All the talk of the day is Big Data: I have Big Data. You have Big Data. You’d think our industry had an inferiority complex, and that size really does matter! To some extent, it does, but I’d like to offer a way to think about big data that clearly details the way human insights can be leveraged in this age of data activation. Simply put, it’s about storytelling.
Agency
Retails Forecast Modest Growth for 2013.
Following uneven sales results in December and January, retail executives are moderating their expectations for 2013. According to a new survey by BDO USA, LLP, retail CFOs project a 3.2 percent increase in total store sales, down from last year’s expected 4.5 percent increase, but still in line with recent projections released by the National Retail Federation.
Second-Generation Americans – – A Portrait of the Adult Children of Immigrants. [REPORT]
Second-generation Americans—the 20 million adult U.S.-born children of immigrants—are substantially better off than immigrants themselves on key measures of socioeconomic attainment, according to a new Pew Research Center analysis of U.S. Census Bureau data. They have higher incomes; more are college graduates and homeowners; and fewer live in poverty. In all of these measures, their characteristics resemble those of the full U.S. adult population.
Mobile Moviegoers are the Biggest Movie Enthusiasts.
Today, with the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time, purchase tickets on the go and even post their own reviews on social networks before the closing credits roll.
Hispanic men present opportunities for marketers.
While the Hispanic population is growing at a fast pace in the US – and with them their purchasing power – it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper…Hispanic men. Indeed, according to latest research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.
Comcast to acquire GE’s 49% Common Equity Ownership Interest in NBCUniversal.
Comcast Corporation announced it will acquire GE’s entire 49% common equity stake in the NBCUniversal joint venture for approximately $16.7 billion.
The Bridges of Madison Avenue.
Madison Avenue today is a study in contrast. The media ecosystem has become so complicated that, just to get a general idea of what is happening in digital, social, set-top and mobile requires supercomputers parsing Big Data terabytes.
Hispanic Millennials and Fashion.
It’s Fashion Week in New York: the tents are up at Lincoln Center and the style-obsessed are taking note of what will be in and out this fall. As part of its newly released 2012 study “Hispanic Adult Millennials Living the ‘Next Normal’: Age of Uncertainty,” Tr3s took a close look at the fashion preferences and habits of Latino young adults. By Insight Tr3s
Who Deserves the Credit?
Marketing communications people are inherently good at promoting things, including their work and themselves. They’re seldom shy to claim more than their fair share of credit when things go well.
Dunkin’ Donuts Selects Zubi Advertising as New Hispanic Marketing Agency. [UPDATED]
Dunkin’ Donuts announced that Miami-based Zubi Advertising has been appointed as the new Hispanic marketing and advertising agency. Zubi will be responsible for creative, digital and social media, promotions, public relations, and other Hispanic campaigns for Dunkin’ Donuts.
A Multi-Mix Media approach Drives New Product Awareness.
When it comes to launching a new product, understanding what inspires consumers to try something new is key. The methods to reach and engage consumers vary, but a recent Nielsen global survey of respondents with Internet access indicates that a mix of media and word of mouth advertising garner the most success in raising consumer awareness.
Juanes Partners with MetroPCS and ZTE on Loud & Unplugged Tour.
MetroPCS Communications, Inc., and ZTE announced that they will serve as title sponsors for Juanes’ highly-anticipated Loud & Unplugged Tour, which the Latin Music superstar will kick-off on May 17th in Bakersfield, California.
The Quest for Reach.
Reaching Everyone in Your Intended Audience – the Impossible Dream?
To prod Men to the Grooming Aisle – – Retailers use Digital Tactics.
Men don’t like to shop, but they like to buy. According to a new eMarketer report, “Groomed for Growth: Digital Strategies Reach Men in the Personal Care Aisle,” this presents a challenge for personal care marketers as they target men beyond the basics of body wash, shampoo and shave cream.
ZenithOptimedia launches New Media Forecasts.
ZenithOptimedia announced the publication of its new report, the New Media Forecasts. We have identified the top 19 digital markets across the world, ranked according to a combination of absolute size and percentage of total adspend taken by internet expenditure. We have then examined how consumers in these markets use digital media; how internet advertising, social media and e-commerce are developing; and how quickly new media technologies are being adopted.
