamed “El Flow,” and listeners will be able to listen to it as of today on the following stations in each metropolitan area or on the Uforia app: … Read more
Today’s discerning consumers crave personalized marketing experiences in which they feel seen and heard. The paradigm has shifted, and brands looking to stay ahead of the curve are working to foster genuine connections with consumers by committing to inclusivity in products and services and participating in meaningful community engagement. This is particularly important for hard-to-reach … Read more
“Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms. The graph below shows our most recent quarterly update. Note that this analysis looks at all audio usage in all locations, among all Americans age 13 and older. … Read more
An agreement between U.S. Soccer and Telemundo will treat soccer fans nationwide to live Spanish-language coverage of the 2023 Lamar Hunt U.S. Open Cup’s Semifinals and Final exclusively on Telemundo, Universo and Peacock. Adding to its robust offering of live sports events, the network secured the exclusive Spanish-language rights to broadcast the final three high-stakes … Read more
Now in its 11th season, the hit reality dance competition MIRA QUIÉN BAILA (Look Who’s Dancing) returns to Univision with LA REVANCHA (The Comeback) bringing back themed nights, musical guests, compelling personal stories, and exceptional dance routines to Sunday primetime “Domingos en Familia” (Family Sundays) this fall. This special edition will feature eight star contestants … Read more
