“Well done is better than well said.” -Benjamin Franklin Horacio Gavilan is a non-profit strategist and executive with more than 30 years of experience in association management. He is currently the Executive Director of the Hispanic Marketing Council (formerly Association of Hispanic Advertising Agencies), the only national trade association representing the U.S. Hispanic market ecosystem. … Read more
As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well. iSpot’s new report around Spanish-language TV advertising shows which brands are increasing Spanish-language ad focus YoY, key industries, daypart adjustments, top programs and more. Here are some of the highlights: Spanish-Language Ad Surge: In the first half of … Read more
By Robert Gibbs Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone … Read more
by Santiago Solutions Group Latinas are shaking up the makeup industry with an eye-brow-raising increase in demand for beauty products that are outpacing non-Latina spending in the category. For those who are Latinas, this might not come as a shock since one of the many pillars of Latina identity is connected to cultural pride around … Read more
The 2023 Connected consumer survey explores device usage as a gateway to meaningful connections, better health, safer homes, and valued virtual experiences. This year, consumer concerns around digital fatigue, well-being, and data privacy and security persist, while the “just right” balance between virtual and physical worlds remains elusive. Tech companies that help consumers find that … Read more
By Inspira Marketing Customer data is the heart of marketing, and probably always will be. Demographics, consumer profiles, buying trends, regional preferences, and past performance are all part of this the stew (and it’s invaluable to marketers). But without hard data on how customers feel about our ads and our experiences, we’re only getting half … Read more
The Latino Corporate Directors Association (LCDA) announces the release of its latest report, the 2023 Latino Board Monitor, revealing an increase of Latino board representation by 1% on Fortune 500 boards and 0.8% on Fortune 1000 boards—a notable achievement, and one of the most significant increases since 2020. Still concerning, by 2060, Latinos are expected … Read more
The 2023 LDC-NAHJ U.S. Latinos in Journalism Report focuses on U S Latino representation in the American English-language journalism industry The report aims to raise awareness, promote the inclusion of Latino journalists and executives, and drive industry growth The report reveals alarming gaps in U S Latino representation in broadcast news, cable news, print newspapers, … Read more
By Shannon Robichaud Consultant Michael Farmer caused a bit of a stir recently in an industry Q&A. Farmer recently documented the transformation of Huge by CEO Mat Baxter in a book entitled Madison Avenue Makeover. On the heels of this, in a Q&A published by Contagious, he echoes themes from his book that takes the … Read more
As millions of people prepare to celebrate Día de los Muertos, creating ofrendas (altars) and planning feasts in memory of their loved ones, Rockstar Energy Drink launches “Proud Hasta Los Huesos” (Proud to the Bones), a national campaign that invites consumers to participate in the beloved Mexican holiday that takes place during the first two … Read more
By Derrick Raphael Pacheco – Department of Educational Leadership and Policy Studies, Florida State University Center for Hispanic Marketing Communications ( ADV 5415: Hispanic Marketing Communications/ Dr. Sindy Chapa ) Throughout history, we have had many ways to identify and define cultures and civilizations. We as human beings have been fascinated with studying ourselves, both … Read more
Finhabits, a financial technology platform that more than 680,000 U.S. Hispanics use to invest and access financial education, has released a new report on Hispanics’ growing wealth and investing behaviors. The report, “Power in Numbers: The $113 Trillion Unseen Hispanic Wealth Opportunity,” offers an in-depth look at the impact of the country’s fastest-growing demographic on … Read more
Despite the challenges journalism is facing — AI, misinformation, even the business models on which it was built — the next generation of journalists are bringing a commitment to truth, justice and integrity to their work. We surveyed new journalists to find out what they think about the future of journalism and how they might … Read more
The Latino Donor Collaborative has been tracking U.S. Latino representation in shows and films since beginning this longitudinal report in 2018. This benchmark provides an opportu nity for media platforms to grow, assess their strategies, and fill their companies’ gaps in Latino representation. Unfortunately, this report confirms there has been no significant increase in U.S. … Read more
By: Jessica E. Peña, Ricardo Henrique Lowe Jr., Merarys Ríos-Vargas Eight Hispanic groups reached a population of a million or more in the United States in 2020, including the Colombian and Honduran populations that reached that milestone for the first time in census history, according to newly released detailed 2020 Census data. While the Mexican … Read more
By: Jessica E. Peña, Ricardo Henrique Lowe, Jr. and Merarys Ríos-Vargas For the first time, the decennial census in 2020 prompted all respondents to provide detailed race and ethnicity responses. We also made improvements to question design, coding and processing, following extensive research and feedback from stakeholders and subject matter experts on detailed race and … Read more
By Santiago Solutions Group While past Hispanic generations often focused on assimilation with the general population, as the Gen Z Hispanic adult population grows, a dominant trend is emerging. Hispanic GenZ are becoming more comfortable reclaiming their heritage and engaging with Spanish and Bilingual content. We at Santiago Solutions Group view Hispanic Heritage Month as … Read more
Last year’s LDC U.S. Latino GDP Report reflected a U.S. Latino economy valued at $2.8 trillion in GDP. This year’s report shows the U.S. Latino economy has continued its remarkable growth and is now a $3.2 trillion economy. It is, in fact, growing two and a half times faster than the non-Latino equivalent. To download … Read more
Jamaican reggae producers Steely & Clevie claim that many artists and labels infringed on their copyrights on a rhythm in their song “Fish Market” According to CNN, “The foundational drum beats come from Jamaican dancehall duo Steely & Clevie, composed of Wycliffe Johnson and Cleveland Browne, who co-wrote “Fish Market” in 1989. The heavily … Read more
By Cliff Campeau Virtually all advertisers have formal contracts in place with their advertising agency partners. Most of these organizations have reviewed industry association contract templates and engaged outside legal counsel to review and customize agreement terms and conditions to satisfy their expectations. To read more, CLICK HERE. Courtesy of Association of National Advertisers
