Agency

Brown-Forman Corporation announces the promotion of Edith Robles to the position of Global Public Relations Manager For Casa Herradura’s Tequila Brands.

Debra Lee, the Chairman and CEO of BET Networks, will join Rubén Mendiola, the VP and GM for Multicultural Video Services at Comcast, and Dave Shull, SVP of Programming at Dish, as the featured keynote interview guests at the Multiethnic TV Leadership Morning Program, presented by Broadcasting & Cable and Multichannel News

This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2011 American Community Survey (ACS).

comScore, Inc. released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.

The fifth annual Digital IQ survey released by PwC US finds that companies with strong, collaborative relationships between the CIO and other C-suite executives are four times as likely to be top performing companies as those with fragmented relationships.

The original version of the holiday was in commemoration of George Washington’s birthday in 1796 (the last full year of his presidency). Washington, according to the calendar that has been used since at least the mid-18th century, was born on February 22, 1732. According to the old style calendar in use back then, however, he was born on February 11. At least in 1796, many Americans celebrated his birthday on the 22nd while others marked the occasion on the 11th instead.

alPunto Advertising has been awarded the South Coast Air Quality Management District (SCAQMD) Latino outreach account. The agency competed with top Southern California agencies via an extensive RFP process and ended as the selected vendor for the government agency.

Atlanta based PM Publicidad announced the launch of Napa Auto Parts’ new bilingual advertising campaign, PURA PASIÓN, PURA CALIDAD. In an effort to increase brand recognition among bicultural Hispanics, Napa Auto Parts is expanding its sports-related media mix to include TV, radio, digital platforms, search engine marketing and social media.

According to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Hire-Vue, nearly two-thirds (63%) of adults report having been through an interview process, while 37% say they have never done so (including 61% of those who are retired, and 45% of those without a college degree).

All the talk of the day is Big Data: I have Big Data. You have Big Data. You’d think our industry had an inferiority complex, and that size really does matter! To some extent, it does, but I’d like to offer a way to think about big data that clearly details the way human insights can be leveraged in this age of data activation. Simply put, it’s about storytelling.

Following uneven sales results in December and January, retail executives are moderating their expectations for 2013. According to a new survey by BDO USA, LLP, retail CFOs project a 3.2 percent increase in total store sales, down from last year’s expected 4.5 percent increase, but still in line with recent projections released by the National Retail Federation.

Second-generation Americans—the 20 million adult U.S.-born children of immigrants—are substantially better off than immigrants themselves on key measures of socioeconomic attainment, according to a new Pew Research Center analysis of U.S. Census Bureau data. They have higher incomes; more are college graduates and homeowners; and fewer live in poverty. In all of these measures, their characteristics resemble those of the full U.S. adult population.

Today, with the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time, purchase tickets on the go and even post their own reviews on social networks before the closing credits roll.

While the Hispanic population is growing at a fast pace in the US – and with them their purchasing power – it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper…Hispanic men. Indeed, according to latest research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.