Agency

The concept of the purchase funnel first appeared in the late 19th century, as a linear journey from a need to a final purchase. Since then, nearly everything about how consumers interact with brands has changed. Proprietary research conducted by About.com in collaboration with Latitude, confirms that the actions of consumers have evolved drastically, and that what most influences shopping decisions varies widely by purchase category.

Digital marketers have quickly seized on the importance of channeling resources to content marketing, according to the “Quarterly Intelligence Briefing: Digital Trends for 2013,” report from Econsultancy and Adobe.

The Hispanic Public Relations Association (HPRA) announced its 2013 National Board of Directors and officers representing key U.S. markets with David Henry of Telenoticias in New York taking the helm as President.

Louis Pagan co-founder of Hispanicize and is the Editorial Director for the company’s social media content platform Hispanicize.com has passed unexpectedly.

Cablevision Systems, a New York-based digital cable and internet service provider has selected new York based The Vidal Partnership to handle creative and strategic duties.

Latin Americans are hungry for new product options—more so than others around the world. Eighty percent of survey respondents with Internet access from Latin America say they like when manufacturers offer new products, well above the global average of 63 percent. And more than half (56%) are willing to pay a higher price, which is also above the global average (39%).

Luis Miguel Messianu President – Chief Creative Officer of Alma shares insights into becoming a Creative Director.

According to The NPD Group while traditional pay TV operators and broadcast networks still dominate the consumer television landscape, new options are emerging, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming. While SVOD drives the most online TV streams by far, the incidence of consumers who used SVOD and free streaming in 2012 was relatively equal. According to NPD’s “Free Streaming TV” report, 12 percent of U.S. TV watchers reported streaming TV shows for free during the prior three months, compared to 14 percent who watched a TV show via SVOD.

As a source for news and entertainment, television reigns supreme—for now. An online survey of over 2,000 US adults carried out for Belkin by Harris Interactive found that men and women of every age group expected TV to be their primary source for both news and entertainment in 2013. This was more true of women than men, and of older people than younger people.

Nearly two-thirds of the 5.4 million legal immigrants from Mexico are not citizens of the United States, even though they are eligible to naturalize. Their rate of naturalization—-36%—-is only half that of legal immigrants from all other countries combined, according to an analysis of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center.

The study, “Marketing2020 – Organizing for Growth,” will leverage the insights and experience of many successful marketing leaders and include a broad ANA member online survey. It will be cross-industry and also include contributions by CMOs in Europe, Asia and Latin America, reflecting the global scope of today’s marketing organization and leaders.

Back in December of last year, I participated on a Latinum Group panel about the “Total Market” approach as it pertains to Hispanic Marketing. During my preparation for this event, I talked to several industry leaders, including clients, media and agencies, and reached a conclusion- “Total Market” is one of the most misunderstood “buzz” phrases in our marketplace today. By Isaac Mizrahi / SVP, Managing Director at Alma

HispanicAd.com has reached very important milestones since it began publishing fifteen (15) years ago in 1998 and has become the US Hispanic Industry’s premier choice for daily news, research, insights and Thought Leadership.

We have earned and secured EXCLUSIVE – US Hispanic Trade Media Partner status with the leading and most important US Hispanic focused conferences serving our advertising, marketing and media Industry.

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report. The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.

With Spain’s unemployment rate reaching a record 26 percent (double the EU average, according to the BBC), some 6 million Spaniards are currently jobless. Aiming to brighten up the day for some of those without work, radio program Carne Cruda 2.0 on Spain’s Cadena SER radio network organized a flash mob to serenade an unemployment office in Madrid. Available on HispanicAccountPlanner.com – – – ENJOY!

With an aging population and a generation of young adults struggling to achieve financial independence, the burdens and responsibilities of middle-aged Americans are increasing. Nearly half (47%) of adults in their 40s and 50s have a parent age 65 or older and are either raising a young child or financially supporting a grown child (age 18 or older). And about one-in-seven middle-aged adults (15%) is providing financial support to both an aging parent and a child.

Being Latino announced it has launched viral video production and distribution service, DigiBunch.

Entravision Communications Corporation announced that it has changed the name of Lotus Entravision Reps (LER) to Entravision Solutions.

Porter Novelli announced that Diana Valencia has joined the company as senior vice president, multicultural marketing. In leading this practice, Valencia will oversee client programming designed to reach all demographic segments under the multicultural umbrella.