Ad Agency

Sensis received a task order from the FDA Center for Tobacco Products to develop and execute a public education campaign to curb tobacco use among 12- to 15-year-olds in rural areas. This is the agency’s first project under a contract awarded by the FDA in July.

Hispanic creative and PR duties for Heineken previously Vidal Partnership are being re-assigned.

In a new announcement that confirms a wave of hires of high-level executives at d expósito & Partners, LLC, the agency welcomed Donald Davis, who has acted as a key player on the general market media scene throughout his successful career. Mr. Davis becomes Director of Media Services, informed Gloria Constanza, Partner/Chief Contact Strategist.

República announced that it selected Strong Women, Strong Girls (SWSG) as the inaugural recipient of the Repúblicares pro-bono initiative.

Millennials are also the most multicultural American generation. Forty-three percent of Millennials identify as a race or ethnicity other than white as compared to 38 percent of Generation X and 26 percent of Baby Boomers. Nearly one-quarter (21%) of Millennials self-identify as Hispanic and 62 percent of Millennials agree that their cultural or ethnic heritage is an important part of who they are.

Dieste Inc. announced the departure of its President and Chief Creative Officer, Aldo Quevedo. Paco Olavarrieta, Dieste’s Chief Content Curator since July 2011, will assume the position of Chief Creative Officer of the agency on January 1st.

d expósito & Partners announced that Leo Olper and Mauricio Galván have joined the Agency as Partners. “They will be adding depth and strength to an already successful team,” says the Agency in its announcement. Mr. Olper has joined the Agency as Partner/Business Development and Integration Officer and Mr. Galván has joined as Partner/Chief Creative Officer.

Grupo Gallegos announced the hiring of Andrew Delbridge as the agency’s new Chief Strategy and Engagement Officer, effective November 12, 2012. He will be a member of the agency’s management team, overseeing the planning and engagement departments and reporting to CEO John Gallegos.

Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head, in the New York office.

As the United States Marine Corps readies to celebrate its 237th birthday on November 10, the Marine Corps announces the launch of its diversity officer campaign in collaboration with its advertising firms, UniWorld Group and JWT.

Alma took home the most honorable mention of Grand Prix in two separate categories: Significant Results and Radio, for Rosetta Stone and McDonald’s, respectively at the ANA (Association of National Advertisers) Awards for Multicultural Excellence.