Business

In response to the widespread devastation caused by Hurricane Sandy, Spanish Broadcasting System, Inc. (SBS) and 22 major market radio stations and national television network, MegaTV will air a live benefit radio/telethon starting Wednesday November 7th, 2012 at 6 a.m. (ET/PT/CT). The three day-long radio/telethon will target the collection of food products, clothing, medicine and household goods for distribution to the victims of Hurricane Sandy

The radio/telethon “Hispanos Unidos” (Hispanics United) will be broadcast from local SBS studios in the major cities of New York, Los Angeles, Chicago, San Francisco, Houston, Miami and Puerto Rico. It will air live nationally.

As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results. By Gene Bryan / HispanicAd.com — available on El Blog

Despite uncertainty around how the Presidential Election will impact the economy and consumer spending, retailers are confident headed into the holiday season. According to a recent BDO USA survey, chief marketing officers at leading U.S. retailers expect a 3.7 percent increase in holiday comparable store sales. This marks the survey’s most optimistic forecast since 2007 when CMOs projected a 5 percent increase in comparable store sales.

Entravision Communications Corporation announced a new management structure which will strengthen the company’s ability to capitalize on its media platforms serving Latino audiences and communities and improve operating efficiencies. The structure reflects the continued expansion of the company’s digital, mobile and marketing services to complement its core television and radio assets.

Two thirds of family firms around the world have grown their sales in the past year, and even more are confident that their ambitious growth targets for the next five years will be met.

It’s widely understood that larger, traditionally denser Designated Market Areas (DMAs) notch up the largest retail expenditure dollars. Los Angeles, Chicago, Philadelphia, San Francisco and Boston have all topped the $80 million dollar mark for retail through Q2 2012.

Most Puerto Ricans may not speak the world’s language of business ‘very well,’ but at least they want to. You’ve probably heard of the Digital Divide, or the significant gap between workers and citizens able to easily work with computers and digital devices, and those who can’t. With so many jobs nowadays demanding digital skills, the divide has essentially locked a high number of Puerto Ricans out of the labor force.

When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue.

Here were two major media companies about to go after the ever-burgeoning bicultural, bilingual Latino. And I was pleasantly surprised to hear that the new network would be in English. But when I heard the new network would be based in Miami I began to wonder whether the parties were really serious about their stated mission. While Miami can certainly benefit from getting 350 new jobs (”new” would have to be suspect since Univision is based in Miami), I thought that establishing the new venture in Miami might actually undermine the entire proposition.

Published by Manny Gonzalez — Available On HispanicAd.com El Blog

Human capital professionals are struggling to meet the needs of an-ever changing global business landscape. As global markets and technology evolve, “people processes” are failing to keep pace. While tremendous strides have been made over the past decade in areas like workplace diversity and flexibility, the human capital function has largely lagged behind in effecting organizational success.

Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent.

It’s far too early to talk about predictions for next year, but if I were starting the conversation about 2013 I’d say next year is all about three things: data, mobile and TV.

Univision Communications Inc. unveiled a new brand identity, symbolized by the introduction of a new logo that signifies its growth and transformation, and celebrates the culture of innovation built over the company’s 50-year history.

For sales in 89 categories across five key departments (food, beverages, alcohol, health/beauty and homecare), Nielsen is forecasting spending for November and December, 2012 to reach $98.3 billion. Nielsen expects dollar sales to increase 2.3 percent and unit sales to remain generally flat (0.1%).