Agency

As Spain’s crisis grinds on, more of its marketers have been addressing the situation directly, as Agence France-Presse reported last year, “trying to lure hard-hit buyers by appealing to Spanish values of friendship, family, and proud resistance.” We’ve posted about some of these efforts over the last few years, including campaigns from a radio program, Mahou beer, Carrefour, Coca-Cola and Campofrío, a deli brand. The latest from Campofrío is a sweet, humor-tinged 60-second spot that aims to boost viewers’ national pride and give them hope for themselves and their country. Available on HispanicCMO.com and HispanicAccountPlanner.com.

Smartphone adoption among American teens has increased substantially and mobile access to the internet is pervasive. One in four teens are “cell-mostly” internet users, who say they mostly go online using their phone and not using some other device such as a desktop or laptop computer.

March comes in like a lion and goes out like a lamb … and when the temperatures rise, the sun gets brighter, and the days get longer it’s time to grab a sponge, put on some rubber gloves, and tackle that spring cleaning. Tr3s has conducted new research on the cleaning preferences of Hispanics 18 to 34. By Tr3s Insights.

Walton Isaacson (WI) announced the hiring of Martin Cerri as senior creative director to lead thecreative team in advertising and marketing efforts with an emphasis on the U.S. Hispanic market.

MEC Bravo, MEC’s Hispanic media company, is launching Precision, a tool that enables marketers to assess media influence on the purchase pathway of Hispanic consumers and optimize their campaigns for success.

Meredith Hispanic Ventures, publishers of Siempre Mujer and Ser Padres magazines, released findings from a new study identifying the shopping, cooking, and eating habits of the modern Latina family. The report is part of a series of trend reports to be rolled out by Meredith Hispanic Ventures throughout 2013 and 2014.

While the gender divide between men and women continues to close with respect to workforce and household equality, there are still significant differences when it comes to how we think, react, shop and watch.

They’re dynamic consumers and worth paying attention to. Here are a few reasons why.

Eleven executives representing Condista, Comcast, Dish, Fox Broadcasting, Fox Hispanic Media, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision and Verizon within the fields of advertising, programming, marketing, digital and pay television have been named as the members of the first-ever class of winners of the Multiethnic TV Leadership Awards to be presented by Broadcasting & Cable and Multichannel News at the NY Hilton Hotel on Wednesday, April 17th, 2013, during a Luncheon Ceremony.

As we spend ever more time in the digital world, what’s becoming increasingly valued is the time we do not spend in front of a screen–the time we spend with real people and real things. It’s not that we’re abandoning digital–far from it. But as digital screens become our default interface, we seem to increasingly seek out physical objects and experiences.

The perception exists – those who “work from home” sit around in their pajamas, never shower and are really not as productive as those who make it into an office each and every day. Isn’t this why Yahoo recently changed their policy to ban telecommuting and force everyone back into offices? But is this a fair criticism? With the various tools available for telecommuting, should it matter where someone works, as long as the work gets done? With nine in ten American workers agreeing that working from home provides flexibility (90%), how else do they feel about this issue?

Let’s face it, some “trends and predictions” reports are, well, rather predictable. What commerce marketers need are upcoming trends, on-target predictions and actionable advice from in-the-trenches experts.

Total advertising expenditures increased 3 percent in 2012 and finished the year at $140 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2012 rose 2 percent versus the year ago period.

Miami-based Hispania Public Relations, Inc. has been chosen Hispanic P.R. agency of record by Beech-Nut Nutrition Corp.

Miami based Hispanic Group is among the top finalists for a highly-coveted 2013 North American Effie Award in the Hispanic category. “Better Way,” created for global online money transfer provider Xoom, was a 360° campaign that set out to revolutionize the way Hispanics living in the U.S. send money to their country of origin.