Agency
TelevisaUnivision acquires rights to Latin American Music Awards from Dick Clark Productions
TelevisaUnivision has acquired the rights from dick clark productions to the Latin American Music Awards (Latin AMAs), the biggest cultural celebration of contemporary Latin music.
Perez named SVP of News Production at Notices Telemundo
Noticas Telemundo announced the appointment of John B. Perez as senior vice president of news production. Perez joins in a newly created role to oversee all production and technological operations at the award-winning news organization.
Why Agencies Need To Take Back The Right To Show Work
Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work? By Mark Duval - The Duval Partnership
Six tips and best practices to drive better ROI outcomes
The fragmented media landscape and sheer volume of new platforms, channels and services has made tracking ROI increasingly complex for marketers. And, while technology to engage, measure, optimize and prove ROI has never been more plentiful, only 54% of global marketers say they are confident in their ability to measure full-funnel ROI.
How to build a resilient marketing strategy and make the case to keep your budget
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments.
CMO Compensation Surges To New High [REPORT]
The report, which outlines CMO compensation and hiring trends amongst businesses with up to 500 employees, reveals that the pandemic pressured organizations to source marketing leadership, and, coupled with a candidate-short talent pool, has stoked an already competitive landscape for hiring.
Workplace Inclusion as a key factor in the US Latino population choosing and staying at a job
The Latino population is one of the fastest growing demographics in the US participating in the labor market at higher-than-average rates. They accounted for approximately 80% of workforce growth from 2010 to 2017, and they are expected to represent nearly one in three working-age Americans by 2050. Bain & Company research has found a culture of belonging and feeling included at work key to employee retention and success, but only approximately 25% of Latinos say they feel fully included at their workplaces.
NBCUniversal Telemundo Enterprises launches “El Futuro lo Escribes Tú” to inspire a new generation of Latinos
NBCUniversal Telemundo Enterprises announced the launch of its new Hispanic Heritage Month campaign “Be The Next Story Told” (“El Futuro lo Escribes Tú”), a multiplatform bilingual initiative that highlights the monumental contributions of Hispanics in the U.S. while inviting a new generation of Latinos to write the next chapters of American history. To be rolled out across the entire NBCUniversal portfolio for the second year running, this year’s campaign theme is a call for Latinos to embrace their innate talent and desire to succeed, seek new achievements and power through the open possibilities that lie ahead
NFL “POR LA CULTURA”initiate
The National Football League is celebrating Latino Heritage Month with the season-long campaign “Por La Cultura” (For the Culture), which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community.
2022’s Most & Least Diverse States in America
To determine where the most idea and identity exchanges have occurred at the highest level in the U.S. – and where the population is relatively more homogeneous – WalletHub compared the 50 states across six key categories: socio-economic, cultural, economic, household, religious and political diversity.
Expedia launches first ad campaign targeting US Hispanic Travelers
This week Expedia unveiled its new ad, "Maracuyá," featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the "maracuyá," or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault's voiceover reminds travelers of the unique benefits of traveling with Expedia.
National Pork Board reinforces pork’s nutritional value to Latinos
The National Pork Board is celebrating Hispanic Heritage Month with celebrity ambassador couple Jorge Bernal (TV personality) and Karla Birbragher (celebrity stylist) with their newest platform – Ponle Pork. The ambassadors, along with six content creators from key Hispanic markets, will reinforce pork's superior nutritional value by showcasing exciting ways to add this protein to any meal.
Education and community enrich the hybrid experience [REPORT]
When we first unveiled Flex with Purpose, our hybrid workforce model that blends remote, hybrid and on-site teams, we knew that a strong foundation in diversity, equity and inclusion (DEI) was critical to its success.
Digital media trends
Led by Gen Zs and Millennials, consumer behavior is shifting: People are looking for more personalized, interactive, and immersive experiences. What are the implications for the M&E industry?
In the search for growth, what’s a media seller to do?
The importance of brand awareness and new customer acquisition elevated this year among the marketers surveyed for Nielsen’s 2022 Annual Marketing Report, but there isn’t a marketer on the planet who’s not laser focused on growing their return on investment (ROI). For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been higher, which adds new layers of nuance on the road to finding new growth.
HairClub commissions Salsa Queens Celia Cruz’s Wig for Hispanic Heritage Month
In honor of Hispanic Heritage Month, HairClub and the Celia Cruz Foundation are teaming up to pay tribute to "La Reina de la Salsa" (The Queen of Salsa) Celia Cruz. HairClub President and CEO Mike Nassar announced the commissioned of a commemorative certified replica paired with an NFT design of Cruz’s wig to be auctioned in New York during the week of her birthday, which falls on October 21. Through the Celia Cruz Foundation, HairClub donations will total $40,000 towards music and cultural programs.
GENRE-BENDING LATIN MUSIC, DIVERSITY & INTERSECTIONALITY REIGNED AT YALE’S BULLDOG BASH
In the midst of historic buildings and pathways that have been walked upon by former presidents, thinkers and global leaders, pulsating music, Afro-Latino beats, colorful lights and raised hands punctuated Bulldog Bash, an all-campus student celebration of music and cultural immersion sponsored by the Yale College Dean's Office in collaboration with Yale Schwarzman Center and Yale Hospitality. After a two-year hiatus due to the pandemic, this year's event focuses on music and culture from the Latin American diaspora and features some of today’s most compelling artists in and beyond the Latin music space.
SVOD and AVOD: the future will end in tiers [REPORT]
The TV and video market is entering a new period of hybrid models as they expand upon a central chapter from The Future Viewing Experience
The shape of consumer spending
Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential global recession.
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
There’s no delicate way of putting this: a lot of contemporary advertising is crap. Particularly digital advertising. I mean, let’s be honest here, do you use an adblocker? I ask people in advertising this a lot; more often than not, they admit they do. They spend all day making ads but they’ve gone and downloaded a browser extension so they don’t have to see any ads themselves. Even if you don’t personally use one, the fact that an estimated 40% of internet users utilize an adblocker is a real indictment of the industry.
