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How to Hold Creative Accountable for ROI

By Jill Gray The logic that advertisers use to drive their creative decisions doesn’t make sense. To read more, CLICK HERE. Courtesy of Association of National advertisers  

The Video World is Growing FAST: the Longtail of CTV Expands its Reach

Comscore, Inc. released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023, up from 9.6B to 11.5B (May ‘22-May ‘23) with ad supported services capturing the bulk of new viewing. The 2023 State of Streaming report examines … Read more

Observing Hispanic Heritage Month

By Morgan Strawn The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition … Read more

A better way to build a brand: The community flywheel

How are market leaders building and activating brands in the 2020s? To understand today, we must first look to the past. In the golden age of advertising, brands gained presence through mass media, where the “megaphone” allowed broad reach. Then, technology and data helped unlock personalization, the ability to target based on customer demographics and … Read more

Economy is Expanding but Momentum is Slowing

The economy is still growing, but not as fast as it was earlier this year, National Retail Federation Chief Economist Jack Kleinhenz. “The U.S. economy continues to expand but recent data is signaling a slowdown in its momentum,” Kleinhenz said. “The economy is slowing but not halting.” “Progress has been made on combating inflation, but … Read more

More Unmarried Women Than Unmarried Men in the U.S.

The odds of finding a potential mate in the United States were in men’s favor in 2019; there were 89.8 unmarried men for every 100 unmarried women, according to a new U.S. Census Bureau analysis. Although the overall sex ratio for unmarried adults in the United States was about 90 men per 100 women, the … Read more

Loop Media announces Latino Content Channels for Businesses

Loop Media, Inc. , a free streaming television media company for businesses which provides access torestaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced it has added the Mexican Restaurant Channel, the Mood Boost Latin Channel and the Cinco de Mayo Channel (where every day can be a celebration) to its … Read more

2023 ANNUAL MOSAIC AWARDS Winners

The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives. Included will be the launch of the inaugural Mosaic Awards Scholarship Fund to support the next generation of diverse talent. The 2023 winners will be celebrated at … Read more

AI Partnerships: Looking Beyond the Creative Unions

By Charlie Wade There is a huge amount of excitement surrounding the latest marketing fixation, AI, and for good reason. It offers a wealth of opportunity, from simple fact-finding hacks through to content creation, most of which professionals are only just beginning to realize. To read more, CLICK HERE. Courtesy of Association of National Advertisers … Read more

Business Leaders in Broadcast, Cable, and Streamingg Join Others from Brands, Advertising, Production, Distribution and Marketing At 21st Annual Hispanic TV Summit Wednesday, September 13 in New York City

Telemundo’s Chairman, Beau Ferrari, will headline next Wednesday’s 21st Annual Hispanic TV Summit, the premier annual event for those in the business of television for Hispanic audiences in the U.S. and worldwide. Ferrari, who will give the Chairman’s Keynote, is joined by leaders from across the industry, like brand marketer Emma Velez Lopez from T-Mobile; … Read more

Macias Creative Welcomes Multicultural Marketing Leader Kimberley McArthur as Chief Growth Officer

Macias Creative, an independent culture-first creative agency, announced the newest addition to their executive team, Kimberley McArthur, who joins as Chief Growth Officer. McArthur is a recognized multicultural and inclusive marketing leader with a distinguished career spanning over two decades within both agency and corporate. With a proven track record of effectively driving growth and … Read more

MaGO! PR Joins the 2023 Class of PRNEWS People of the Year

MaGO! PR, a full-service, multicultural 360 PR firm announced that it has been recognized as one of PRNews’ People of the Year- The New Entrepreneurs on the Block for 2023. PRNEWS, the communication industry’s go-to source for education, inspiration, and recognition, recently announced its 2023 class of People of the Year. Each year, an elite … Read more

5 Fragrance Consumer Trends You Should Know [INFOGRAPHIC]

Fragrance usage in the U.S. is slightly up over last year, driven mostly by Gen Z. Understanding who fuels the latest trends can help you align to consumer behavior and unlock business growth. Our Fragrance Consumer Report tells the most complete story to inform your strategies. CLICK HERE to download.    

THE 2023 BILLBOARD LATIN MUSIC AWARDS ON TELEMUNDO

Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel. The Billboard Latin Music Awards is Latin … Read more

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. In this fourth edition of The Wheelhouse, Principal Consultant George Wood considers the benefits and drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness in marketing mix modelling. Econometric modelling for marketing mix modelling (MMM) has come a long way. When I … Read more

Inclusive Beauty Report 2023 [REPORT]

We have released a new report – Inclusive Beauty Report 2023, the report explores how consumer demands for products that align with their cultural values and personal beliefs have transformed the beauty industry. Based on a nationally representative online survey of 2,800 respondents, the report examines differences in preferences for cosmetics and beauty products across … Read more

What’s Keeping CMOs Up at Night?

By Tony Case With much uncertainty swirling around — the volatile state of the economy, the management of increasingly complex business relationships, the latest technological advancements — it’s little wonder B2B marketing chiefs are tossing and turning in their sleep. In its fifth annual “Marketing On My Mind” report, based on a survey of more … Read more

Will AI boost DEI efforts in advertising or destroy them?

Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, … Read more

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