Agency

According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games. Most of the content from these activities was delivered to the TV set in a traditional manner– over broadcast, cable, satellite or telco connection– and a growing amount was delivered by Internet connection. Americans also added another five hours in front of the computer screen using the Internet, or watching video content, and an increasing amount of time using smartphones this quarter.

Americans’ television viewing options continue to grow. First cable, and then satellite services, expanded the amount and variety of content Americans could expect to find in their living rooms. More recently, DVRs, cable- or satellite-provided on-demand programming, along with digitally streamed programming, have allowed Americans to watch what they want, when they want, wherever they like and on whichever device they choose. But how are all of these possibilities really affecting Americans’ overall TV viewing habits? And how are they likely to change in the near future?

Even while marketers have taken strongly to digital advertising, they haven’t abandoned traditional media by any means—TV still takes the largest share of ad dollars in the US, and its percentage of the total isn’t slipping. But with the measurability inherent in online ads, confidence in their efficacy is generally high.

Local market consumer research firm Scarborough formally announced its entrance into the Puerto Rico DMA. Currently in the field utilizing a representative sample, the new service named Scarborough Puerto Rico, will include expansive attitudinal data as well as a comprehensive array of consumer behavior-based measures.

There’s marketing gold in Big Data—nuggets of information buried in customer profiles, social media, campaign results, and third-party lists that can help us better understand, target and ultimately connect with our optimum online audiences. By The Team | Yahoo! Advertising Solutions

Grupo Gallegos announced the hiring of Andrew Delbridge as the agency’s new Chief Strategy and Engagement Officer, effective November 12, 2012. He will be a member of the agency’s management team, overseeing the planning and engagement departments and reporting to CEO John Gallegos.

As the promise of “Big Data” plays an increasingly significant role in the digital marketing landscape, the Interactive Advertising Bureau (IAB) and Winterberry Group released “The Data Management Platform: Foundation for Right-Time Consumer Engagement,” a white paper revealing that DMPs could potentially serve as a principal technology solution for multichannel data aggregation, integration, management and deployment. DMPs are technology tools that normalize disparate data sets so that marketers can better understand and utilize data from multiple sources.

Innovation as a topic gets lots of hype, but how does innovation really happen in today’s organizations? Get the facts from a recent Oracle-sponsored study by the Economist Intelligence Unit, “Cultivating Business-Led Innovation.”

Dunkin’ Donuts announced it is continuing its commitment with Universal Music Latin Entertainment (UMLE) to make Dunkin’ Donuts coffee part of Latin music’s big night.

The Online Publishers Association (OPA) has released “Branding on Display”, a study providing insight into the role branding plays in online advertising as well as agency and marketer preferences of media for achieving their branding objectives.