Televisa Publishing + Digital, a division of Grupo Televisa announced the release of the Vive Vanidades Technology Guide iPad application, sponsored by Ford Fusion 2013.
Agency
Which Content Marketing Tactics get the Best ROI?
In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers.
FCC could change standards for Product Placement Disclosure.
End-of-show mentions saying “promotional consideration brought to you by…” may not be enough in the future. The General Accounting Office urged the Federal Communications Commission to change how TV shows disclose product placement, video news releases or political advertising.
Accountability is the Top Concern for Senior Marketers.
The most important issue that senior marketers face in 2013 is accountability, according to a new survey by the ANA (Association of National Advertisers). Integrated marketing communication and aligning the marketing organization with innovation ranked second and third.
The SoDA Report 2013. [REPORT V.1]
Volume one of The SoDA Report 2013, SoDA’s biannual trends publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released. This edition explores the topic of Perceptions and features various point of views concerning the issues, challenges and opportunities shaping the future of the digital marketing industry in the year ahead.
Digital Place-Based Video Report. [REPORT]
Over 108 million Americans see a video display each month, according to this 2013 study of the medium by Arbitron and Scarborough. Points of View examines Scarborough data to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers and viewers for 10 distinct formats across the United States.
The Status of Women in the U.S. Media 2013. [REPORT]
This report shines a light on the status of women in media and underscores the crucial need to hold media accountable for an equal voice and equal participation.
P&G’s Orgullosa program unveiled its Board of Faldas.
Orgullosa has teamed up with this diverse group of successful Latinas to serve as mujeres con la falda bien puesta™ ambassadors in its continued effort to empower the cultural transformation of the Latina experience in the U.S. They include lifestyle expert and co-host of ABC’s The Chew, Evette Rios; international motivational speaker, Maria Marin; and entrepreneur and chocolatier, Maribel Lieberman.
Nielsen’s Expansion of the HH definition is a Sign of Things to Come.
Nielsen’s announcement last week that it will begin counting “non-traditional” ways of watching television in the 2013-14 season probably won’t radically upset the apple cart; Brian Furhrer, a senior vice president at Nielsen, told MediaPost’s Joe Mandese it should probably only cause a six-tenths of a ratings point difference.
Miami Marlins named MGSCOMM as AOR
The Miami Marlins named MGSCOMM advertising agency of record (AOR) to manage creative and media buying responsibilities, as well as social media activity. As AOR for the Miami Marlins, MGSCOMM will develop and execute advertising and social media campaigns to drive fan engagement, while delivering on the premise of homegrown, yet competitive, player appeal. The agency is charged with multilingual campaigns primarily among local audiences.
Hispanics are Optimistic about their Families’ Financial Futures.
The telephone survey found that 84 percent of Hispanic adults surveyed expect their family’s financial situation to improve in the next four years. More precisely, six in ten (60 percent) strongly agree and 24 percent somewhat agree. Among respondents employed full time, over eight in ten (85 percent) feel confident about their job security. Respondents also expressed confidence in their ability to retire comfortably. Two-thirds of Hispanic adults surveyed feel confident that they will retire without drawbacks, compared to just half (52 percent) from the general population.
