By Larisa Bedgood By 2025, 85 million U.S. customers will be in the gen Z age group, according to MarketSplash. Gen Zers, born between 1997 and 2012, is a generation that’s reshaping the rules of engagement between brands and their audience. Born into a world of smartphones, social media, and instant connectivity, these digital natives … Read more
Coming together as a leadership body for the sixth time in Orlando, CMO delegates identified clear, immediate action items to accelerate the pace of progress toward our stated objectives. The assembly focused on the Council’s industry leadership initiatives with individual learning sessions that were specially curated to support the Council’s objectives. The forum provided opportunities … Read more
Republica Havas is the winner of 18 awards and two finalist recognitions across 15 categories from El Ojo de Iberoamérica 2023 that took place in Buenos Aires, Argentina. The wins span six Gold, ten Silver, and two Bronze for the agency’s work in three campaigns: The Name Confusion – The Fight Against Alzheimer’s Association; oBko: … Read more
By Adrienne Pulido, DEI Research Lead, Kantar MONITOR Diversity, equity and inclusion have been on the top of the agendas for business leaders from the CMO to the boardroom for quite some time, but 2023 was a watershed year of polarity and backlash. So, what are consumers actually thinking about these issues and what are … Read more
In a world where brands are increasingly being seen by the public as platforms for change, do CMOs’ views on their mandate align with consumers’ expectations? How are CMOs preparing their brands for what’s next in an environment where business is increasingly being disrupted by global crises? To what extent do marketers reflect evolving consumer … Read more
By Dominick Fils-Aimé At ANA’s Multicultural and Diversity Conference in October, AIMM recently highlighted how its systemic interventions are driving change across the marketing ecosystem in respect to multicultural marketing and DEIB and shared the different resources its providing to support brands in their journey to be more inclusive. AIMM also created its GrowthFront initiative … Read more
In the ever-evolving digital landscape, Content Creators wield significant influence, shaping our world through their creations and attracting an increasing share of marketing investment. This newly released study offers the first statistically reliable look at the Creator landscape. It sheds new light on the size, shape and motivations of this influential community and the evolving … Read more
This document provides an overview of the audiovisual sector in Latin America and the Caribbean. It uses a hybrid methodology that combines primary and secondary research, as well as nearly 100 interviews with key stakeholders in the industry. We present a map of the region, highlighting its milestones, with a focus on public policy debates … Read more
During the 2023 ANA Global CMO Growth Summit, Spencer Fox, SVP, Global Business Lead at LIONS Advisory, shared how to adopt global gold standards from the top winners of the 2023 Cannes Lions Awards. Spencer introduced the Align, Build, and Embed (ABE) framework to drive a culture of creative effectiveness. This framework, launched by WARC, … Read more
By Pierre Bouvard Jason Brownlee, Founder of the UK analytics firm Colourtext, studied the impact of word density on the effectiveness of audio advertising in his blog originally published for Colourtext. His research found cutting words from audio copy improves brand effect and grows site traffic. A major new study finds the lower the audio … Read more
In the latest edition of The Wheelhouse, Tom Loughnan, Director of Analytics, recommends eight tools and techniques to elevate marketing effectiveness above the marketing sandpit and build credibility across client businesses, not just in the marketing department. Tom’s eight-point action plan is designed to make marketing effectiveness a key driver of better business performance. “So, … Read more
Uncovering culture explores the ways and extent to which US workers “cover”—that is, downplay known disfavored identities to fit into mainstream corporate cultures. This research questions orthodoxies of authenticity and power, including perceptions of psychological safety, to meaningfully move towards equity and belonging in the workforce. To download report, CLICK HERE.
Sharpen your skills for the year ahead with the ANA’s dynamic curriculum focused on marketing’s most timely areas of development – Brand Building and Creativity, Media Innovation, DEIB, and Sustainability. Get top training from the industry’s leading marketers. On-demand for FREE. Beginning on November 30, the entire marketing community will have complete, on-demand access to … Read more
By Allen Adamson From one industry to the next, there’s no question that business success relies on innovation. Innovation grows a business, and helps it stay ahead of the competition. While many marketers begin their quest for innovation by asking “what,” more and more of today’s highly successful businesses are the result of those asking … Read more
KPMG conducted a survey of consumers to better understand the impact of current economic conditions on their entertainment choices, and to gather their opinions about streaming pricing trends, content options, and the impact of the Hollywood strikes on the availability of new movies and series. After years of strong consumer demand and numerous streaming launches, … Read more
As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five … Read more
The ANA, 4As, PR Council, and their members have partnered on the first industry collaboration of its kind to address the lack of transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. The guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency … Read more
By Tammy Greenberg The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their … Read more
TelevisaUnivision announces the expansion of its exclusive agreement with SBT (Sistema Brasileiro de Televisão), a company within the Silvio Santos Group for the next five years. The deal secures the exclusive broadcast of Televisa’s telenovelas on free-to-air television in Brazil and embarks on a collaboration for the international distribution of the successful telenovelas produced by … Read more
A new Pew Research Center survey finds the share of Americans who say science has had a mostly positive effect on society has fallen and there’s been a continued decline in public trust in scientists. In this report, we cover: Trust in scientists and other groups (Chapter 1) Views of the impact of science on … Read more
