Agency

As many of our readers have read through our publication HispanicAd.com, the island of Puerto Rico is suffering a severe economic downturn and the flight of executives to the US mainland has increased dramatically in recent years from many industries.

You can attribute the flight to economic stagnation & an over-dependence on government entitlements, crime or just plain lack of opportunities and growth.

The advertising and media industry in Puerto Rico has been in a BRAIN RECESSION way before the economic downturn of the island. You have an executive’s base of advertising and marketing professional that are educated in the US & Puerto Rico, bilingual, US Citizens but caught in an advertising model that does not benefit the clients marketing ROI or the Industry at large.

By Gene Bryan / CEO – HispanicAd.com

By Tony Hernandez – Founder of Immigrant Archive Project.

Second-generation Americans—-the 20 million adult U.S.-born children of immigrants—-are substantially better off than immigrants themselves on key measures of socio-economic attainment, according to a new Pew Research Center analysis of U.S. Census Bureau data. They have higher incomes; more are college graduates and homeowners; and fewer live in poverty. In all of these measures, their characteristics resemble those of the full U.S. adult population.

Content that was once primarily accessed by consumers on their PCs, is shifting to mobile devices. According to the Connected Intelligence Application and Convergence Report from global information company, The NPD Group, 37 percent of consumers who used to access content on their PCs switched to their tablets and smartphones.

Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 51st Annual ADDY Awards, earning Best of Show honors for a ninth consecutive year.

The new campaign, which takes a master brand approach by highlighting the broad portfolio of delicious Quaker products made with oats, is being extended to the Hispanic market by adapting the message and creating a more relevant connection to today’s modern Latina Mamás, whose family is always her top priority.

During the last 50 years, the foreign-born population of the United States has undergone dramatic changes in size, origins and geographic distribution. How do we know about America’s foreign-born? This new infographic provides a statistical snapshot of our foreign-born population from the American Community Survey and the decennial censuses.

Mayor Castro to provide keynote address at the AHAA 2013 Conference.

While digital technology continues to reshape the way companies and consumers interact, social media is not replacing the in-store shopping experience, according to a new report by PwC titled, Demystifying the Online Shopper: 10 Myths of Multichannel Retailing. Based on a survey of more than 11,000 shoppers globally, the study debunks the conventional wisdom about online consumer behavior and helps companies better measure their approach to multichannel retailing.

Puerto Rico’s population is declining. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico’s troubles are affecting its people and other Americans in unexpected ways. Courtesy of NPR

Puerto Rico’s population is dropping. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico’s troubles are affecting its people and other Americans in unexpected ways. Courtesy of NPR

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

Florida International University’s School of Journalism & Mass Communication (SJMC) announced its plans to hold the Hispanic Marketing Communication: Bridging Culture and Behavior Conference, on Nov. 7 – 8, 2013, at its Biscayne Bay Campus.

Innovid released its Interactive Video Advertising Benchmarks: Q4 2012. The Benchmark provides advertisers with the only comparative report in the industry to assess the performance of video and help plan the most impactful media allocation. Overall, marketers running simple pre-roll campaigns saw an average 1.21% Engagement rate and 69.59% Completion rate on average.

Dolphin Mall in Miami named MGSCOMM agency of record (AOR) to manage creative and media responsibilities. As Dolphin Mall’s AOR, MGSCOMM will develop multilingual (English, Spanish, Portuguese) communications campaigns that reach local, national and international audiences. The agency is also charged with in-center and collateral material development that aligns with Dolphin Mall’s evolving customer base.

Círculo Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces that call for entries for the second annual U.S.H. Idea Awards are now open through April 1st, 2013. The award ceremony is aligned to Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising. The Awards will recognize the best creative work in the field at its ceremony at the New World Center in Miami, FL on Tuesday, April 30th, 2013, as part of the AHAA 2013 Conference.

Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA’s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.