ANA/4A’s Cost of the Pitch [REPORT]

Historically, it has been understood that agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Until now, however, there has been little if any data on the cost of any agency review to the client. The findings from this research identified a … Read more

Sustainability-themed Advertising is Here to Stay

Sustainability-themed advertising has become a prominent and enduring trend, according to a recent study by Nielsen. The report, which uses statistics from Nielsen’s Ad Intel, a comprehensive source of global advertising data, highlights the growing significance of sustainability in advertising, as companies across various sectors prioritize the ecological sustainability of their products and manufacturing processes. … Read more

An Open Letter to Good Brands

By Michael Weaver Is your agency failing you by keeping your ads away from the general news? You may want to ask. Many ad agencies say they need to keep brands off news sites for two reasons, both false: They tell brands that readers don’t know what they’re getting into when they visit a news … Read more

Using Radio to Drive Growth in Local Markets

By Tammy Greenberg The phrase “Think globally, act locally” was popularized by the environmental conservation movement in the 1970s, but it holds relevancy today for marketers looking to drive brand growth. Regardless of the size and scope of a brand, the ultimate point of purchase and consumption is often within a local community. In a … Read more

FIFA WOMEN’S WORLD CUP 2023 Group Highlights JULY 20 – 24

Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, kicks off the first week of the Group Stage today with a special pretournament show, La Antesala. This week’s coverage also includes the Opening Ceremony and 16 matches available across Telemundo, Universo, Peacock, TelemundoDeportes.com and the Telemundo app. Telemundo’s … Read more

The most influential athletes for the 2023 FIFA Women’s World Cup

Interest in women’s football is growing fast. Excitement for the 2023 FIFA Women’s World Cup is up 7 percentage points from the 2019 tournament1. There are a bevy of reasons driving this rise, but one chief among them is the players themselves. The relationship between athletes and fans is powerful. Think back to the first … Read more

Grace Agostino named VP Network Sales at Nueva Networks

Nueva Network, an Audio Media company with digital extensions and offices in New York, Atlanta, Boston, DC and Los Angeles is proud to announce the appointment of Grace Agostino as Vice President of Network Sales. With an illustrious career spanning over two decades in broadcast media sales, Grace brings a wealth of experience and expertise … Read more

The Ultimate Guide to Trigger Marketing

By Larisa Bedgood In today’s highly competitive business landscape, marketers are constantly seeking innovative strategies to captivate their target audience and drive meaningful engagement. One approach that has gained significant traction is trigger marketing. Trigger marketing is a powerful tool for capturing attention, fostering brand loyalty, and boosting conversions. In this article, you will learn … Read more

Retail reset: A new playbook for retail leaders

In light of unprecedented industry disruption, a retailer’s actions today could determine whether it spends the next 20 years as a leader or a laggard. Here are four must-dos for retail executives. It now sounds like a cliché, but that doesn’t make it any less true: the retail sector has experienced as much disruption in … Read more

Will 2023 Be an Upfront for the Ages?

By Brian Wallach The nature of TV continues to change, but reaching consumers with video commercials remains critically important. The upside for advertisers is that consumers still have an insatiable desire for “television” programming. The downside is that viewers are now opportunistic about the devices and services they use to watch content. To survive, the … Read more

Cannes Wrap-Up [REPORT]

At this year’s Cannes Lions Festival, companies around the world helped set the benchmark the future of creativity. The Cannes Lions Official Wrap-Up Report will help you get a head start with the industry’s biggest learnings and trends. In partnership with Google, our report brings you the most critical creative insights and expertise from the … Read more

The Mobile Phone Keeps

Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time. Looking inside the data, we can see that mobile listening had surpassed ‘radio set’ listening long ago in every location except the car, where listening on a radio far surpasses the listening that happens from connecting … Read more

The Brands Fighting for Inclusivity

By Joanna Fragopoulos Brands wield tremendous power and influence; thus, a brand has the power to promote inclusivity and create change in positive ways. This feat can be accomplished through creative content, messaging, and partnerships. It only takes one voice to provide support, relief, and connection. To read more, CLICK HERE. Courtesy of Association of … Read more

Will AI Modernize the Insights Industry? Here Are the Pros and Cons [PODCAST]

The future of AI may be uncertain, but one thing is clear, it will fundamentally transform how we do business and deliver value to clients. The technology is constantly evolving, pushing boundaries and challenging our preconceived notions. This rapid evolution sparks a sense of anticipation and enthusiasm across industries. But it also raises concerns and … Read more

The Most Intimate Brand Family Rankings [REPORT]

We are excited to share a Brand Intimacy update. For the first time, we’ve segmented and analyzed Brand Families to explore how these powerful and culture-shaping portfolios win our hearts and minds. See which conglomerates are best at establishing emotional connections and how they leverage their brands to build bonds with consumers. Read our new … Read more

The State of DEI 2023: What marketers need to do to close inclusion gaps

This year’s Cannes Lions International Festival of Creativity held up a mirror to the industry. What is the current state of diversity, equity and inclusion inside marketing organisations and how they connect with people on the outside? Externally, advertisers are feeling more confident in inclusive representation related to women, race and ethnic groups, and in … Read more

Secretos De Las Indomables arrives exclusively on Canela.TV

Canela Media announced that their new original series, ‘Secretos de las Indomables’, will premiere on Canela.TV, the company’s free Spanish-language platform, on August 17. The series will consist of 10 episodes, with new episodes available weekly. To celebrate the upcoming release, Canela.TV unveiled the official artwork for the new series and a behind-the-scenes video that … Read more

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