The risks are rising for big brands

By Will Gilroy Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains. The business of doing business has become a lot more complex than even a decade ago. Today’s geo-politics, marked by polarisation and its accompanying 24/7 newsreel and … Read more

Campaigns That Promote Equality for Women and Girls

By Joanna Fragopoulos Women and girls aren’t often the focus of media campaigns. They are often relegated to side roles and characters, or perpetuate negative stereotypes (often centering around unrealistic expectations). It’s exciting and refreshing when campaigns break this mold, however. To read more, CLICK HERE. Courtesy of Association of National Advertisers  

Resources for Crafting Your Social Media Strategy in 2023

By Inspira Marketing Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand must be conscious of marketing spend on dozens of different channels. The audience is similarly fractured, meaning firepower is less important than accuracy when it … Read more

WAPA América to broadcast Miss Universe from Puerto Rico

WAPA América announced its exclusive Miss Universe Puerto Rico broadcast from San Juan. As the proud owners of the franchise led by current Miss Universe Puerto Rico director –and Noticentro al Amanecer host – Yizette Cifredo, WAPA will bring the highly anticipated pageant to viewers across the United States. The event will take place at … Read more

2023 Global Chief Procurement Officer Survey [REPORT]

What capabilities and strategies are today’s most successful procurement organizations investing in? See observations and trends from our 2023 Global Chief Procurement Officer (CPO) Survey—based on the responses of almost 350 procurement leaders from more than 40 countries. To download report, CLICK HERE.      

What Is the Extra Round of Creative Costing You?

By Blum Consulting Partners Leadership Team It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for … Read more

Innovative Approaches to Measuring Creative Effectiveness

By Cesar Brea As media becomes increasingly dynamic, many marketers are looking for creative approaches to reach audiences on traditional and digital channels. But how do you know if those new methods are paying off? Bain partner Cesar Brea spoke with John Cripps—SVP of decision sciences for EDO and a Bain advisor—about the solutions and … Read more

Growth in Consumer Spending is Slowing

U.S. consumers are still buying more than last year, but spending growth is slowing as the economy settles down amid higher interest rates intended to reduce inflation, National Retail Federation Chief Economist Jack Kleinhenz said. “The economy was clearly more resilient in the first half of this year than many expected, and the consumer environment … Read more

The Secret of the Barbie Movie’s Marketing Success

By Zoe Chance – Senior Lecturer in Management Many current TV shows and movies are reboots of existing franchises. Why has this one been so culturally omnipresent? The marketers at Warner Bros are being touted as geniuses, credited with the blockbuster success of the Barbie movie. The movie has already grossed $1 billion in box … Read more

Gabriel Reyes honored by PRSA-LA AT ITS 5TH ANNUAL SUNRISE HONORS

The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated excellence in diversity, equity and inclusion by honoring longtime Hispanic marketing executive Gabriel Reyes at its 5th Annual Sunrise Honors on August 4 at LA Plaza de Cultura y Artes in Downtown Los Angeles. “We applaud the remarkable efforts of our honorees who have … Read more

Need to know: What is panel data, and why does it matter?

Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break down panel data: What it is, why it’s important and where the future of panels are headed. What’s a panel, exactly? … Read more

Telemundo presents 2023-24 PREMIER LEAGUE SEASON

Telemundo presents the 2023-24 Premier League season kickoff as the exclusive Spanish-language home of the best soccer league in the world offering audiences vast coverage of the highly anticipated season. Defending Premier League champions Manchester City and newly promoted Burnley go head-to-head for the opening match on Friday, August 11 at 3 p.m. ET with … Read more

How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands [PODCAST]

Today’s discerning consumers crave personalized marketing experiences in which they feel seen and heard. The paradigm has shifted, and brands looking to stay ahead of the curve are working to foster genuine connections with consumers by committing to inclusivity in products and services and participating in meaningful community engagement. This is particularly important for hard-to-reach … Read more

The Share of Ear “Audio Dial”

“Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms. The graph below shows our most recent quarterly update. Note that this analysis looks at all audio usage in all locations, among all Americans age 13 and older. … Read more

Telemundo exclusive Spanish-Language Home of 2023 U.S. OPEN CUP SEMIFINALS AND FINAL

An agreement between U.S. Soccer and Telemundo will treat soccer fans nationwide to live Spanish-language coverage of the 2023 Lamar Hunt U.S. Open Cup’s Semifinals and Final exclusively on Telemundo, Universo and Peacock. Adding to its robust offering of live sports events, the network secured the exclusive Spanish-language rights to broadcast the final three high-stakes … Read more

MIRA QUIÉN BAILA LA REVANCHA Premieres on Univision

Now in its 11th season, the hit reality dance competition MIRA QUIÉN BAILA (Look Who’s Dancing) returns to Univision with LA REVANCHA (The Comeback) bringing back themed nights, musical guests, compelling personal stories, and exceptional dance routines to Sunday primetime “Domingos en Familia” (Family Sundays) this fall. This special edition will feature eight star contestants … Read more

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