Agency

Billboard Latin Music Marketing Awards announces Finalists.

Billboard announced the finalists for the third annual Billboard Latin Music Marketing Awards, sponsored by Telemundo and mun2. The awards recognize the integration of music and marketing by honoring agencies and labels that had successful campaigns during the past year and are a reflection of the new trends in Latin Music Marketing and new forms of innovation and creativity in the industry.

2012 HACR Corporate Inclusion Index. [REPORT]

The Hispanic Association on Corporate Responsibility (HACR), released findings from its 2012 Corporate Inclusion Index (CII) and, for the fourth year in a row, there was an increase in total participation, with 55 companies taking part in the survey.

Young Hispanics’ Changing Attitudes About Money

As April 15th approaches, everyone who has earned money this year is making sure they’ve given Uncle Sam his due. As a result, it’s that time of year for reflecting on matters of money — a particular concern for young adults, who have come-of-age during a recession and have been disproportionately affected by it. At an age when previous generations were establishing careers, starting families, and buying houses, today’s young adult is still await the expansive opportunities that were promised to them. For many – Hispanics in particular – those prospects have yet to appear. By Insight Tr3s

Círculo Creativo announces Winners of its ‘Young Creatives’ and ‘NOT SO YOUNG CREATIVES’ competition

The Círculo Creativo of USA, as the official representative of the Cannes Lions Festival, announces the winners of its annual competitions “Young Creatives” and “NOT SO YOUNG CREATIVES” that selects the pair that will represent the U.S. Hispanic market at the 2013 Young Lions, as part of the Cannes Festival.

Largest Consumers of Carbonates.

New research from Euromonitor International identified Argentina, Chile and Mexico as the top markets in per capita consumption of carbonates worldwide, making the region one of the most important worldwide for carbonate manufacturers.

Mercury Mambo to elevate DigaYGane.com.

ThinkNow Research selected Mercury Mambo to drive increased consumer awareness of DigaYGane.com.

Risk in Review. [REPORT]

As companies continue to transform their businesses to succeed in today’s fast-changing global environment, they remain concerned about growing external market risks that can derail their strategic priorities, according to the new PwC US Risk in Review report entitled, “Global risk in the transformation age.”

How Brands are Passed Down (and Up) between Generations.

Teens might prefer to hit their favorite stores with friends, but they’re not afraid to buy the same brands as their parents. In fact, teens think it’s cool to share a passion for a brand with mom or dad. We reached out to roughly a dozen teens, and they told us how their families influence each other’s shopping habits.

AHAA Continues to Grow List of Prominent Speakers for 2013 Conference

AHAA is pulling out all the stops for its 2013 Conference. With a strong agenda already jam-packed with C-suite leaders and industry experts, AHAA continues to add A-list speakers making this the marketing conference to attend.

American Latino Heritage Theme Study. [REPORT]

As part of the National Park Service’s mission to tell the full story of America’s history, the Service is releasing the “American Latinos and the Making of the United States: A Theme Study,” which focuses on the contributions of Latinos to our national heritage and culture.

Consumption of News in the Digital Age.

The study, which was conducted by InSites Consulting, surveyed more than 3,600 owners of digital devices in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France and the US in order to determine the growing impact of TV, smartphones, tablets and laptops on people’s news consumption habits. Survey participants were top income earners and owners of at least three devices amongst television, tablet, smartphone and laptop/desktop.

Just how Popular is YouTube?

When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.

Seven Crucial Leadership Conversations. [REPORT]

Success in most organizations depends on the commitment and talent of its workforce. According to Deloitte’s third annual Human Capital Trends report, Leading Indicators, C-level executives need to take a critical look at how their company’s talent is driving its business and address seven specific issues in order to remain successful over the next 18 to 24 months.

How should Brands deal with a Crisis? Order a Pizza.

What could make rushing to the airport, waiting in an endless security line, disrobing for a TSA pat-down, jamming your luggage into an overstuffed overhead storage bin, shoehorning yourself into a too-small seat, and spending several hours next to a chatty political junkie with a wet cough even worse?

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