Agency

MetroPCS Communications, Inc., and ZTE announced that they will serve as title sponsors for Juanes’ highly-anticipated Loud & Unplugged Tour, which the Latin Music superstar will kick-off on May 17th in Bakersfield, California.

Reaching Everyone in Your Intended Audience – the Impossible Dream?

Men don’t like to shop, but they like to buy. According to a new eMarketer report, “Groomed for Growth: Digital Strategies Reach Men in the Personal Care Aisle,” this presents a challenge for personal care marketers as they target men beyond the basics of body wash, shampoo and shave cream.

ZenithOptimedia announced the publication of its new report, the New Media Forecasts. We have identified the top 19 digital markets across the world, ranked according to a combination of absolute size and percentage of total adspend taken by internet expenditure. We have then examined how consumers in these markets use digital media; how internet advertising, social media and e-commerce are developing; and how quickly new media technologies are being adopted.

As many of our readers have read through our publication HispanicAd.com, the island of Puerto Rico is suffering a severe economic downturn and the flight of executives to the US mainland has increased dramatically in recent years from many industries.

You can attribute the flight to economic stagnation & an over-dependence on government entitlements, crime or just plain lack of opportunities and growth.

The advertising and media industry in Puerto Rico has been in a BRAIN RECESSION way before the economic downturn of the island. You have an executive’s base of advertising and marketing professional that are educated in the US & Puerto Rico, bilingual, US Citizens but caught in an advertising model that does not benefit the clients marketing ROI or the Industry at large.

By Gene Bryan / CEO – HispanicAd.com

By Tony Hernandez – Founder of Immigrant Archive Project.

Second-generation Americans—-the 20 million adult U.S.-born children of immigrants—-are substantially better off than immigrants themselves on key measures of socio-economic attainment, according to a new Pew Research Center analysis of U.S. Census Bureau data. They have higher incomes; more are college graduates and homeowners; and fewer live in poverty. In all of these measures, their characteristics resemble those of the full U.S. adult population.

Content that was once primarily accessed by consumers on their PCs, is shifting to mobile devices. According to the Connected Intelligence Application and Convergence Report from global information company, The NPD Group, 37 percent of consumers who used to access content on their PCs switched to their tablets and smartphones.

Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 51st Annual ADDY Awards, earning Best of Show honors for a ninth consecutive year.

The new campaign, which takes a master brand approach by highlighting the broad portfolio of delicious Quaker products made with oats, is being extended to the Hispanic market by adapting the message and creating a more relevant connection to today’s modern Latina Mamás, whose family is always her top priority.

During the last 50 years, the foreign-born population of the United States has undergone dramatic changes in size, origins and geographic distribution. How do we know about America’s foreign-born? This new infographic provides a statistical snapshot of our foreign-born population from the American Community Survey and the decennial censuses.

Mayor Castro to provide keynote address at the AHAA 2013 Conference.

While digital technology continues to reshape the way companies and consumers interact, social media is not replacing the in-store shopping experience, according to a new report by PwC titled, Demystifying the Online Shopper: 10 Myths of Multichannel Retailing. Based on a survey of more than 11,000 shoppers globally, the study debunks the conventional wisdom about online consumer behavior and helps companies better measure their approach to multichannel retailing.

Puerto Rico’s population is declining. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico’s troubles are affecting its people and other Americans in unexpected ways. Courtesy of NPR