Ad Agency
Agency rosters face ongoing reform and revamps
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.
Evolution of the Advertising Agency Business [INFOGRAPHIC]
4A’s R4A's Research Exclusive Content logo research illustrates ad agency employment, growth in agency revenue, fastest growing ad hubs, share of advertising expenditure by medium, and more to keep you abreast of agency trends.
Clock Watchers No More
“Companies Want Lawyers to Kill the Billable Hour," reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled "Wary Marketers Sour on Billable Hours." Could it be that the hourly is rate is finally, at long last, marked with an expiration date?
Why the agency selection process is broken – and how to fix it
Something is rotten in the state of advertiser-agency relationships – indeed, several things are rotten – and this is manifested most clearly in the broken agency selection process. Reviewing prospective agency partners is now too onerous, costly, and time-consuming on both sides. Selection criteria are dominated by costs saved rather than value delivered. In many cases, there’s been an erosion in trust between advertisers and their agency partners.
Innovation Español launches
San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.
Underspending in 50% of Media Plans Jeopardizing Maximum ROI [REPORT]
According to the report, about half of marketers are not spending enough in a channel to get maximum ROI. While a poor ROI might cause brands to pull back on spending, Nielsen found that spend often needs to be higher to break through and drive returns. Nielsen's "50-50-50 Gap" states that while 50% of media plans are underinvested by a median of 50%, ROI can be improved 50% with the ideal budget.
When Agency Values & Politics Impact New Business
Between climate change, DE&I, and now abortion rights, many agency leaders are having more conversations about what their values are — and how those values are reflected. By Mark Duval - The Duval Partnership
How to Build a Disruption-Proof Agency From a Foundation of Fresh Consumer Data [REPORT]
What is your agency doing to prevent client churn, grow existing clients, and keep up with a disruption-ridden consumer landscape? Today’s most successful agencies rely on the freshest data to crank out high performing campaigns, dominate new business, and stomp out silos – especially amid disruption.
Omnicom Group publishes DE&I Report
Omnicom Group released its first stand-alone diversity, equity and inclusion (DE&I) report. The report, "Responsibly Relentless: Equity for All," outlines the company's key areas of focus for DE&I and includes 2021 U.S. diversity metrics, key performance indicators (KPIs) and our strategic framework to ensure DE&I permeates all business operations, employee and client experiences, and partnerships.
Recession looms. Marketers, you know what you should do, right?
Let me put this as simply as I can. Recession is not a one-size-fits-all event. How brands, sectors, and countries fare varies. If you brand is in decent shape, stay the course. If not, it is time to consider alternative strategies. And if you want a more detailed refresher than this, read on. By Nigel Hollis
What Agencies Need to Know As We Face Economic Headwinds
What should agencies keep in mind amid inflation, rising interest rates, and uncertainty about the future? Here’s what’s going on in Adland and how you can prepare.
To Amplify Connection and Cultural Relevance Across Its Brands, Pernod Ricard USA Appoints Multicultural Agencies
Pernod Ricard USA announced it has selected four agencies to support its storytelling and marketing efforts, to better represent Black, Asian American Pacific Islander (AAPI), LGBTQ+ and Hispanic/Latino communities across the U.S. — Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency.
Do you need to review your incumbent agency? If so – don’t launch a pitch
This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to help drive optimal results for TrinityP3 clients. Do you know what I love? I love being able to recommend to a client that a pitch is not the answer.
Emigdio Rojas Named Managing Partner at Simplicity
Simplicity announced the appointment of Emigdio Rojas as managing partner to lead its operations in the United States.
Latin2Latin Marketing + Communications alliance with Digo Media
Latin2Latin Marketing + Communications (L2L), and Digo Hispanic Media Group (Digo), announced their alliance and partnership, consolidating strategic marketing and communications services with the support of their digital proprietary platforms and artificial intelligence to meet the needs of this hyper-growth segment.
What is a Good Prospect Experience, and Why Do Agencies Need It?
Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But what does that mean exactly, and why should agencies care about it? By Mark Duval - The Duval Partnership
What must marketing provide for agencies to make sound business decisions on pitching?
The recent demands of marketers have been for agencies to be more transparent, particularly in their media dealing on behalf of their clients. ISBA and the ANA were vocal in their demands for greater transparency. But it will be interesting to see how marketing and particularly procurement respond to the demands of agencies to be more transparent and accountable in their agency selection process, which should be a cornerstone of the IPA and ISBA Pitch Positive Pledge.
The Vida Agency awarded Seattle’s SDOT Transit Plus Multimodal Corridor Outreach Contract
TheSeattle based Vida Agency (TVA) was chosen by Seattle Department of Transportation (SDOT) to lead a multi-year Transit Plus Multimodal Corridor Outreach contract. Led by TVA, the collaborative team to help SDOT improve mobility throughout the completion of RapidRide H Line Delridge, Route 7, and Route 44 will also include ECOSS, Black Stax, Equitable Future, and Andromeda
Saif Ishoof named Innovator in Residence at Republica Havas
Republica Havas announced that Saif Ishoof, founder of Lab22c, has joined its team as Innovator in Residence. The Miami-based agency is also announcing new work with eco-conscious blockchain company Algorand and with the global tech event eMerge Americas.
Isaac Mizrahi named CEO of ALMA
Modern culture agency alma has named Isaac Mizrahi as the agency’s Co-President and Chief Executive Officer. Previously serving as COO, Mizrahi will continue to lead the agency’s overall growth, building on its recent success and new business wins, including 18 new partners which have been added in the last 18 months.
