Business
2024 Global Ad Spend To Grow By 4.6% And Defines A New Era Of Brand Investment Metrics [REPORT]
The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022). However, media price inflation continues to have a significant influence on growth, with global advertising spend at constant prices projecting a 2024 increase by only 2.5%, when compared to 2023 spending.
Luis Fernández named Chairman of NBCUNIVERSAL TELEMUNDO ENTERPRISES
Cesar Conde, Chairman of NBCUniversal News Group, announced the appointment of Luis Fernández, an innovative leader in news, sports and entertainment media, to be Chairman of NBCUniversal Telemundo Enterprises.
TelevisaUnivsion tries to extend payment of DEBT DUE
In their last earnings call, TelevisaUnivision has put forth a maneuver to extend the due date of their upcoming debt payment in 2025. TelevisaUnivision owes $9.8 billion in long-term debt outstanding. The current debt payments due in 2025 is $1.04 billion and an additional $1.9 billion term payment will due in March 2026. The move is necessary; extend debt payment due dates, increase sales and cost efficiencies to position the company for sale to interested buyers in the near term.
DIGITAL ADVERTISING REACCELERATED IN 2023 MAJOR EVENTS WILL FUEL TRADITIONAL MEDIA IN 2024
The winter update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $853 billion this year, growing +5.5% growth vs. 2022. 2023 ended up stronger than anticipated by MAGNA in its mid-year forecast update (June 2023: +4.6%) as second-half digital ad sales accelerated by +6.3% yoy following a weak first half (1Q23: +2%, 1H23: +4.7%) thanks to economic stabilization and easier comps.
How Retailers Can Make Better Connections with More Shoppers
The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact information (usually email addresses) to get in front of net new shoppers and hit acquisition goals without any focus on the relevant data that can help them turn those email addresses (read: shoppers) into first-time buyers.
Who is productive, and who isn’t? Here’s how to tell.
More than 50 percent of workers say their productivity is down. Managers who understand what motivates different types of workers can boost their engagement and help them find more satisfaction at work.
Ariel Alternatives/ Project Black purchases majority stake in My Code
Private investment firm Ariel Alternatives, LLC (“Ariel Alternatives”) and My Code announced the completion of a strategic transaction. Ariel Alternatives’ Project Black (“the Fund”) has acquired a 58.5 percent stake in the Company from existing shareholders Falfurrias Capital Partners, My Code management and employees, and other investors, at an enterprise valuation of $400 million, based on current and future performance projections.
Immigrant Archive Project launches Legacy Film Division
Capturing the essence of families' unique stories has always been our passion, and now, we're taking it to the next level with our dedicated Legacy Film Division.
Steven Wolfe Pereira named Chief Client Officer of TelevisaUnivision
TelevisaUnivision President of U.S. Advertising Sales and Marketing Donna Speciale announced the appointment of Steven Wolfe Pereira to Chief Client Officer, a newly created role designed to accelerate the company’s client relations for more brands to engage with U.S. Hispanic consumers authentically in-language and in-culture.
Beyond belt-tightening: How marketing can drive resiliency during uncertain times
With the economy still sending mixed signals, it’s no great surprise that companies are feeling skittish and cutting costs. Unfortunately, the marketing budget is often the first to go. In December 2022, we surveyed nearly three dozen chief marketing officers (CMOs) of major North American consumer companies. On average, they told us that their company boards demanded an 8 percent reduction in marketing expenditures over the previous 12 months. In some cases, marketing budgets were cut by as much as 10 to 20 percent. One large public company even slashed its marketing budget by more than 20 percent.
Uncovering culture: A call to action for leaders [REPORT]
Uncovering culture explores the ways and extent to which US workers “cover”—that is, downplay known disfavored identities to fit into mainstream corporate cultures. This research questions orthodoxies of authenticity and power, including perceptions of psychological safety, to meaningfully move towards equity and belonging in the workforce.
The Ultimate CEO KPI Cheat Sheet [INFOGRAPH]
To be a world class CEO, you can’t just focus on business KPI’s…
Retail Principles for Artificial Intelligence [WHIEPAPER]
The National Retail Federation released its Principles for the Use of Artificial Intelligence in the Retail Sector to support the industry’s artificial intelligence (AI) governance and strategic planning. Developed through its Center for Digital Risk & Innovation, the principles encourage appropriate and effective governance of AI, promote consumer trust, and facilitate ongoing innovation and beneficial use of AI technologies.
How Race, Age and Gender Shape Attitudes Towards Mental Health [REPORT]
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
Differences Between B2B and B2C Marketing
Marketing is a dynamic field that adapts to the unique needs and behaviors of its target audience. Two primary segments in the marketing world are Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. While both share common principles, they have distinct characteristics and strategies tailored to their respective audiences. Here are some key differences between B2B and B2C marketing and how understanding these distinctions is essential for successful marketing campaigns.
2023 Holiday Sales Will Have a ‘Whole New Set of Dynamics’
There has been a shift in spending from goods to services that could affect holiday retail sales as consumers who stayed home during the pandemic are venturing out again for travel, entertainment and restaurant dining.
8 Strategies for Growth for Customer Acquisition
Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.
US holiday shopping 2023: Consumer caution and retailer resilience
After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending habits have challenged efforts at curbing inflation—finally pull back?
The power of partnership: How the CEO–CMO relationship can drive outsize growth
Amid a challenging macroeconomic environment and rapid change, CEOs are searching for the next engine for growth. The answer may be right in front of them: a redefined and reinvigorated relationship with their CMO.
