Agency

Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social networking sites. For marketers, the report should be another clear indication that it is time to get serious about investing in the U.S. Hispanic digital market. By Lee Vann / Captura Group

This past week, we spent considerable time at the Hispanicize event in Miami Beach.

The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers. The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.

As the 4th event in the Hispanicize series, the event organizers have demonstrated that they can improve it from year to year, but need to stick to their core audience.

To read more available on HispanicAd.com’s El Blog, HispanicCMO.com and HispanicPRpro.com

Have you ever met an attractive person at a bar and exchanged numbers? Imagine if once this person has left the room, you start receiving hundreds of text messages detailing their sexual history — from various partners. Well, in a hidden camera stunt around several New York City bars, Wing created just that — with powerful communication that explores the potential risks of unprotected sex.

Mojiva released its “Tablets Rule” research report, an in-depth study of U.S. consumers’ behaviors and interactions with advertising on tablet devices. The report showcases how brand advertisers are increasingly centering all of their other forms of advertising around tablets, thus increasing metrics related to consumer engagement, click-through rates, video plays, social influence and mobile commerce.

The mainsails are being hoisted today on El Galleon as it begins its historic Viva Florida 500 Voyage on a route similar to Spanish explorer Juan Ponce de Leon’s 500 years ago. His arrival marked the beginning of a European presence in what is now the U. S. mainland and Florida.

The Global Information Technology Report 2013 assesses how well information and communications technology is being deployed worldwide to create growth and jobs and deliver social benefits.

Colondres will help extend Bumble Bee’s successful “BeeWell for Life” brand philosophy and encourage Hispanic consumers to exercise and live healthy and delicious lives.

Having previously spent almost 18 years on the agency side of the business, with many of those years spent handling consumer advertising for a number of the biggest brands in the world, I think I am qualified to say this: It’s a bad idea to split your business between multiple agencies.

In its ongoing efforts to help companies design and implement total market strategies, Latinum Network developed a Total Market Steering Committee of 15 market leaders inside the network, including PepsiCo Beverages, Hallmark and Quaker, among others. The cross-company collaboration is aimed at accelerating total market innovations, with a focus on consumer insights, media and agency services, and ROI and measurement.

Billboard announced the finalists for the third annual Billboard Latin Music Marketing Awards, sponsored by Telemundo and mun2. The awards recognize the integration of music and marketing by honoring agencies and labels that had successful campaigns during the past year and are a reflection of the new trends in Latin Music Marketing and new forms of innovation and creativity in the industry.

The Círculo Creativo of USA, as the official representative of the Cannes Lions Festival, announces the winners of its annual competitions “Young Creatives” and “NOT SO YOUNG CREATIVES” that selects the pair that will represent the U.S. Hispanic market at the 2013 Young Lions, as part of the Cannes Festival.

The Hispanic Association on Corporate Responsibility (HACR), released findings from its 2012 Corporate Inclusion Index (CII) and, for the fourth year in a row, there was an increase in total participation, with 55 companies taking part in the survey.

As April 15th approaches, everyone who has earned money this year is making sure they’ve given Uncle Sam his due. As a result, it’s that time of year for reflecting on matters of money — a particular concern for young adults, who have come-of-age during a recession and have been disproportionately affected by it. At an age when previous generations were establishing careers, starting families, and buying houses, today’s young adult is still await the expansive opportunities that were promised to them. For many – Hispanics in particular – those prospects have yet to appear. By Insight Tr3s

New research from Euromonitor International identified Argentina, Chile and Mexico as the top markets in per capita consumption of carbonates worldwide, making the region one of the most important worldwide for carbonate manufacturers.