Agency

ABSOLUT VODKA announced its highly anticipated limited edition bottle design, ABSOLUT MEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays homage to Mexican culture and multicultural heritage.

Manuel E. Machado, CEO/Co-Chairman of MGSCOMM, announced that Harry Redlich has joined the agency as Executive Creative Director and Fernando E. Bonet as Executive Vice President.

La Opinión in Los Angeles announced their continuing tradition of honoring 30 extraordinary women with its signature editorial series and awards luncheon, Mujeres Destacadas / Exceptional Women.

Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast.

Digital advertising can’t stop the rise of US TV ad spending, though the pace of growth of TV ad dollars is much slower. Still, eMarketer predicts US advertisers will spend $66.35 billion on TV this year, up from $64.54 billion in 2012 and set to rise to over $75 billion by 2017.

McCann Health, a unit of McCann Worldgroup, announced the launch of McCann HumanCareHSP, a new practice specializing in Hispanic consumer healthcare marketing.

Young Hispanics are enthusiastic mobile users – and Tr3s has done research to understand their relationship to their phones. Taken from Tr3s’s new “Hispanic 18-34s Living the ‘Next Normal’” and the 2012 Maximo Report. By Insight Tr3s

Big data has emerged as the critical factor to achieving an enterprise-wide customer-centric culture, according to 40 percent of marketers and 51 percent of IT respondents. However, both also agree that big data is part obstacle and part opportunity (61 percent of marketers and 60 percent of IT executives), and a further 52 percent of marketers and 45 percent of IT professionals believe functional silos block aggregation of data from across the organization, making it difficult to truly achieve customer centricity.

A vast majority of marketers (82 percent) continue to push for cost savings and marketing budget reductions, according to the seventh edition of the ANA (Association of National Advertisers) Recession Survey.

Heineken will be launching a new global ad campaign to support their UEFA Champions League consumer program. The ad, which is the latest element of the brand’s “Road to the Final” campaign, celebrates the resourceful and quick-witted men of the world who will stop at nothing to experience the UEFA Champions League Final soccer’s most prestigious event and will be running both on General Market and Hispanic media.

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces the panel of judges for the second annual U.S.H. Idea Awards. Representing four countries, ten jurors have been selected for their creative leadership, collaboration with Círculo, and consistent performance at the national and international level, providing transparency and prominence to the greatest prize of U.S. Hispanic creative.

The results of a new study released by Massachusetts Mutual Life Insurance Company (MassMutual) suggests that affluent Hispanic moms, with household incomes greater than $100,000, are working to be financially responsible, while striving to flawlessly manage all the household responsibilities. Yet, like many, they’re concerned about the state of their families’ finances and at times don’t know where to turn for help.

Simply put, the American Dream is the only reason why Hispanics are here.

The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We’re here because we can work here. Manuel Delgado – CEO of AGUA.

Available at HispanicAd.com’s El Blog