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Volume one of The SoDA Report 2013, SoDA’s biannual trends publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released. This edition explores the topic of Perceptions and features various point of views concerning the issues, challenges and opportunities shaping the future of the digital marketing industry in the year ahead.

Over 108 million Americans see a video display each month, according to this 2013 study of the medium by Arbitron and Scarborough. Points of View examines Scarborough data to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers and viewers for 10 distinct formats across the United States.

This report shines a light on the status of women in media and underscores the crucial need to hold media accountable for an equal voice and equal participation.

Orgullosa has teamed up with this diverse group of successful Latinas to serve as mujeres con la falda bien puesta™ ambassadors in its continued effort to empower the cultural transformation of the Latina experience in the U.S. They include lifestyle expert and co-host of ABC’s The Chew, Evette Rios; international motivational speaker, Maria Marin; and entrepreneur and chocolatier, Maribel Lieberman.

Nielsen’s announcement last week that it will begin counting “non-traditional” ways of watching television in the 2013-14 season probably won’t radically upset the apple cart; Brian Furhrer, a senior vice president at Nielsen, told MediaPost’s Joe Mandese it should probably only cause a six-tenths of a ratings point difference.

The Miami Marlins named MGSCOMM advertising agency of record (AOR) to manage creative and media buying responsibilities, as well as social media activity. As AOR for the Miami Marlins, MGSCOMM will develop and execute advertising and social media campaigns to drive fan engagement, while delivering on the premise of homegrown, yet competitive, player appeal. The agency is charged with multilingual campaigns primarily among local audiences.

The telephone survey found that 84 percent of Hispanic adults surveyed expect their family’s financial situation to improve in the next four years. More precisely, six in ten (60 percent) strongly agree and 24 percent somewhat agree. Among respondents employed full time, over eight in ten (85 percent) feel confident about their job security. Respondents also expressed confidence in their ability to retire comfortably. Two-thirds of Hispanic adults surveyed feel confident that they will retire without drawbacks, compared to just half (52 percent) from the general population.

“What will advertising look like in 2020?”

AHAA, in partnership with Círculo Creativo, has announced its most powerful conference agenda to date. Four C-suite level executives have signed on to spearhead a series of can’t-miss sessions taking place at the AHAA 2013 Conference between April 29th and May 1st at the Eden Roc Renaissance Hotel in Miami. In addition to WPP CEO Sir Martin Sorrell, AHAA announced the following additions to its lineup: Laurence Boschetto, CEO and President of Draftfcb; Adam Ostrow, Chief Strategy Officer of Mashable; Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide.

How specialized does a marketing services agency need to be to be considered a specialist in their field?

Katz Marketing Solutions, the national marketing arm of the Katz Media Group, announced its findings of a new study that quantified the importance of audio elements in successful television commercials. The results show that audio, or radio, can efficiently and cost-effectively enhance a brand’s identification and messaging.

There is no one-size-fits-all recipe for success that manufacturers can use to satisfy consumer demand for innovation. There are, however, ways to increase the odds. Nielsen’s research shows that best-in-class innovators take a holistic view of their initiatives, keeping an eye on three key dimensions as they develop their innovations: strategy, consumer viability and sales potential.

TD Bank has selected Jeffrey Group as its first Hispanic Public Relations Agency of Record.