Agency

Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 percent year-over-year increase, and a strong second half in North America contributed to a 3.2 percent rise in global ad spending for the year. Overall, TV ad spending accounted for 62.8 percent of global ad dollars in 2012.

Casanova Pendrill (CP) announced that its President/ CEO, Ingrid Otero-Smart, will receive the 2013 Hispanic Marketing Achievement Award.

Mixto Music, a Miami-based music and audio production company serving the advertising, television, radio and film industries, announced that Paulina Vicencio has joined the company as Director of Business Development.

Círculo Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces extended deadline for the second annual U.S.H. Idea Awards. To accommodate the high demand of participants, entries will be accepted until Monday, April 22nd, 2013 at 6pm EST.

For recent or soon-to-be graduates, internships can be a valuable bridge to a first job. But securing one of these opportunities may be easier said than done, a new survey by The Creative Group suggests. Nearly six in 10 (58 percent) advertising and marketing executives interviewed said their agency or firm does not offer an internship program. Students who do manage to land coveted internships may receive more than just experience: Among companies that offer internships, 63 percent provide compensation.

Tr3s and SUBWAY restaurants join forces to launch their annual music-driven contest offering viewers nationwide the exclusive chance to win a coveted backstage role at the highly anticipated ‘LOUD and Unplugged Tour’ with Juanes.

Even as the economy improves, 94 percent of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, according to Deloitte’s 2013 American Pantry Study.

There was a time when size and scale provided a significant edge for the major U.S. consumer companies. Yet lately, many players in the fast-moving-consumer-goods (FMCG) space have been lapped by spry start-ups, innovative retailers and savvy niche brands.

Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does its viewing and purchasing power. Today’s 17-year-olds will play a significant role in the young adult segment of the future, which is why it’s crucial to get to know them now in order to better understand who they’ll be tomorrow.

Who are Today’s Teens?

We found an stunning quote in the article written regarding last week’s Hispanicize a Social Media EXPO and we quote …

To read more available on HispanicAd.com’s El Blog, HispanicCMO.com and HispanicPRpro.com

The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations firms, will hold its bi-annual conference in Santa Monica on April 18-20.The local PRGN member and conference hosts, VPE Public Relations (VPE), will commemorate its 25th anniversary with a dinner celebration on April 19 as part of the conference activities with Antonia Hernandez, President and CEO of the California Community Foundation, as keynote speaker.

Following a successful agency track record delivering double digit growth for another Valeant Pharmaceutical brand, Caladryl has New York and Denver based cultural agency XL Alliance as its Hispanic marketing partner.

We recently joined DTC Perspectives once again for its annual gathering of healthcare thought leaders at the DTC National Conference. Throughout the event we constantly heard that the consumer is core to everything DTC (direct-to-consumer) marketers do. Mediapost Ad Critic Barbara Lippert said that we should zero in on the insight that gives your message a “human touch.” Marketing Strategist David Meerman Scott suggested that we all focus on “buyer personas” versus product details when building our marketing campaigns. These are reasons why we thought it was important to spend some time talking about how to approach Hispanic consumers with messages relevant to them. The reality is, embracing similarities is as important as celebrating differences. By Eric Talbot / Univision Insights

Aflac introduced its latest Spanish language television commercial, Physical Therapy. The funny and informative ad debuts on local Telemundo, Univision, Telefutura and Estrella TV stations in Miami, New York, Los Angeles, Houston, San Francisco and Orlando. It will also air on two television networks in Puerto Rico and on radio stations in all of these same markets.

An InsightsOne survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely. Almost a quarter (23%) of Americans say they will do so after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two.

According to industry insiders, Marshalls has assigned US Hispanic advertising, marketing and creative responsibilities to Chicago based Lapiz.