Agency

National brands are betting big on local marketing with 91% surveyed expecting to spend more or the same on local marketing in 2013 as they did in 2012. Digital tactics will play an important role across the board for national brand marketing planning, with 67.5% surveyed reporting digital marketing as extremely or very important to national brand success. National brands ranked Mobile, Local Blogs, and Online Customer Reviews as their top three priorities for local digital tactics they are not currently using and would like to implement in 2013.

Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head, in the New York office.

Head & Shoulders announced that Lionel (Leo) Messi, beloved Argentinean soccer player, is appearing in a series of ads designed specifically to reach U.S. Hispanic males.

As the United States Marine Corps readies to celebrate its 237th birthday on November 10, the Marine Corps announces the launch of its diversity officer campaign in collaboration with its advertising firms, UniWorld Group and JWT.

Colombian-born racecar driver Juan Pablo Montoya of the NASCAR Sprint Cup Series, has teamed with the Homestead-Miami Speedway to offer a special entry package to the race to reward fans and benefit his Formula Smiles Foundation.

Reports of high mobile click rates seemed too good to be true. Industry-watchers quickly adopted the “fat fingers” theory: that many clicks on mobile ads were accidental, and due to the small screen mixed with clumsy hands and hard-to-avoid placements.

In response to the widespread devastation caused by Hurricane Sandy, Spanish Broadcasting System, Inc. (SBS) and 22 major market radio stations and national television network, MegaTV will air a live benefit radio/telethon starting Wednesday November 7th, 2012 at 6 a.m. (ET/PT/CT). The three day-long radio/telethon will target the collection of food products, clothing, medicine and household goods for distribution to the victims of Hurricane Sandy

The radio/telethon “Hispanos Unidos” (Hispanics United) will be broadcast from local SBS studios in the major cities of New York, Los Angeles, Chicago, San Francisco, Houston, Miami and Puerto Rico. It will air live nationally.

As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results. By Gene Bryan / HispanicAd.com — available on El Blog

According to The NPD Group like many technology-focused activities overall digital video consumption is mainly the purview of young adult men; however, when it comes to free television program streaming, young women are capturing their fair share, thanks to growing comfort using Hulu and YouTube.

November marks National Diabetes Month, which helps create awareness around the affects of diabetes, which is often caused by obesity. For the Latino community, the obesity epidemic has reached crisis, with many states and communities reporting Latino obesity at staggering proportions and with Latino children becoming obese earlier in their lives. By Tr3s Insight

Added Value recently undertook to understand the role of the CMO in today’s businesses and the challenges these executives face. In part 1 of this 2 part series senior brand consultant, Alison Tucker, took a top line look at the changing role – and priorities – of the modern CMO. In part 2, Alison reviews how CMO’s themselves need to change in a rapidly changing marketing environment.

Although cord cutting may be playing a significant role in some consumers downgrading and cutting their cable TV services, TV viewers as a whole are upping their streamed content consumption compared to last year. TVGuide.com found that 42% of US TV viewers watched more streamed content in 2012 than they did in 2011.

Despite uncertainty around how the Presidential Election will impact the economy and consumer spending, retailers are confident headed into the holiday season. According to a recent BDO USA survey, chief marketing officers at leading U.S. retailers expect a 3.7 percent increase in holiday comparable store sales. This marks the survey’s most optimistic forecast since 2007 when CMOs projected a 5 percent increase in comparable store sales.

Added Value recently undertook to understand the role of the CMO in today’s businesses and the challenges these executives face. In part 1 of this 2 part series senior brand consultant, Alison Tucker, takes a top line look at the changing role – and priorities – of the modern CMO.