Agency

Young Hispanics’ Changing Attitudes About Money

As April 15th approaches, everyone who has earned money this year is making sure they’ve given Uncle Sam his due. As a result, it’s that time of year for reflecting on matters of money — a particular concern for young adults, who have come-of-age during a recession and have been disproportionately affected by it. At an age when previous generations were establishing careers, starting families, and buying houses, today’s young adult is still await the expansive opportunities that were promised to them. For many – Hispanics in particular – those prospects have yet to appear. By Insight Tr3s

Largest Consumers of Carbonates.

New research from Euromonitor International identified Argentina, Chile and Mexico as the top markets in per capita consumption of carbonates worldwide, making the region one of the most important worldwide for carbonate manufacturers.

Risk in Review. [REPORT]

As companies continue to transform their businesses to succeed in today’s fast-changing global environment, they remain concerned about growing external market risks that can derail their strategic priorities, according to the new PwC US Risk in Review report entitled, “Global risk in the transformation age.”

Mercury Mambo to elevate DigaYGane.com.

ThinkNow Research selected Mercury Mambo to drive increased consumer awareness of DigaYGane.com.

Seven Crucial Leadership Conversations. [REPORT]

Success in most organizations depends on the commitment and talent of its workforce. According to Deloitte’s third annual Human Capital Trends report, Leading Indicators, C-level executives need to take a critical look at how their company’s talent is driving its business and address seven specific issues in order to remain successful over the next 18 to 24 months.

How Brands are Passed Down (and Up) between Generations.

Teens might prefer to hit their favorite stores with friends, but they’re not afraid to buy the same brands as their parents. In fact, teens think it’s cool to share a passion for a brand with mom or dad. We reached out to roughly a dozen teens, and they told us how their families influence each other’s shopping habits.

AHAA Continues to Grow List of Prominent Speakers for 2013 Conference

AHAA is pulling out all the stops for its 2013 Conference. With a strong agenda already jam-packed with C-suite leaders and industry experts, AHAA continues to add A-list speakers making this the marketing conference to attend.

Consumption of News in the Digital Age.

The study, which was conducted by InSites Consulting, surveyed more than 3,600 owners of digital devices in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France and the US in order to determine the growing impact of TV, smartphones, tablets and laptops on people’s news consumption habits. Survey participants were top income earners and owners of at least three devices amongst television, tablet, smartphone and laptop/desktop.

Just how Popular is YouTube?

When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.

American Latino Heritage Theme Study. [REPORT]

As part of the National Park Service’s mission to tell the full story of America’s history, the Service is releasing the “American Latinos and the Making of the United States: A Theme Study,” which focuses on the contributions of Latinos to our national heritage and culture.

ABSOLUT MEXICO celebrates The Spirit Of Mexico.

ABSOLUT VODKA announced its highly anticipated limited edition bottle design, ABSOLUT MEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays homage to Mexican culture and multicultural heritage.

MGSCOMM adds to The Team.

Manuel E. Machado, CEO/Co-Chairman of MGSCOMM, announced that Harry Redlich has joined the agency as Executive Creative Director and Fernando E. Bonet as Executive Vice President.

How should Brands deal with a Crisis? Order a Pizza.

What could make rushing to the airport, waiting in an endless security line, disrobing for a TSA pat-down, jamming your luggage into an overstuffed overhead storage bin, shoehorning yourself into a too-small seat, and spending several hours next to a chatty political junkie with a wet cough even worse?

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