Agency

Manuel Delgado – CEO of AGUA Simply put, the American Dream is the only reason why Hispanics are here. The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We’re here because we can work here. There are as many journeys to the US as there are Hispanics.

Dubbed “Aroma de Amor,” the web-only Spanish-language novela seeks to connect with consumers while entertaining them with original content, the company notes. Featuring love, friendship, and royalty wrapped into a storyline that puts Gain front and center, the novela features actors Melvin Cabrera, Gabriela Vergara, Fernanda Romero, and Angie Russian.
BY Adam R Jacobson, for HispanicAd.

This issue takes a deeper look at how Hispanic shoppers seek out experiences in-stores and leverage their mobile devices to find information at the shelf. In addition, differences are noted when it comes to seasonal shopping periods and the types of products they are buying, which includes when they prioritize name brands versus private labels.

Mother’s Day is almost upon us – a time for celebrating all that mothers do for their families. With the goal of uncovering what the Hispanic parents of today are really like, Tr3s talked to Latino families as part of its 2012 research study coined “Hispanic Adult Millennials Living The Next Normal: Age Of Uncertainty”. By Insight Tr3s

DishLATINO, a subsidiary of DISH Network, LLC., has assigned additional strategic and creative duties in the U.S. Hispanic market and Puerto Rico to MARCA.

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces winners of the second annual U.S.H. Idea Awards. The award ceremony, which underscored Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising, took place the evening of April 30th, 2013 at the New World Center in Miami, FL, as part of the AHAA 2013 Conference, in partnership with Círculo Creativo.

When CEOs, CMOs, top marketers, industry movers and shakers, plus a formidable list of brands and companies all converge to celebrate the powerful influence of the Hispanic consumer on their bottom line, it is the marketing conference of the year. And it is at this conference that AHAA: The Voice of Hispanic Marketing, will honor Walmart with the first annual Marketer of the Year award.

I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC. The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing. For that reason, I was compelled to cover key highlights in this post. Here they go:

Available on HispanicAd.com’s El Blog

I recently posted a blog here comparing ethnic heritage and identity. Heritage refers to your familial, national, cultural, ethnic, or religious ancestry. Identity refers to the way that you view yourself. Now, the U.S. Census Bureau is planning to comingle these two categories in a way that could have significant implications for the Hispanic future. By Carlos E. Cortés / Unvision Insights