Ad Agency
The Vida Agency forms Advisory Board
The TVA Advisory Board will be a source of independent, executive-level business expertise and mentorship to steer continued growth and profitability for the company. The following inaugural members were carefully curated to provide seasoned insights on finance, strategy, operations, and business development to help scale the agency effectively and efficiently.
Elizondo named CCO at Conill
Conill announced that Veronica Elizondo has been promoted to the role of Chief Creative Officer, joining the agency's executive team effective immediately. She most recently served as Executive Creative Director of Conill's Toyota business and was deeply involved in new business initiatives.
Top 5 Things for Ad Agency Leaders to Know Now
There were so many important things to discuss this week that we couldn't pick just one. Instead, we're trying something a little different, focusing on the top five things that moved us this week—and all are valuable for agency leaders to know. By Mark Duval - The Duval Partnership
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.
Why Agencies Need To Take Back The Right To Show Work
Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work? By Mark Duval - The Duval Partnership
Henao named Chief Operating Officer at WOW MKTG
WOW MKTG announced the promotion of Betsy Henao to Chief Operating Officer (COO). Betsy will oversee all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity.
de la Cruz celebrates 37 years of progress, achievements and sustained growth
de la Cruz agency in San Juan Puerto Rico, affiliated with the multinational Ogilvy, celebrates more than three decades of vision, innovation and evolution in the communications, marketing and advertising industry. With 37 years to its credit, the agency expands its footprint by expanding its services and opening new offices.
An Agency Perspective on Talent Recruitment & Retention Strategies Reporting & Analytics [REPORTS]
Recruiting and retaining talent has become one of the most pressing topics for agencies and marketers alike. As a result, it is sometimes challenging to determine a suitable candidate for any given position given the wide range of candidate expertise.
5 Things For Agencies To Know About Pricing Strategy
Agencies are facing a perfect storm of conditions, including rising costs, declining new business opportunities, and clients asking them to (once again) do more with less—despite stretched budgets and resources.
Kellogg Company Recognizes Captura Group for Diverse Partner Investment and Support
Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021.
Betances named Director of People and Engagement at Republica Havas
Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more.
Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record
Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer.
Guidelines for Diverse Media Suppliers
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.
Alcazar named EVP Managing Partner & Executive Creative Director of 305 Worldwide
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency.
Finding Agency Opportunities Amid Challenging Economic Conditions
Much discussion has occurred on the outlook for agencies since we last wrote about the changing economic headwinds. It’s time to revisit the topic and layer on some additional considerations, with a focus on what agencies should be doing now. By Mark Duval - The Duval Partnership
Republica Havas Health launches
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans.
LATIN2LATIN MARKETING + COMMUNICATIONS announces promotions
Following the constant and consistent growth within the marketing field, Latin2Latin Marketing + Communications (L2L) has announced the promotions and appointments of several of its executives in key positions, under the administration of Arminda Figueroa, CEO and Founder of L2L.
Marketing facing “worst-ever” talent crisis
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, MediaSense.
PROCUREMENT still a thorny issue for Marketers & Agencies [REPORT]
There’s good news and bad news in the world of marketing procurement, according to a new report from the ANA.
Chispa names Sensis as PR Agency of Record
Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations.
