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Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts

App Science announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences. The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver … Read more

Black, Hispanic and Latina Women Report Increased Confidence in Investing Knowledge and Build Generational Wealth

Black, Hispanic and Latina women have gained confidence in their investing knowledge in recent years and are investing to build generational wealth, according to new research from J.P. Morgan Wealth Management. J.P. Morgan surveyed 1,000 investors to uncover investing trends within Black, Hispanic and Latino communities. “Everyone should be building their wealth and J.P. Morgan … Read more

Immigrant Archive Project Partners with Entravision for Exclusive Spanish-language Content Distribution

The Immigrant Archive Project (IAP) is thrilled to announce a groundbreaking Spanish-language content distribution partnership with Entravision, a global advertising solutions, media and technology company with a diversified portfolio of television and radio stations that is serving the rapidly growing Hispanic population in the United States. This partnership will expand the reach of the Immigrant … Read more

Streaming Reaches Milestone as Top Choice for U.S. Hispanic Viewers; Spanish-Language Dominant Audiences Continue to Embrace Broadcast Television [REPORT]

Nielsen released new data showcasing a milestone among U.S. Hispanic audiences. Hispanic adults’ total time spent on streamed content surpassed 50% (50.7%) in July 2023, which is 13% higher than the general population at 37.7%. Spanish-language dominant viewers continue to turn to broadcast channels, at just under 30%. In a new report, Hispanic Audience in … Read more

Despite Economic Uncertainty, Now Is the Time to Invest in Advertising

By Brian Mulderrig In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business. To read more, CLICK HERE. Courtesy of Association … Read more

Income, Poverty and Health Insurance Coverage in the United States: 2022

The U.S. Census Bureau announced that real median household income in 2022 fell in comparison to 2021. The official poverty rate of 11.5% was not statistically different between 2021 and 2022. The Supplemental Poverty Measure (SPM) rate in 2022 was 12.4%, an increase of 4.6 percentage points from 2021. This is the first increase in … Read more

ARE YOUR MARKETING STRATEGIES READY FOR THE MULTICULTURAL MAJORITY?

For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen Z multicultural majority generation has reached adulthood, joining Millennials and together forming a multicultural super-segment. These two transformative generations are wielding enormous power and … Read more

The Surprising Origins of Our Obsession with Creativity

By Samuel W. Franklin By the time I graduated college, the conventional wisdom among those who loved to reject conventional wisdom was not only that being creative was a good thing but that creative people were going to inherit the earth. A recent crop of cocktail-party nonfiction about Right-Brainers and Bourgeoise Bohemians and something called … Read more

How to Hold Creative Accountable for ROI

By Jill Gray The logic that advertisers use to drive their creative decisions doesn’t make sense. To read more, CLICK HERE. Courtesy of Association of National advertisers  

The Video World is Growing FAST: the Longtail of CTV Expands its Reach

Comscore, Inc. released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023, up from 9.6B to 11.5B (May ‘22-May ‘23) with ad supported services capturing the bulk of new viewing. The 2023 State of Streaming report examines … Read more

Observing Hispanic Heritage Month

By Morgan Strawn The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition … Read more

A better way to build a brand: The community flywheel

How are market leaders building and activating brands in the 2020s? To understand today, we must first look to the past. In the golden age of advertising, brands gained presence through mass media, where the “megaphone” allowed broad reach. Then, technology and data helped unlock personalization, the ability to target based on customer demographics and … Read more

Economy is Expanding but Momentum is Slowing

The economy is still growing, but not as fast as it was earlier this year, National Retail Federation Chief Economist Jack Kleinhenz. “The U.S. economy continues to expand but recent data is signaling a slowdown in its momentum,” Kleinhenz said. “The economy is slowing but not halting.” “Progress has been made on combating inflation, but … Read more

More Unmarried Women Than Unmarried Men in the U.S.

The odds of finding a potential mate in the United States were in men’s favor in 2019; there were 89.8 unmarried men for every 100 unmarried women, according to a new U.S. Census Bureau analysis. Although the overall sex ratio for unmarried adults in the United States was about 90 men per 100 women, the … Read more

Loop Media announces Latino Content Channels for Businesses

Loop Media, Inc. , a free streaming television media company for businesses which provides access torestaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced it has added the Mexican Restaurant Channel, the Mood Boost Latin Channel and the Cinco de Mayo Channel (where every day can be a celebration) to its … Read more

2023 ANNUAL MOSAIC AWARDS Winners

The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives. Included will be the launch of the inaugural Mosaic Awards Scholarship Fund to support the next generation of diverse talent. The 2023 winners will be celebrated at … Read more

AI Partnerships: Looking Beyond the Creative Unions

By Charlie Wade There is a huge amount of excitement surrounding the latest marketing fixation, AI, and for good reason. It offers a wealth of opportunity, from simple fact-finding hacks through to content creation, most of which professionals are only just beginning to realize. To read more, CLICK HERE. Courtesy of Association of National Advertisers … Read more

Business Leaders in Broadcast, Cable, and Streamingg Join Others from Brands, Advertising, Production, Distribution and Marketing At 21st Annual Hispanic TV Summit Wednesday, September 13 in New York City

Telemundo’s Chairman, Beau Ferrari, will headline next Wednesday’s 21st Annual Hispanic TV Summit, the premier annual event for those in the business of television for Hispanic audiences in the U.S. and worldwide. Ferrari, who will give the Chairman’s Keynote, is joined by leaders from across the industry, like brand marketer Emma Velez Lopez from T-Mobile; … Read more

Macias Creative Welcomes Multicultural Marketing Leader Kimberley McArthur as Chief Growth Officer

Macias Creative, an independent culture-first creative agency, announced the newest addition to their executive team, Kimberley McArthur, who joins as Chief Growth Officer. McArthur is a recognized multicultural and inclusive marketing leader with a distinguished career spanning over two decades within both agency and corporate. With a proven track record of effectively driving growth and … Read more

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