Agency
The Advertising Industry Is Doing a Gilded Age Reenactment and Nobody Wants to Talk About It
A long essay about markets that stopped being markets, the one corner of advertising that escaped the squeeze, and Jay Gould. (Interesting, but long read)
The Dating Economy Is Rewiring Value—And Multicultural Consumers Are Leading the Shift
Dating has always reflected the broader economy. But what we’re seeing now is different. This isn’t just inflation showing up on a dinner bill—it’s a structural shift in how younger consumers assign value to relationships, experiences, and themselves. By Gabriela Alcántara-Diaz, founder and President, Semilla Multicultural, Inc.
Cielito Lindo: The Soundtrack of Mexican Greatness
There is a song that every Mexican knows by heart. Not because anyone taught it to us in school. Not because it plays on the radio every morning. We know it because it lives in us—passed down not through lessons, but through living. By Luis Miguel Messianu
Gasoline Costs and Affordability Pressures in California: Impacts on Latino Households
This brief highlights the gasoline spending and transportation patterns alongside housing cost burdens to understand how rising gas prices are intensifying affordability pressures across Latino households in California.
The Cultural Visibility Gap: Why Multicultural Content is Missing from AI Recommendations AI Search
Millions of consumers now ask AI what to buy, where to travel, how to manage their health, and who to trust. But here’s the question most brands haven’t asked yet: when multicultural consumers ask AI for guidance, does your brand show up at all? If it isn’t, the reason may not be AI bias—it’s that the content ecosystem AI learns from has a gap.
Bilingual, Bicultural, Biliterate ,,,,,,,,
I believe Bicultural, bilingual and biliterate individuals often develop a kind of elite adaptability, and honestly, we're not talking enough about this. By Cynthia Correa - Storyteller Meets Creative Strategist
Republica Havas reveals The Child behind ‘A MINOR CRIME’ for Amigos For Kids
Children who grow up without protection, guidance, or love are nine times more likely to become involved in criminal activity as adults. Nine times. Yet, as a society, we often treat crime as an endpoint rather than a symptom. We invest heavily in prisons, courts, and enforcement, and those systems matter. But far less attention is paid to what comes before: in the home, in the child, in the family that needs support.
Republica Havas names Federico Hauri as Executive Creative Director
Republica Havas in Miami has named Federico Hauri as Executive Creative Director. The appointment reflects a new chapter in creative leadership as the agency, founded by Jorge A. Plasencia and Luis Casamayor, approaches its 20th anniversary and continues to expand its capabilities, deepen its presence across the U.S. and beyond, and deliver the kind of culturally intelligent, internationally minded creativity today’s leading brands demand.
REMEZCLA AND CASANOVA//McCANN LEAD 2026 HMC STRATEGIC EXCELLENCE AWARDS WINNERS
The Hispanic Marketing Council (HMC) announced the winners of the 2026 HMC Strategic Excellence Awards Powered by Collage Group at its Annual Summit in New York City. Remezcla Agency was awarded Grand Prix for Major League Baseball’s “Baseball Origin Stories” campaign, while Casanova//McCANN earned Best in Show for Nestlé Coffee mate’s “The Last of the Non-Cafecito Lovers.”
A Pearl at 30: The HMC Annual Summit Delivers a Powerful Message
There is something that happens when an organization reaches 30 years. The early urgency that once had to fight for a seat at the table gives way to something steadier, more refined: the quiet confidence of a movement that knows its worth. That was the energy at the 2026 Hispanic Marketing Council Annual Summit, held April 22-23 at Convene Midtown West in New York City. Like a pearl formed layer by layer over time, the HMC has grown stronger, more resilient, and more valuable with each passing year, and 2026’s gathering was proof of that.
The 2025 Official LDC U.S. Latino GDP Report™ – Part Two
The U.S. Latino GDP Report 2025 Part Two expands the nation’s most cited Latino economic analysis with state-level GDP data, 2030 forecasts, Mexican American GDP, and immigrant GDP—plus macro scenarios that quantify the costs of changes in workforce. Produced by the Latino Donor Collaborative (LDC) with research by W. P. Carey School of Business at Arizona State University and sponsored by Wells Fargo, Part Two shows where growth accelerates, how consumption patterns reshape markets, and why Latino workers remain essential to U.S. competitiveness.
Honda Drivers Listen Most To AM/FM Radio
To build an auto dealer brand, one must target current brand owners and those who drive the competition. Among mass market auto brands, JD Power reports Honda has the second highest loyalty rate of 55%. Among mass market SUV brands, Honda ranks highest for the second consecutive year with a 62% loyalty rate, according to JD Power.
Whose Perspective Shapes Your Intuition?
Marketers trust their instincts. In many cases, we have to. Teams are making fast decisions with incomplete information, competing opinions, tight timelines, and signals coming from every direction. By Danielle Spikener - Marketing Leader @ KraftHeinz
The 2026 AI Index [Report]
As AI continues to advance rapidly, the question becomes whether the systems built around it can keep up. Governance frameworks, evaluation methods, education systems, and the data infrastructure needed to track AI’s impact are struggling to match the pace of the technology itself.
Consumers Struggle with Fragmentation Fatigue
The average US internet household has 5.3 streaming subscriptions. Consumers face growing complexity in finding where to watch specific content across services. The question is no longer whether content is available, but whereit lives. By Elizabeth Parks
AI Among Hispanics: What the Data Shows, and What It Doesn’t Yet Understand
AI adoption has moved quickly across the U.S., and Hispanics are part of that momentum. But looking at adoption alone misses the more important question: how well are these tools actually understanding the people using them? By Maria Lucia Parra
What Radio Listeners Told Us About Their Social Media Habits
Social media shifts fast. What worked for your audience last year might not work now, which is why we regularly check in on where radio listeners actually spend their time online.
The Latina Expo National Tour 2026 Expands
The Latina Expo announced the expansion of The Latina Expo National Tour 2026, bringing its dynamic, large-scale experiences to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago.
ANA CEO Bob Liodice to Step Down
The Association of National Advertisers (ANA) announced that CEO Bob Liodice will step down at the end of 2026, concluding a 31-year tenure with the organization, including 23 years as chief executive.
