Agency

ZenithOptimedia predicts global advertising expenditure will grow by 3.9% in 2013, reaching US$518bn by the end of the year. As has been the case since the start of the economic downturn in 2007, this growth will be led by Rising Markets*, which we forecast to grow by 8.2% on average in 2013, while the Mature Markets grow by just 1.8%, weighed down by the eurozone crisis. Over the next two years, we expect growth to pick up in both Rising and Mature Markets, reaching 9.4% and 3.5% respectively in 2015.

This downloadable and easy-to-digest report, produced as a PDF for advertising, marketing, social media, and PR professionals who seek to increase their ROI by increasing their multicultural efforts, features insightful information and discussions of the key issues facing Hispanic media, advertising agencies, and marketing and advertising professionals. BY Adam R Jacobson – Hispanic Market Media Strategist

Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID. Ad-ID is the industry coding standard for identifying advertising assets across all media platforms.

Social networking sites have grown more important in recent years as a venue for political involvement, learning, and debate. Overall, 39% of all American adults took part in some sort of political activity on a social networking site during the 2012 campaign.

by Jose Villa / Sensis Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of these truths have faded as the market has evolved over the last 50 years, some continue unchallenged. But as anyone who is deeply involved in marketing to Hispanics today will tell you the market has evolved as quickly as it’s grown. Today’s modern Hispanic marketer understands everything we think we know about Hispanics has to be questioned

The bite mobile is taking out of desktop internet use keeps getting bigger. The Media Behavior Institute monitored US study participants and found that the mobile phone and tablet were drawing down the percentage of internet users who turn to the computer in a given week: The percentage on desktop slipped by 5 points between the six-month period ending in July 2012 and the six-month period ending in January 2013.

Telemundo Media announced the launch of multiple digital and social media initiatives in what represents its most ambitious effort to connect and engage with music fans during the broadcast of the 2013 Billboard Latin Music Awards airing tonight, Thursday April 25, at 7pm/6c live from the BankUnited Center at the University of Miami in Coral Gables, Florida. This year’s highly interactive initiatives include over six hours of live-streaming starting with the Red Carpet show, followed by a Social Media Reporter show presented by State Farm and Sprint’s Backstage Show. In addition, music fans will be able to tap the Awards show’s exclusive zeebox experience, participate in Pepsi and Trendrr’s “El Pulso”, take part in the show’s first-ever “Momento del Fan”, interact with Telemundo’s first Keek profile and view custom branded videos via Toyota’s mobile hub.

Over the past months, we have enjoyed several conferences that offer unique insights into specific segments of our Industry and are very important to the continued presentation and selling strategies of our Industry.

Imagine a beautiful new born baby zebra. Cute as hell. Picture her learning to stand up and she takes her first steps on a long journey towards greener pastures. There she goes. But this journey will not be easy, no sir. The baby zebra needs to avoid getting stampeded every time the herd wants to go in a different direction all of a sudden. By Mauricio Galvan / d exposito & partners.

The 2013 “Billboard Latin Music Awards Presented by State Farm” for the first time will also shine a spotlight on several talented new artists whose original creations celebrate the passion and culture of what the awards show has come to represent. Following a public call for entries, Telemundo Media and Billboard, in partnership with the Wynwood Art Community, have commissioned six young, rising artists to create original music murals inspired by different genres of Latin Music, entitled “The Art of Music” presented by State Farm.

Telemundo Media and zeebox announced a partnership encompassing the network’s second screen initiative to date, kicking off with the 2013 “Latin Billboard Awards Presented by State Farm” on Thursday, April 25, at 7pm ET/6pm CT.

The public’s knowledge of science and technology varies widely across a range of questions on current topics and basic scientific concepts, according to a new quiz by the Pew Research Center and Smithsonian magazine.

In our last two posts, we’ve highlighted how Hispanic young adults have been affected by the difficult economy and how they’re behaving differently as a result. Jobs can be tough to come by — and many entry-level positions don’t pay well. As Hispanic young adults seek more solid financial footing, they’re putting off the traditional rites of passage into adulthood like getting married. In the meantime, while focusing on career and money goals, they’re content to continue living at home with Mom and Dad. By Insight Tr3s