Ad Agency
Winning With a Template
In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person in the new business role. We are often asked by agencies how they can best prepare a customized written response without building everything from the ground up each and every time. Below I’ll highlight three tips to help optimize your new business approach so you’re not reinventing the wheel for every race.
2023 Media and Entertainment Industry outlook [REPORT]
Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But the real story for 2023 is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem. Successful companies will likely develop strong visions that span these sectors and pull their entire industries forward.
The missing conversation
Agencies are a vital part of any effective marketing organization but all too often the right questions aren’t always asked in these partnerships.
Lopez Negrete Communications and Hyundai Motor America create First Branding Campaign Aimed at Both Hispanic and General Markets
Lopez Negrete Communications and Hyundai Motor America announce first-of-its-kind anthemic brand work aimed at showing that no matter how far apart we might be, how different we may be, where we go or where we came from, it is the miles we spend together that are worth treasuring. The Las Millas que Nos Unen or The Miles that Unite Us campaign was originally created for the Hispanic market, but Hyundai observed its emotional relevance resonating across all audiences and selected it for the general market as well.
FTC Proposes Rule to Ban Noncompete Clauses, Which Hurt Workers and Harm Competition
The Federal Trade Commission proposed a new rule that would ban employers from imposing noncompetes on their workers, a widespread and often exploitative practice that suppresses wages, hampers innovation, and blocks entrepreneurs from starting new businesses. By stopping this practice, the agency estimates that the new proposed rule could increase wages by nearly $300 billion per year and expand career opportunities for about 30 million Americans.
Advertisers believe they are still getting great value from their agencies post pandemic
According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, value perceptions – “agree somewhat” and “agree strongly” – are up 19 points.
Agencies and New Business- Searching for a Pot of Gold
The year starts full of optimism and hopes that the new business world of vagaries, misdirects, and illusions will suddenly transform into a new world with a rich bounty for the taking. By Steve Boehler - Founder of Mercer Island Group
2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD
HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.
New Business Pitch Concerns with the 4A’s Matt Kasindorf
A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about priority concerns in new business pitching. The report revealed some significant areas of misalignment between brands and agencies, which are ripe for improvement. By Mark Duval - The Duval Partnership
2022 Global End of the Year Forecast [REPORT]
In a world beset by economic uncertainty, advertising has been thrust into the spotlight as a sort of bellwether for Big Tech and retail commerce. Held up to that light, the narrative surrounding the health of the global advertising economy is not altogether negative. We now believe that global advertising growth for 2022 will be 6.5%, excluding U.S. political advertising. This is lower than our June forecast when we estimated 8.4% growth; however, this is primarily the effect of lowered China expectations. Ex-China, growth is forecast at 8.1% for 2022.
d expósito & Partners taps Andy Checo to Lead PR and Social Media
d expósito & Partners (DEX) announced the addition of Hispanic PR industry veteran, Andy Checo, as managing director of the agency’s PR and Social Media practices. Checo brings to the agency over 20 years of specialized experience in connecting brands to diverse audiences, with specific expertise in the must-win US Hispanic market; a business imperative for any brand.
Agencies feel comfortable being honest with clients
Agencies are increasingly comfortable with being honest with their advertiser clients when it comes to performance evaluation, according to new research from the World Federation of Advertisers and strategic partner Decideware.
Roberto Orci joins The Ant Society
Veteran ad agency executive, Roberto Orci, has joined multicultural agency The Ant Society as Managing Partner. He is joining the award winning creative head Hans Castro-Gallo.
Pepe Aguilar named Executive Creative Director at GALLEGOS United
In this role, Aguilar will be based on the company’s Huntington Beach, California campus, and head up all creative on both campuses of GALLEGOS United, which is part of the independently owned UNITED COLLECTIVE communications group. He’ll also work closely with the leaders of fellow UNITED COLLECTIVE agencies, digital agency CANVAS United and public relations firm ROX United.
Marketing Relationship Survey: Agency-Client Relationship in 2022
For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.
A change in conversation about advertising
As the global media market evolves, businesses' views on advertising are shifting from being perceived as a cost, to a strategic benefit. Even though high inflation and increased competition are challenging the advertising industry, we uncover why brand building and maintaining media investments is crucial in times of economic downturn.
Republica Havas wins Seven Awards at El Ojo de Iberoamérica, Including Two Gold Ojos
Republica Havas took home seven awards across four categories, including two Gold Ojos, at international awards festival El Ojo de Iberoamérica. Additionally, the agency’s Chief Creative Officer (CCO), Tony Waissmann, was named Best Creative of the Year for Argentina. Waissmann joined Republica Havas as CCO in April 2022, relocating to Miami from Buenos Aires.
Havas Media Group North America launches Multicultural Media Practice
Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S.
How We Talk About the Outlook for Ad Agencies Matters
There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many negative projections, and the cumulative effect was a little deflating. And it could be just a coincidence, but conversations and opportunities seemed to become more hesitant, too. By Mark Duval - The Duval Partnership
erenzia beauty selects BeautifulBeast
Independent agency BeautifulBeast is collaborating to launch a new beauty brand: erenzia beauty.
