Agency

This Sunday is the Oscars, where all of Hollywood will gather to celebrate the year’s accomplishments in film. And when it comes to cinema, Tr3s’s research has shown that Hispanics are major movie buffs. By Insight Tr3s

In a recent meeting with a VP of Multicultural Marketing, one of the top concerns that came across was the desire to sustainably position Multicultural Marketing in the company for the next five years and beyond. In other words, this VP wanted to succeed in creating a formal strategic plan to integrate Multicultural consumers into all aspects of insights gathering, planning, strategy development and implementation to effect growth for the company’s brand portfolio. As importantly, this VP was also concerned about the sustainability of the multicultural work already in place as new brand managers and directors join the company. By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative

LatinWorks and EthniFacts have joined forces to field a deeper investigation of U.S. Latino Culture and shed new light into what the future may hold for marketers. The report is the result of an extensive national survey of US Latinos and is titled The PLUS+ Identity — Shifting Paradigms and the Future of Latino Culture in the US.

MeadWestvaco Corporation launched its inaugural consumer satisfaction study, “Packaging Matters.” The study explores the role of packaging in product satisfaction as consumers purchase, transport, use and dispose of products across 10 different categories. The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall, especially once consumers leave the store and rely on the structural or functional features of the package at home or on-the-go.

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA).

Brown-Forman Corporation announces the promotion of Edith Robles to the position of Global Public Relations Manager For Casa Herradura’s Tequila Brands.

Debra Lee, the Chairman and CEO of BET Networks, will join Rubén Mendiola, the VP and GM for Multicultural Video Services at Comcast, and Dave Shull, SVP of Programming at Dish, as the featured keynote interview guests at the Multiethnic TV Leadership Morning Program, presented by Broadcasting & Cable and Multichannel News

This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2011 American Community Survey (ACS).

comScore, Inc. released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.

The fifth annual Digital IQ survey released by PwC US finds that companies with strong, collaborative relationships between the CIO and other C-suite executives are four times as likely to be top performing companies as those with fragmented relationships.

The original version of the holiday was in commemoration of George Washington’s birthday in 1796 (the last full year of his presidency). Washington, according to the calendar that has been used since at least the mid-18th century, was born on February 22, 1732. According to the old style calendar in use back then, however, he was born on February 11. At least in 1796, many Americans celebrated his birthday on the 22nd while others marked the occasion on the 11th instead.

alPunto Advertising has been awarded the South Coast Air Quality Management District (SCAQMD) Latino outreach account. The agency competed with top Southern California agencies via an extensive RFP process and ended as the selected vendor for the government agency.

Atlanta based PM Publicidad announced the launch of Napa Auto Parts’ new bilingual advertising campaign, PURA PASIÓN, PURA CALIDAD. In an effort to increase brand recognition among bicultural Hispanics, Napa Auto Parts is expanding its sports-related media mix to include TV, radio, digital platforms, search engine marketing and social media.

According to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Hire-Vue, nearly two-thirds (63%) of adults report having been through an interview process, while 37% say they have never done so (including 61% of those who are retired, and 45% of those without a college degree).