Agency

Nearly two-thirds (60%) of employers globally say that intercultural skills, or the ability to work effectively with individuals and organizations from cultural backgrounds different from their own, are very important to their organization

The survey found that 51 percent of ad agencies have seen an increase in client demand for dynamic rich media ads and another 20 percent expect to see more interest in 2013. This demand in-part is due to standardized ad formats, like the Interactive Advertising Bureau (IAB) large canvas “Rising Stars,” and also the decline in interest in static ads, as noted by Forrester.

Mintel announced the addition of Tonya Roberts to their reports team. Tonya will join Mintel as a multicultural analyst with more than 20 years of market research experience.

Latinos own smartphones, go online from a mobile device and use social networking sites at similar—and sometimes higher—rates than do other groups of Americans, according to a new analysis of three surveys by the Pew Research Center.

Circulo Creativo USA, as the official representative of the Cannes Lions Festival, launches its annual competitions “YOUNG CREATIVES” and “NOT SO YOUNG CREATIVES” to select pairs that represent the U.S. Hispanic market at the upcoming YOUNG LIONS at 2013 Cannes Lions Festival to be held between 16 and 22 June, 2013. For the first time, participants will present ideas to help a nonprofit organization (to be revealed with the briefing), which works with low income groups in the U.S. Hispanic community.

Dallas based Inspire! has be assigned mainstream English-language advertising responsibilities for Tecate Brands in the USA, according to Advertising Age.

As part of its evolution, the digital media business has the ability to deliver targeted messages across many devices and channels using technology providing the circular feedback loop of real time data on performance and audience. That model for technology driving data in real time continues to expand; we can now deliver the “dashboard” that marketers have been talking about for years. These kinds of solutions create efficiency, scale and better performance for marketers, much like other enterprise solutions do for other business categories like CRM, operations and finance.

At a time when many of the companies thought of as being American as apple pie actually outsource a growing portion of their production abroad, “buying American” has never been a more confusing proposition.

While Unleash the Power Within has come to Los Angeles many times, this will be the first-ever Spanish-translated UPW event held on the West Coast. For Spanish speakers, it’s an unprecedented opportunity to create their own breakthroughs, faster and easier, with help from the world’s leading catalyst for change.

Modern Marketers use marketing automation expertise and technology to power revenue performance by revealing the Digital Body Language™ of their prospects and customers. Relying on Modern Marketing technology and expertise to automate the process, their marketing and sales teams can accelerate results from demand generation to revenue. Available on HispanicCMO.com

Young Latinos have always been more likely to live with their families in early adulthood – and that is especially true today. With the cost of living on the rise and the recession making stable jobs a scarce commodity, moving out can be a major financial risk. As a result, Hispanics 18 to 34 are delaying forming their own households. Currently, 45% reside with their parents. By Insight Tr3s

República has opened the official registration for Repúblicares, the agency’s corporate social responsibility initiative created last year to award pro-bono expertise to a deserving organization within the continental U.S. and Puerto Rico.

Televisa Publishing + Digital, a division of Grupo Televisa announced the release of the Vive Vanidades Technology Guide iPad application, sponsored by Ford Fusion 2013.

In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers.